The Lab Box · A very serious treat study
The Lab Box · A very serious treat studyEnroll your dog in a very serious treat study.
The Lab Box · Batch 001Photos are for illustration. The exact treats vary by box and shipment, and each ships sealed in the makers' own packaging.
Pick one rule for your dog, like grain-free or novel-protein. We do the label-reading no one has time for, then send four genuinely good treats that fit it, each explained in a report.
Your dog will lose their mind.
Pick a box. Every month we send four top-rated treats that fit it, and a report explaining each one.
Which box fits your dog?
Each box follows one simple rule, like grain-free or chicken-free. You get four full-size treats that follow it, one to open each week, and a report explaining every one.
Against the Grain
Grain-free dog treats
"grain-free, done right"
Most "grain-free" treats just swap the grain for peas and lentils. Those, not grains, are what the FDA is still asking questions about in its look at heart disease in dogs. So this box cuts both.
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- No grains (corn, wheat, rice)
- No peas, lentils, chickpeas or potato
- Only named meats and fats, so "beef fat" and never just "animal fat"
Our #1 most-searched dog box. Exact picks are a surprise, revealed the day it lands.
Cluck Off
Chicken-free dog treats
"reacts to chicken, fine with the rest"
Chicken is one of the most common things dogs react to, and it turns up in nearly everything. So chicken and turkey go, and everything else stays wide open: duck, beef, lamb, pork, fish, you name it.
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- No chicken or turkey
- Everything else is fair game: duck, beef, lamb, pork, fish
- We also drop vague ingredients like animal digest, where the label won't say what animal it came from
Exact picks are a surprise, revealed the day your box lands.
Reel Deal
Salmon & fish dog treats
"can't get enough salmon"
Some dogs would pick a piece of tasty fish over anything else in the treat drawer. This box is built for them: salmon and whitefish first, no red meat fillers.
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- Fish first: salmon, whitefish and more
- Every kind we can find: jerky, freeze-dried, lickable
- No red-meat filler sneaking in
Exact picks are a surprise, revealed the day your box lands.
Jurassic Bark
Novel-protein dog treats
"bored of beef and chicken"
Beef and chicken get old fast, especially for the dog who has eaten everything in the pet store and filed a formal complaint. So we go deep: venison, bison, wild boar, kangaroo, elk, ostrich, alligator and more. A different one every shipment, always a full-size bag, never a tiny sample.
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- A different full-size wild protein each shipment: venison, bison, wild boar, kangaroo, ostrich, alligator or more
- A protein most dogs have never met
- Just one animal protein on the ingredient list, nothing else mixed in
Protein rotates each shipment, so it's not right for a dog who has to stay on one protein. Picks are a surprise.
The Glow Up
Skin & coat dog treats
"the itch and the dull, flaky coat"
An itchy dog and a dull coat usually need more than a squirt of fish oil. So we pack in omega-3 from a few sources (oily fish, green-lipped mussel, flaxseed) and skip anything that lists chicken, beef or dairy, the three most common triggers. It's the combination this box is built around, not fish alone.
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- Omega-3 from oily fish, green-lipped mussel and flax
- Nothing that lists chicken, beef or dairy
- Food that supports skin and coat. It isn't a treatment for skin disease.
Exact picks are a surprise, revealed the day your box lands.
From one rule to their doorstep.
Reserving is free, takes a minute, and doesn't need a card. It locks your founder price and tells us Batch 001 is worth making. Here's the whole path, start to doorstep.
- 1
Reserve your spot
Free, no card today. Pick the box that fits your dog and leave your email. That also tells us Batch 001 should happen.
- 2
We email you in October
When Batch 001 opens, in early October 2026, you get the final founder price and a checkout link. Nothing is charged before then.
- 3
You check out
Confirm your box at the locked founder price. Your first box is a one-time purchase, with no commitment to keep going.
- 4
Your box ships
Four full-size treats plus the report with your dog's name on it, one to open each week.
- 5
Keep it coming, or not
Continue on a subscription and switch, skip, or cancel anytime. No surprise charges.
Every treat comes with its receipt.
No guesswork. One report ships in every box: it spells out the rule, lists every treat, and shows why each one earned its place, with your dog's name on top. Here's an example. The exact treats vary by box and shipment.
- The finding. The line you can't work out standing in the aisle: exactly what's not in the box. Not just chicken, but chicken fat and poultry meal, plus the vague ones like animal digest and unspecified natural flavor. We check every name they hide under.
- The rule. The box's one rule, in plain terms, so you can see exactly what "Reel Deal" or "Cluck Off" really means.
- Every treat, scored and dated. Each one scores high on our rubric, and we stamp the month we scored it, so you always know when that score is from.
- Your pet, by name. So it reads like it was written for them.
- Tell us what worked. Tell us which ones they loved and we'll lean that way next month.
Subject: Mochi · Study: Cluck Off
The finding
This month's picks
- ✓Nature's Logic Beef Lung · single protein, beef · scored 9.3
- ✓Vital Essentials Lamb · single protein, lamb · scored 9.2
- ✓Plato Salmon Strips · single protein, fish · scored 9.0
- ✓Pork Bully Chew · single protein, the week's chew · scored 9.0
The taste panel
Chaired by Lilly, our Great Pyrenees head of dog testing, all 100 pounds of her. Your dog's ratings are the peer review: every thumbs-up teaches the next box.
The boxes aren't a guess.
Built from what dog owners actually look for
Since 2024, dog owners on KibbleLab keep searching for the same things: chicken-free treats, dental chews, novel proteins and fish-only options. That's what the founding boxes are built from.
We check things other boxes can't
Every treat we consider goes through the same ingredient database and scoring rubric behind KibbleLab. When a box rules an ingredient out, we drop the vague ones too, like animal digest, where we can't confirm what animal it came from.
We don't launch a box until there's enough variety
We only launch a box once we've found enough treats and brands to go months without repeating. If one can't clear that, we hold it back rather than mail you the same thing twice.
The founding panel: 25 dogs.
Batch 001 is 25 boxes, hand-packed and hand-numbered. Reserving is open to everyone, but only the first 25 dogs get the founder treatment.
Founder pricing, locked
We hold your founder price for the first 25 dogs. Reserve now and nothing is charged until you decide to buy.
A report with their name on it
Every box ships with a lab report with your dog's name on it, scoring every treat in the box.
You shape the next box
A feedback link in every box, and we build the next batch around what you tell us.
Before you reserve.
Is reserving a purchase or a subscription?
No. Reserving is free and no card is required. We'll email you when Batch 001 is ready, with the final price and a checkout link. Your first box is a one-time purchase, and nothing becomes recurring unless you choose that later.
Why are some prices crossed out?
The struck price is what each box costs once Batch 001's 25 boxes are gone. Reserve during Batch 001 and you lock the founder price shown, $10 less on every box. We'll confirm your locked price in the checkout email before you pay.
When will Batch 001 ship?
We're targeting early October 2026, around the week of October 6, within a few weeks of the founding panel filling. We'll confirm the exact ship date before asking you to buy.
Can I choose the exact treats?
You won't know the exact four in advance, but you'll know exactly why each one made it in. Every pick has to clear that box's published rule and score high on our rubric, and all four are listed and explained in your report.
Can I switch boxes, even on a subscription?
Yes. You can change your box any time before you buy the first one. And if you keep going on a subscription, you can switch to a different box between shipments, right up to your next billing date. Your report always matches the box you're on.
Is shipping included?
Yes. The price shown for each box includes standard shipping within the contiguous U.S.
What if something arrives damaged or incorrect?
Contact us within 14 days of delivery and we'll replace or refund any damaged, spoiled, or incorrect items.
Can food be returned?
Because the box is food, shipped boxes generally can't be returned. If there's a problem with an item, contact us and we'll make it right.
What if my dog has a diagnosed allergy?
Our screening is based on the manufacturer's current ingredient label and can't rule out cross-contact during manufacturing. If your dog has a diagnosed allergy or is completing an elimination trial, ask your veterinarian before introducing new treats.
If I subscribe later, can I skip or cancel?
Yes. Future subscriptions can be skipped, switched, or canceled before the next billing date.
Photos are for illustration. The exact treats vary by box and shipment.
Reserve your dog's spot.
Four full-size treats, checked and explained. Free to join, no card today. The first 25 dogs lock founder pricing, $10 off every box.
Almost there.
Check your inbox and click the link to confirm your dog's spot. Nothing is charged today.
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