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Active Urinary Support Fish Flavor Dry Cat Food
Forza10

Active Urinary Support Fish Flavor Dry Cat Food

Verified Jul 20, 2026

Cat · Dry Adult All Breed Sizes

This is a dry urinary-support diet for adult cats, using hydrolyzed fish proteins plus rice and potato as the main carbohydrate sources. It offers moderate protein and fat with added methionine, cranberries, and herbal extracts aimed at supporting the lower urinary tract. The formula also includes omega-3 and omega-6 fatty acids for skin and coat health.

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Over-the-counter AAFCO No recalls

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Official product page
KibbleLab Score
8.0 out of 10

Strong Choice

Nutritionally, this looks like a well-formulated urinary-support dry food for adult cats who are prone to lower urinary tract issues. The hydrolyzed fish protein may also be gentler for cats with some food sensitivities. It provides complete and balanced nutrition with extra omega fatty acids and several functional plant ingredients, though it is relatively high in carbohydrates compared with some other feline diets.

Ingredient composition 7.0
Adequacy substantiation 7.0
Health considerations 10.0

Computed from 3 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

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At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Urinary Care Skin Coat Health
Suitable For
Adult All Breed Sizes
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We'll check every ingredient against your pet's sensitivities and avoidance list.

Nutritional Perspective

KibbleLab Review

Strengths

  • Uses hydrolyzed fish protein, which can be easier to tolerate for some cats with food sensitivities.
  • Formulated as a complete and balanced diet, so it can be fed as a sole food for adult cats.
  • Includes added omega-3 and omega-6 fatty acids to help support skin and coat health.
  • Contains cranberry, dandelion, and other plant ingredients specifically chosen to support the urinary tract.

Considerations

  • Fish and poultry proteins are present, so it is not suitable for cats with allergies to these ingredients.
  • Carbohydrates are relatively high at a maximum of 44% as fed, which may not be ideal for very carb-sensitive cats.
  • This is a dry diet; many cats with urinary issues benefit from higher moisture intake through wet food or added water.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Milled rice, oils and fats (of which fish oil 2%), potato protein, hydrolyzed fish protein, ((AFS tablet - 7% of the food): potato protein, hydrolyzed fish protein, mouse-ear hawkweed, products from the processing of herbs (Lespedeza spp.), products and co-products from the processing of fresh fruits and vegetables (Vaccinium macrocarpon)), dehydrated fish, hydrolyzed poultry protein, beet pulp, dried algae (Ascophyllum nodosum), mannan oligosaccharides (MOS), fructo-oligosaccharides (FOS), Yucca schidigera, vitamin A, vitamin E, vitamin B1, vitamin B2, vitamin B6, vitamin B12, vitamin PP, calcium D-pantothenate, folic acid, choline chloride, ferrous sulphate monohydrate, zinc sulphate monohydrate, zinc chelate of amino acids hydrate, copper(II) chelate of amino acids hydrate, copper(II) sulphate pentahydrate, manganese oxide, sodium selenite, DL-methionine, taurine, clinoptilolite of sedimentary origin, tocopherol extract from vegetable oils, Common Nettle (Urtica dioica), Dandelion, Rosemary.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Rice
Rice is a common carbohydrate source and binder in dog and cat foods, supplying readily digestible energy and often used in formulations for sensitive stomachs or hypoallergenic diets. White rice is gentle and easy to digest while brown rice provides more fiber and micronutrients, but rice is low in essential amino acids, has a relatively high glycemic index, and can accumulate trace arsenic, so it should not be relied on as a primary protein and portions should be considered for diabetic or weight‑management pets.
View ingredient
02
Oil
Oil is used as a concentrated source of dietary fat in pet foods to provide essential fatty acids, boost palatability and calorie density, and aid absorption of fat‑soluble vitamins. Oils rich in omega‑3 and omega‑6 support skin, coat, joint and cognitive health in dogs and cats, but because they are calorie‑dense and prone to oxidation, quality, balanced fatty acid profiles, proper dosing and storage are important to avoid weight gain or rancidity; consult your veterinarian before supplementing.
03
Fish Oil
Fish oil is commonly added to pet foods as a concentrated source of healthy fats—primarily the omega‑3 long‑chain fatty acids EPA and DHA—to boost energy density and palatability. EPA and DHA support skin and coat condition, joint and cardiovascular health, and brain development (cats require preformed DHA), but fish oil is calorie‑dense, can oxidize if not properly stabilized, may contain environmental contaminants unless purified, and high doses can cause gastrointestinal upset or affect blood clotting, so product quality and appropriate dosing are important.
04
Potato Protein
Potato protein is a concentrated plant-based protein used in pet foods as a protein source, binder and texture enhancer, offering a highly digestible amino acid profile with relatively good lysine content compared with other plant proteins. It can be a useful hypoallergenic alternative for dogs and a supplement in balanced formulas, but it should not be the sole protein for obligate carnivores like cats because it lacks certain nutrients (e.g., sufficient taurine and other animal-derived factors) and must be used within complete, nutritionally formulated diets; quality processing also minimizes potato-specific compounds such as glycoalkaloids.
05
Hydrolyzed Fish Protein
Hydrolyzed fish protein is a processed protein ingredient used in pet foods as a highly digestible protein source and flavor enhancer, commonly included in hypoallergenic or elimination diets because enzymatic hydrolysis breaks proteins into smaller peptides and amino acids that are less likely to trigger immune reactions. It provides essential amino acids and can improve palatability, but severely fish‑allergic pets may still react to incompletely hydrolyzed material, and owners should be aware that quality, sodium content, and processing (to limit histamine) can vary between manufacturers.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Protein (min)
26.00%
Low High
Fat (min)
14.00%
Low High
Moisture (max)
9.00%
Low High
512
kcal / Cup
3675
kcal / Kg
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Kibble
Food type Dry

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages All Life Stages, Adult Maintenance
Complete and balanced nutrition combined with herbal extracts to support urinary health.

Brand

Forza10 is a premium Italian pet food brand specializing in functional, hypoallergenic diets for dogs and cats. The brand emphasizes holistic nutrition, the use of fish-based and natural ingredients free from chemical contaminants, and formulations designed by veterinary researchers to target specific health needs.

Price tier $$$$

Manufacturer

Company name SANYpet S.p.A.
Founded 1995
Headquarters Bagnoli di Sopra, Padua, Italy
Manufacturing type In House
Manufacturing country Italy
Manufacturing region Veneto
Manufacturing oversight

SANYpet operates its own production facilities in Italy with strict quality control procedures following HACCP and ISO quality standards. The company emphasizes traceability and the use of clean, sustainable ingredients, employing in-house research and development with veterinary oversight.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Forza10 Active Urinary Support Fish Flavor Dry Cat Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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8.0 /10 Grade A
Active Urinary Support Fish Flavor Dry Cat Food
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Frequently Asked Questions

Has Forza10 ever been recalled?

We have no recalls on record for Forza10. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.