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Original Real Rabbit Dry Cat Food
Instinct

Original Real Rabbit Dry Cat Food

Verified Jun 9, 2026

Cat · Dry All Life Stages All Breed Sizes

This is a high-protein, grain-free dry cat food featuring rabbit, turkey meal, and fish meals as its main animal protein sources, with a raw rabbit coating on the kibble. It’s formulated for cats at all life stages and includes added omega fatty acids, probiotics, and antioxidants to support overall health. The recipe avoids grains, potatoes, corn, wheat, soy, and by-product meals, relying instead on animal ingredients plus peas, fruits, and vegetables for additional nutrients.

Over-the-counter AAFCO No recalls
Official product page
KibbleLab Score
8.6 out of 10

Nutritionally, this is a rich, meat-focused dry food that should suit most healthy cats who do well on grain-free formulas. The protein and fat levels are high, which can be helpful for active cats, growing kittens, or those that maintain weight better on calorie-dense diets. It combines multiple animal proteins with probiotics and omega fatty acids, though the inclusion of peas as a major carbohydrate source means it may not be ideal for every cat, especially if you prefer to avoid legume-heavy, grain-free diets.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Health Benefits
Probiotic Support Digestive Health Skin Coat Health Immune Support
Suitable For
All Life Stages All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Very high protein (40.5% as-fed) and fat (22.5% as-fed) from multiple named animal sources, including rabbit, turkey meal, fish meals, and various freeze-dried rabbit organs, which together provide a robust amino acid profile.
  • Complete and balanced for all life stages by AAFCO formulation, so it can be used for kittens and adults if portions are adjusted appropriately.
  • Includes omega-3 and omega-6 fatty acids, plus guaranteed probiotics (Bacillus coagulans) and added vitamins C and E, which support skin, coat, and digestive health.
  • Free from grains, corn, wheat, soy, and by-product meals, which may appeal to owners of cats with certain dietary sensitivities to those ingredients.

Considerations

  • Peas are relatively high in the ingredient list in a grain-free diet; in dogs, legume-heavy grain-free diets have been linked to heart issues, and while this has not been clearly shown in cats, some owners may prefer to limit legumes as a precaution.
  • Multiple protein sources (rabbit, turkey, fish, chicken fat, salmon meal) increase overall protein quality but mean this isn’t a good choice for cats who need a strict limited-ingredient or single-protein diet for allergy workups.
  • The calorie density is quite high (about 511 kcal per cup), so portion control is important to avoid unwanted weight gain, especially in indoor or less active cats.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Rabbit, Turkey Meal, Menhaden Fish Meal, Chicken Fat (preserved with Mixed Tocopherols and Citric Acid), White Fish Meal, Peas, Salmon Meal, Tapioca, Rabbit Meal, Natural Flavor, Dried Tomato Pomace, Vitamins (Vitamin E Supplement, Vitamin A Supplement, L-Ascorbyl-2-Polyphosphate, Niacin Supplement, Menadione Sodium Bisulfite Complex, Thiamine Mononitrate, d-Calcium Pantothenate, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Apples, Carrots, Cranberries, Montlorillonite Clay, Choline Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Potassium Chloride, Freeze Dried Rabbit (including Ground Rabbit Bone), Salt, Taurine, DL-Methionine, Pumpkinseeds, Freeze Dried Rabbit Liver, Dried Bacillus coagulans Fermentation Product, Freeze Dried Rabbit Lung, Freeze Dried Rabbit Kidney, Rosemary Extract.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Rabbit
Rabbit is used in pet foods as a novel or alternative animal protein source for dogs and cats, prized for lean, highly digestible muscle protein and often selected for pets with food sensitivities. It supplies essential amino acids and low fat, but owners should choose complete, balanced formulations (cats especially need adequate taurine), be mindful of mineral imbalances if bone-in/whole‑prey ingredients are included, and avoid improperly handled raw rabbit due to food‑safety risks.
02
Turkey
Turkey is commonly used as a primary animal protein in dog and cat foods, offering highly digestible, high‑quality protein and supplying essential amino acids along with B vitamins, phosphorus and zinc to support muscle maintenance and metabolism. Its fat level varies by cut so products can be lean or richer; some pets may develop allergies to poultry, cooked bones are hazardous, raw meat carries bacterial risk, and owners should rely on balanced commercial formulations (and ensure adequate taurine for cats) if turkey is a main ingredient.
03
Menhaden Fish
Menhaden fish is used in pet foods primarily as a high-quality animal protein and as a concentrated source of fish oil rich in omega‑3 fatty acids (EPA and DHA), which support healthy skin and coat, joint mobility, and anti‑inflammatory benefits for dogs and cats. It enhances palatability and provides essential micronutrients like iodine and selenium, but owners should be aware of possible fish allergies, caloric density and oil oxidation, and prefer products from reputable, sustainably sourced suppliers to reduce contamination risks.
04
Chicken Fat
Chicken fat is used in dog and cat foods as a concentrated energy and flavor source that supplies essential fatty acids (notably linoleic acid) and aids absorption of fat‑soluble vitamins, improving palatability and supporting skin and coat health. Because it is calorie‑dense, diets must account for added fat to prevent weight gain, and quality (proper rendering and antioxidant protection to prevent rancidity) is important; although fats are less commonly allergenic than proteins, pets with poultry sensitivities may still react in some cases.
05
Mixed Tocopherol
Mixed tocopherols are a blend of natural vitamin E compounds (alpha, beta, gamma and delta tocopherols) used in pet foods primarily as a natural antioxidant and preservative to protect fats and fat‑soluble nutrients and extend shelf life. They also supply dietary vitamin E—an essential antioxidant for immune function, skin and coat health and cellular integrity in dogs and cats—and are generally safe at typical use levels, though they are not a substitute for a complete vitamin formulation and may be less effective in animals with fat‑absorption disorders.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
40.50%
Low High
Crude Fat (min)
22.50%
Low High
Crude Fiber (max)
3.00%
Low High
Moisture (max)
9.00%
Low High
4346
kcal / Kg
511
kcal / Cup
High
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Lifestage All Life Stages
Breed size All Breed Sizes
Texture Kibble
Processing method Freeze Dried
Food type Dry

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages All Life Stages
Substantiation Formulation
Instinct Original Grain-Free Recipe with Real Rabbit is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for all life stages.

Brand

Instinct

Instinct is Nature’s Variety’s flagship brand dedicated to raw and minimally processed pet nutrition. It positions itself in the premium and super-premium segment, focusing on high-protein, grain-free, and raw-inspired diets. Instinct offers frozen raw, freeze-dried raw, kibble with raw coatings, and canned foods aimed at health-conscious pet owners who value a biologically appropriate diet.

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Price tier $$$$$

Manufacturer

Company name Nature's Variety
Parent company Agrolimen S.A.
Founded 2002
Headquarters St. Louis, Missouri, USA
Manufacturing type In House
Manufacturing country United States
Manufacturing region Nebraska
Manufacturing oversight

Nature's Variety manages manufacturing quality and safety in accordance with FDA and AAFCO guidelines. Their manufacturing facilities adhere to stringent quality control protocols and HACCP food safety programs to ensure the integrity of their frozen and freeze-dried raw products.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

Instinct Original Real Rabbit Dry Cat Food has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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KibbleLab food report
GREAT BOWL.
8.6 /10 Grade A
Original Real Rabbit Dry Cat Food
Instinct · kibblelab.com

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Frequently Asked Questions

Has Instinct ever been recalled?

We have no recalls on record for Instinct. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.