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Senior Grain-Free Turkey, Salmon & Duck Dry Cat Food
Now Fresh

Senior Grain-Free Turkey, Salmon & Duck Dry Cat Food

Verified Aug 29, 2026

Cat · Dry Senior All Breed Sizes

This is a grain-free dry food formulated for senior cats, with deboned turkey as the main protein source and added salmon, duck, and whole egg for a good mix of animal proteins. Potatoes and peas provide the main carbohydrates, while flaxseed and fish contribute omega fatty acids to support skin and coat. It also includes added taurine, L-carnitine, and probiotics, which can be helpful for older cats’ heart, weight, and digestive support needs.

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Over-the-counter AAFCO Pet Sustainability Coalition Accredited No recalls

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Official product page
KibbleLab Score
8.7 out of 10

Strong Choice

This is a well-formulated senior dry food for adult and older cats, with moderate protein and fat levels that suit many seniors who are less active but still need good-quality animal protein. I like the variety of named meats, added taurine, omega fatty acids, and probiotics, along with a relatively modest phosphorus level for a senior formula. It can be a strong option for healthy senior cats who do well on grain-free, pea- and potato-based diets, but it may not be ideal for cats with certain food sensitivities or those whose vets prefer to avoid legume-heavy diets.

Nutritional profile 9.6
Ingredient composition 8.0
Adequacy substantiation 7.0
Health considerations 10.0

Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

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At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Digestive Health Weight Management Immune Support Skin Coat Health Urinary Care
Suitable For
Senior All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Deboned turkey as the first ingredient, supported by salmon, duck, and whole egg, provides high-quality, highly digestible animal protein for seniors.
  • Balanced 30% protein and 14% fat (on a dry food basis) is reasonable for many older, less active cats while still supporting muscle maintenance.
  • Includes omega-3 and omega-6 fatty acids, taurine, and L-carnitine, which are useful nutrients for heart, muscle, and skin/coat support in aging cats.
  • Added probiotics, chicory root (a prebiotic), and fiber-rich ingredients like pumpkin can help support healthy digestion in older cats.

Considerations

  • Uses peas, pea fiber, lentils, and potatoes as major carbohydrate sources; some vets prefer to limit legumes in cat diets, especially long term.
  • Contains multiple animal proteins (turkey, salmon, duck, egg, cottage cheese), so it would not be suitable for cats needing a very simple or single-protein diet for food allergy workups.
  • Grain-free design is a marketing preference for some owners, but most cats do not require grain-free diets and some do equally well or better on grain-inclusive options.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

de-boned turkey, potatoes, peas, pea fiber, potato flour, whole dried egg, natural flavor, flaxseed, canola oil (preserved with mixed tocopherols), de-boned salmon, de-boned duck, suncured alfalfa, coconut oil (preserved with mixed tocopherols), calcium carbonate, tomato, apples, carrots, pumpkin, sweet potatoes, squash, bananas, blueberries, cranberries, blackberries, pomegranate, papayas, lentils, broccoli, cottage cheese, DL-methionine, taurine, choline chloride, salt, dried chicory root, phosphoric acid, vitamins (vitamin E supplement, niacin, L-ascorbyl-2-polyphosphate (a source of vitamin C), thiamine mononitrate, biotin, vitamin A supplement, d-calcium pantothenate, beta-carotene, riboflavin, pyridoxine hydrochloride, vitamin B12 supplement, vitamin D3 supplement, folic acid), minerals (zinc proteinate, ferrous sulfate, zinc oxide, iron proteinate, copper sulfate, sodium selenite, copper proteinate, manganese proteinate, manganous oxide, calcium iodate), dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, L-lysine, potassium chloride, yucca schidigera extract, L-carnitine, dried rosemary

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Turkey
Turkey is commonly used as a primary animal protein in dog and cat foods, offering highly digestible, high‑quality protein and supplying essential amino acids along with B vitamins, phosphorus and zinc to support muscle maintenance and metabolism. Its fat level varies by cut so products can be lean or richer; some pets may develop allergies to poultry, cooked bones are hazardous, raw meat carries bacterial risk, and owners should rely on balanced commercial formulations (and ensure adequate taurine for cats) if turkey is a main ingredient.
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02
Potato
Potato is commonly used in pet foods as a digestible carbohydrate source and functional binder, supplying starch, fiber, and modest amounts of vitamins (B6, C) and potassium—often included as cooked or dehydrated flakes, starch, or protein concentrates. While it provides energy and helps formulate grain‑free recipes, potatoes are not a primary protein for dogs or cats (and are not nutritionally required for obligate‑carnivore cats), can contribute to excess calories or affect blood glucose in diabetic animals, and must be cooked and free of green skins or sprouts to avoid solanine toxicity; allergies are uncommon but possible.
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03
Pea
Pea is a plant-based ingredient used in pet foods as a source of protein, soluble and insoluble fiber, and micronutrients (often included as whole peas, pea flour, or pea protein concentrate) to boost protein content and improve texture. While peas can provide digestible carbohydrates, fiber, and some plant protein useful especially for dogs, they are not a complete protein for obligate carnivores like cats and — when overused, particularly in concentrated forms or as a major component of grain‑free diets — have been scrutinized for a possible association with canine dilated cardiomyopathy and can contribute to nutrient imbalances or excess calories, so balanced formulation and compliance with AAFCO nutritional profiles are important.
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04
Pea Fiber
Pea fiber is an insoluble plant fiber derived from peas commonly used in pet foods as a source of dietary fiber and as a texturizer/binder to help form kibble, increase stool bulk, and reduce calorie density; it provides little protein, fat, vitamins, or minerals but can aid satiety and regularity in dogs and cats. While pea fiber can support digestive health and weight management, it may cause gas or looser stools in some pets and — because pea-derived ingredients have been discussed in the context of concerns about grain‑free diets and canine dilated cardiomyopathy — it should be used as part of a balanced, veterinarian‑approved formulation rather than in excessive amounts.
05
Potato Flour
Potato flour is a dried, ground whole‑potato ingredient used in pet foods primarily as a digestible carbohydrate, binder and texture agent, contributing energy, some dietary fiber and minerals like potassium while helping with kibble structure or wet food viscosity. It provides little protein, can raise the dietary glycemic load and caloric density so should be used in balanced formulations (especially for overweight or diabetic pets), and while not a common allergen it has been noted as a frequent component of some grain‑free recipes that have been scrutinized in relation to canine heart health studies.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
30.00%
Low High
Crude Fat (min)
14.00%
Low High
Crude Fiber (max)
5.50%
Low High
Moisture (max)
10.00%
Low High
3528
kcal / Kg
388
kcal / Cup
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage Senior
Breed size All Breed Sizes
Texture Kibble
Food type Dry

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages Adult Maintenance
Substantiation Formulation
Now Fresh Grain-Free Senior Recipe is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for Maintenance.

Brand

Now Fresh is a super-premium pet food brand from Petcurean offering recipes made with 100% fresh meat, fish, and poultry with no rendered meals. It targets pet owners seeking natural, minimally processed diets for their pets.

Price tier $$$$$

Manufacturer

Company name Petcurean Pet Nutrition Inc.
Founded 1999
Headquarters Chilliwack, British Columbia, Canada
Manufacturing type Contract Manufacturer
Manufacturing country Canada
Manufacturing region British Columbia
Manufacturing oversight

Petcurean oversees its manufacturing through trusted, approved partners in Canada and the United States that operate under strict quality control protocols. Facilities adhere to rigid food safety and quality assurance standards, including HACCP compliance and regular third-party audits.

Pet Sustainability Coalition Accredited business seal
Pet Sustainability Coalition Accredited

PSC is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification. Petcurean Pet Nutrition Inc. is a PSC Accredited business. View profile

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Now Fresh Senior Grain-Free Turkey, Salmon & Duck Dry Cat Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Sep 1, 2026

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KibbleLab food report
GREAT BOWL.
8.7 /10 Grade A
Senior Grain-Free Turkey, Salmon & Duck Dry Cat Food
Now Fresh · kibblelab.com

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Frequently Asked Questions

Has Now Fresh ever been recalled?

We have no recalls on record for Now Fresh. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.