Carnivore Rabbit Freeze-Dried Raw Cat Food
Verified Jun 3, 2026
This is a very high-protein, freeze-dried raw rabbit diet for cats, using rabbit meat, organs, and bones as the foundation. It’s grain-free and low in carbohydrates, with added herring oil, taurine, and a full vitamin–mineral blend to make it complete and balanced for all life stages. It can be fed as a full meal or crumbled over other food as a high-protein topper.
Nutritionally, this is a high-quality, species-appropriate option for cats who do well on raw-style, very high-protein, low-carbohydrate diets. Rabbit provides a novel, highly digestible animal protein, and the added herring oil, taurine, and balanced supplements help support overall health for kittens through adults. It’s best suited for owners comfortable feeding freeze-dried raw and for cats without specific medical needs that would require a different nutrient profile.
The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.
KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.
At a Glance
KibbleLab Review
Strengths
- Rabbit as the primary and essentially only whole-food ingredient provides highly digestible animal protein and a novel protein source, which can be useful for some cats with food sensitivities.
- Very high protein (55% minimum) and moderate fat (13% minimum) on an as-fed basis, aligning well with the natural nutritional needs of cats and keeping carbohydrates extremely low.
- Complete and balanced to AAFCO standards for all life stages by formulation, with added taurine, vitamins, and chelated (proteinate) minerals for good micronutrient support.
- Freeze-dried format offers the benefits of raw-style feeding with improved convenience and shelf stability compared with fresh or frozen raw diets.
Considerations
- As a freeze-dried raw product, it may carry a higher theoretical microbial risk than traditional extruded kibble, so careful handling and good hygiene are important, especially around young children, elderly, or immunocompromised people in the household.
- The very high protein and relatively rich formulation may be too intense for some cats with certain kidney, liver, or other chronic health conditions; those cats should have a diet chosen with their veterinarian.
- Single-main-ingredient diets like this can be excellent for simplicity, but they may not suit cats who don’t tolerate rabbit or fish oil, so watch closely for any signs of digestive upset when transitioning.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Rabbit
Rabbit is used in pet foods as a novel or alternative animal protein source for dogs and cats, prized for lean, highly digestible muscle protein and often selected for pets with food sensitivities. It supplies essential amino acids and low fat, but owners should choose complete, balanced formulations (cats especially need adequate taurine), be mindful of mineral imbalances if bone-in/whole‑prey ingredients are included, and avoid improperly handled raw rabbit due to food‑safety risks.
02
Herring Oil
Herring oil is a fish-derived oil used in dog and cat diets as a concentrated source of long-chain omega‑3 fatty acids (EPA and DHA), which support healthy skin and coat, help modulate inflammation, and can benefit joint and cardiovascular health. It is calorically dense and can cause fishy odor or gastrointestinal upset in some pets, so quality, freshness, and dosing matter—products should be properly processed to limit oxidation and contamination and a veterinarian should be consulted for pets with bleeding disorders, pancreatitis, or when combining with certain medications.
03
Apple Cider Vinegar
Apple cider vinegar is typically used in pet foods or supplements as a flavoring, acidity regulator and mild preservative rather than a significant source of nutrients, and it is sometimes added in small amounts to treats or diet toppers for palatability or anecdotal digestive support for dogs and cats. Raw, unfiltered varieties contain the “mother” which some claim has beneficial microbes, but evidence is limited, and concentrated vinegar can irritate the mouth, throat or stomach and may be contraindicated for animals with GI, kidney, or metabolic conditions—consult your veterinarian before use.
04
Coconut Oil
Coconut oil is used as a concentrated fat source and palatability enhancer in dog and cat diets, providing medium-chain triglycerides (notably lauric acid) that can be rapidly metabolized for energy and may help support skin and coat condition. Because it is high in saturated fat and calories, coconut oil should be used sparingly and introduced gradually to avoid gastrointestinal upset, and pets with obesity or a history of pancreatitis should only use it under veterinary guidance.
05
Potassium Chloride
Potassium chloride is a mineral salt added to pet foods to provide the essential electrolyte potassium (and chloride), helping meet nutrient requirements and support normal fluid balance, nerve conduction, and muscle function. It is useful for electrolyte supplementation but must be used at appropriate levels—excessive potassium can be harmful, may affect palatability, and pets with kidney disease or on certain medications are at higher risk of hyperkalemia.
Nutritional Breakdown
How to read As Fed versus Dry Matter
As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.What is calorie density
How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.Product Details & Brand
Product Specs
AAFCO Nutritional Adequacy
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional
adequacy standards US pet foods are measured against.
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.Brand
Purpose is a premium brand offering freeze-dried raw dog foods made from responsibly sourced, human-grade ingredients. The brand targets pet owners seeking ethically produced, all-natural nutrition with a focus on sustainability and animal welfare.
Visit PurposeManufacturer
Purpose Pet Food LLC works with USDA-inspected facilities to ensure high standards of food safety. Its production follows HACCP protocols and complies with FDA regulations for pet food manufacturing.
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
Purpose Carnivore Rabbit Freeze-Dried Raw Cat Food has no recalls since 2014.
Source: FDA Pet Food Recall Database · Monitored daily
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Frequently Asked Questions
Has Purpose ever been recalled?
We have no recalls on record for Purpose. We monitor the FDA Pet Food Recall Database daily.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.
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