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Crunchables Chicken Treat
Whole Life Pet

Crunchables Chicken Treat

Verified Jun 9, 2026

Cat · Treat All Breed Sizes

This is a high-protein, freeze-dried crunchy chicken treat for cats, using real chicken as the main ingredient. Pumpkin, yogurt, flaxseed, fruits, and psyllium husk add fiber and supportive nutrients that can be helpful for digestion and hairball management. It’s intended as a supplemental snack rather than a complete diet and is suitable for most adult cats in small daily amounts.

Over-the-counter No recalls
Official product page
KibbleLab Score
8.4 out of 10

Nutritionally, this is a simple, high-meat, freeze-dried treat with thoughtfully chosen extras aimed at digestive support and hairball management. The protein level is very high for a treat, and the ingredient list is short and straightforward, which many cats with sensitive stomachs may tolerate well. Because it’s calorie-dense like most freeze-dried products, portions need to stay small, especially for indoor or less active cats.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Health Benefits
Digestive Health Hairball Control
Suitable For
All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Very high protein (54% minimum) from chicken, which is an excellent, highly digestible protein source for most cats.
  • Short, recognizable ingredient list with added pumpkin, psyllium husk, and flaxseed that can contribute fiber to support normal digestive function and hairball passage.
  • Freeze-dried, minimally processed format helps preserve nutrients and tends to be highly palatable to cats.
  • Low moisture and high nutrient density make it easy to use as a small but satisfying training or reward treat.

Considerations

  • Contains chicken, a common food allergen in cats, so it is not a good choice for cats with known chicken allergies or sensitivities.
  • Very calorie-dense (about 156 kcal per ounce), so overfeeding treats could contribute to unwanted weight gain if you don’t reduce calories elsewhere.
  • Includes dairy (yogurt), which some very sensitive cats may not tolerate well, though the amount is likely small in each treat.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Chicken, Potato, Pumpkin, Yogurt, Flaxseed, Apple, Blueberry, Cranberry, Psyllium Husk

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
02
Potato
Potato is commonly used in pet foods as a digestible carbohydrate source and functional binder, supplying starch, fiber, and modest amounts of vitamins (B6, C) and potassium—often included as cooked or dehydrated flakes, starch, or protein concentrates. While it provides energy and helps formulate grain‑free recipes, potatoes are not a primary protein for dogs or cats (and are not nutritionally required for obligate‑carnivore cats), can contribute to excess calories or affect blood glucose in diabetic animals, and must be cooked and free of green skins or sprouts to avoid solanine toxicity; allergies are uncommon but possible.
03
Pumpkin
Pumpkin is used in pet foods primarily as a fiber-rich carbohydrate and moisture source that can help regulate digestion and firm up loose stools or add bulk for softer stools, and it provides beta-carotene (vitamin A precursor) plus small amounts of vitamins and minerals for dogs and cats. It is safe and beneficial when plain cooked or canned (not spiced or sweetened pie filling), should be fed in moderation as a supplement rather than a primary food, and introduced gradually since large amounts can cause gastrointestinal upset or interfere with absorption of some medications.
04
Yogurt
Yogurt is used in pet foods and treats as a dairy-based source of protein, calcium and live probiotic cultures that may support digestion and gut flora. It can be beneficial for some dogs and occasionally cats because it is lower in lactose than milk, but owners should choose plain, low‑fat, unsweetened varieties, avoid artificial sweeteners (especially xylitol), and be cautious with lactose-intolerant pets or animals with pancreatitis or weight concerns.
05
Flaxseed
Flaxseed is used in pet foods as a plant-based source of alpha‑linolenic acid (ALA) omega‑3, soluble and insoluble fiber, and modest protein, often added to support skin and coat condition, digestive health, and kibble texture; ground seed or flaxseed oil is more digestible than whole seed. Dogs can partially convert ALA to long‑chain EPA/DHA but cats convert ALA poorly and therefore still need marine sources for essential DHA/EPA; flax is calorie‑dense, prone to oxidation if not stabilized, and contains lignans (phytoestrogens) and trace cyanogenic compounds, so it should be processed and used in moderation.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
54.00%
Low High
Crude Fat (min)
8.00%
Low High
Fiber (max)
3.00%
Low High
Moisture (max)
1.00%
Low High
5500
kcal / Kg
156
kcal / Oz
High
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Breed size All Breed Sizes
Texture Crunchy
Processing method Freeze Dried
Food type Treat

Brand

Whole Life Pet

Whole Life Pet produces freeze-dried and single-ingredient treats for dogs and cats, focusing on transparency, traceability, and minimal processing. The brand emphasizes human-grade ingredients and small-batch production for health-conscious pet owners.

Visit Whole Life Pet
Price tier $$$$

Manufacturer

Company name Whole Life Pet Products, LLC
Founded 2007
Headquarters Pittsfield, Massachusetts, USA
Manufacturing type In House
Manufacturing country United States
Manufacturing region Massachusetts
Manufacturing oversight

Whole Life Pet Products manufactures its products in USDA-inspected facilities in the United States, adhering to FDA and AAFCO standards for pet food safety and quality.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

Whole Life Pet Crunchables Chicken Treat has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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KibbleLab food report
GREAT BOWL.
8.4 /10 Grade A
Crunchables Chicken Treat
Whole Life Pet · kibblelab.com

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Frequently Asked Questions

Has Whole Life Pet ever been recalled?

We have no recalls on record for Whole Life Pet. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.