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Fillin Good Salmon Flavor Treat
I and Love and You

Fillin Good Salmon Flavor Treat

Verified Jun 11, 2026

Cat · Treat Adult All Breed Sizes

A crunchy-and-creamy salmon-flavor cat treat designed as a high-protein, grain-free snack, not a complete diet. It uses chickpeas, pea protein, and bone marrow as the main base, with added salmon, salmon meal, chicken meal, and salmon oil to provide animal protein and omega fatty acids to support skin and coat. This is best used as an occasional reward alongside a balanced cat food.

Over-the-counter No recalls
Official product page
KibbleLab Score
7.4 out of 10

This is a tasty, protein-rich treat that can work well for healthy adult cats when given in moderation. It offers several animal protein sources plus added salmon oil for omega-3s, and the guaranteed protein level is quite high for a treat. Because it relies heavily on legumes and starches as the base and contains multiple animal proteins, it’s best for cats without known food allergies and should not replace a complete diet.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Health Benefits
Skin Coat Health
Suitable For
Adult All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • High protein level for a treat at 30% minimum, which helps keep the calories more nutrient-dense than many sugary or very starchy snacks.
  • Includes multiple animal protein sources (bone marrow, salmon, salmon meal, chicken meal) plus salmon oil, which contributes omega-3s supportive of skin and coat health.
  • Relatively moderate fat content for a treat (10% minimum), which can be helpful for cats that are prone to weight gain when treats are used carefully.
  • Free from artificial colors and flavors, which some owners prefer to avoid and which add no nutritional value.

Considerations

  • This is a supplemental treat only and does not provide complete and balanced nutrition, so it should make up only a small portion of your cat’s daily calorie intake.
  • Contains chicken and dairy (dried cultured skim milk), which can be problematic for cats with chicken or dairy allergies or sensitivities.
  • Legumes and starches (chickpeas, pea protein, potato starch, tapioca) make up the bulk of the recipe, so the main protein source is a mix of plant and animal proteins rather than all coming from meat or fish.
  • At approximately 2 calories per treat, it’s easy to overdo treats; for overweight or indoor, less-active cats, you’ll want to count these in their daily calorie allowance.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Chickpeas, Pea Protein, Potato Starch, Cooked Bone Marrow (Preserved with Mixed Tocopherols), Salmon, Salmon Meal, Chicken Meal, Tapioca, Chicken Fat (Preserved with Mixed Tocopherols), Natural Flavors, Dried Cultured Skim Milk, Citric Acid (Preservative), Salmon Oil

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Chickpea
Chickpeas are a legume commonly used in pet foods as a plant-based protein, source of digestible carbohydrates, and supply of soluble and insoluble fiber that helps with stool quality and satiety. They can be a useful ingredient for dogs but are not a complete protein for obligate carnivores like cats and may cause gas or digestive upset if underprocessed; additionally, high inclusion of legumes in some grain‑free diets has been discussed as a potential factor in canine dilated cardiomyopathy so diets should be balanced and any concerns discussed with your veterinarian.
02
Pea Protein
Pea protein is a concentrated plant-based protein and functional ingredient in pet foods used to raise protein levels, improve texture and contribute soluble fiber, vitamins and minerals. It can be a useful, digestible protein source for dogs and a supplemental protein in some cat formulas, but because it is lower in certain essential amino acids (and cats are obligate carnivores), diets relying heavily on pea protein should be formulated to meet AAFCO nutrient profiles and owners should note potential legume sensitivities and the debated link between high‑pulse, grain‑free diets and canine heart concerns.
03
Potato Starch
Potato starch is a highly digestible carbohydrate commonly used in pet foods as a binder, thickener and texture agent to help kibble formation, stabilize wet formulas and create chewy treats. It provides readily available energy but is low in protein, fat and micronutrients, so while generally safe, its high glycemic load and limited nutritional value mean it should be used sparingly—particularly for overweight pets, diabetic animals or cats on low‑carbohydrate diets, and excessive amounts can sometimes contribute to loose stools.
04
Bone Marrow
Bone marrow is used in pet foods primarily as a rich source of fat and flavoring to enhance palatability, and can also contribute small amounts of protein, minerals (like iron and phosphorus) and connective-tissue nutrients when included in rendered or ground bone meals. It is calorie‑dense and appreciated by both dogs and cats for taste and energy, but because of its high fat content and potential bacterial contamination or bone-related hazards if served raw or improperly processed, it should be included only as part of a balanced, appropriately formulated diet and avoided in excess for pets prone to obesity or pancreatitis.
05
Mixed Tocopherol
Mixed tocopherols are a blend of natural vitamin E compounds (alpha, beta, gamma and delta tocopherols) used in pet foods primarily as a natural antioxidant and preservative to protect fats and fat‑soluble nutrients and extend shelf life. They also supply dietary vitamin E—an essential antioxidant for immune function, skin and coat health and cellular integrity in dogs and cats—and are generally safe at typical use levels, though they are not a substitute for a complete vitamin formulation and may be less effective in animals with fat‑absorption disorders.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
30.00%
Low High
Crude Fat (min)
10.00%
Low High
Crude Fiber (max)
2.00%
Low High
Moisture (max)
12.00%
Low High
4000
kcal / Kg
2
kcal / Treat
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Whole Pieces
Processing method Baked
Food type Treat

Brand

I and Love and You

I and Love and You offers holistic, grain-free, and natural pet foods and treats aimed at health-conscious pet owners. The brand focuses on complete and balanced nutrition using high-quality proteins and no artificial preservatives, colors, or fillers.

Visit I and Love and You
Price tier $$$$

Manufacturer

Company name I and Love and You
Founded 2012
Headquarters Boulder, Colorado, USA
Manufacturing type Co Packer
Manufacturing country United States
Manufacturing region Colorado
Manufacturing oversight

I and Love and You partners with co-manufacturers in the United States and sometimes in Canada to produce their pet foods under strict quality control standards. Their foods are made in facilities that meet FDA and AAFCO nutritional requirements and maintain quality and safety certifications.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

I and Love and You Fillin Good Salmon Flavor Treat has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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KibbleLab food report
SOLID PICK.
7.4 /10 Grade B
Fillin Good Salmon Flavor Treat
I and Love and You · kibblelab.com

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Frequently Asked Questions

Has I and Love and You ever been recalled?

We have no recalls on record for I and Love and You. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.