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Feed Meow Indoor Mackerel Feast Wet Cat Food
I and Love and You

Feed Meow Indoor Mackerel Feast Wet Cat Food

Verified Jul 20, 2026

Cat · Wet All Life Stages All Breed Sizes

A shredded wet food formulated for indoor cats of all life stages, using mackerel and bream as the primary animal protein sources in a gravy-style broth. It’s relatively low in fat and includes added fiber (powdered cellulose, inulin) to help support healthy weight, along with supplemental taurine and omega-3 and -6 fatty acids. This can work well as a main diet or as part of a rotation for cats who enjoy fish-based recipes.

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Over-the-counter AAFCO No recalls

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Official product page
KibbleLab Score
8.1 out of 10

Strong Choice

This is a well-formulated, complete and balanced wet food for cats, with fish broth, mackerel, and bream providing the main protein sources and moisture coming primarily from broth rather than plain water. Protein and fat levels are appropriate for a pouch-style wet food, and the added fiber and L-carnitine align with its indoor/weight management positioning. It’s best suited to healthy adult indoor cats and kittens who tolerate fish well and benefit from a lower-calorie, higher-fiber wet option.

Nutritional profile 7.4
Ingredient composition 8.0
Adequacy substantiation 7.0
Health considerations 10.0

Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

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At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Weight Management Skin Coat Health Hydration Support
Suitable For
All Life Stages All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Named fish ingredients (mackerel and bream) and fish broth at the top of the list provide clear, animal-based protein and good palatability for most cats.
  • Complete and balanced for all life stages according to AAFCO nutrient profiles, so it’s suitable for kittens through adults when fed as directed.
  • Includes added taurine, omega-3 and -6 fatty acids, and L-carnitine, which support essential heart, eye, skin/coat, and metabolic functions.
  • Higher moisture and relatively modest fat content can be helpful for indoor cats that need controlled calories and extra hydration from their diet.

Considerations

  • Fish-based recipes can be problematic for cats with fish allergies or for individuals that don’t do well on fish-heavy diets long term; some veterinarians prefer rotating with non-fish proteins.
  • Powdered cellulose is a concentrated fiber source used here to boost fiber for weight control; while safe, a few cats may have softer stools or mild GI changes when fiber increases.
  • Formulated by nutrient profiles rather than confirmed in AAFCO feeding trials, so actual in vivo digestibility and long-term performance haven’t been independently verified.
  • The relatively low fat level may not be ideal for very active, underweight, or high-energy cats that need a more calorie-dense diet to maintain body condition.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Fish Broth, Mackerel, Bream, Flaxseed Oil, Powdered Cellulose, Tapioca Starch, Inulin, Tricalcium Phosphate, Guar Gum, Sodium Tripolyphosphate, Minerals (Zinc Oxide, Reduced Iron, Sodium Selenite, Manganese Sulfate Monohydrate, Copper Amino Acid Complex, Potassium Iodide), Potassium Chloride, Taurine, Vitamins (Vitamin E Supplement, Vitamin A Supplement, Niacin Supplement, Thiamine Mononitrate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, D-Calcium Pantothenate, Riboflavin Supplement, Biotin, Vitamin B12 Supplement, Folic Acid, Menadione Sodium Bisulfite Complex (Source Of Vitamin K Activity)), Choline Chloride, L-Carnitine, Magnesium Sulfate.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Fish Broth
Fish broth is used in pet food primarily as a flavor and moisture enhancer, providing modest amounts of fish-derived protein, amino acids, minerals and sometimes trace omega‑3s but not serving as a primary source of complete nutrition. It can improve hydration and entice picky, senior, or ill dogs and cats to eat, but caregivers should watch for high sodium, added seasonings (especially onion or garlic), potential fish allergies, and variable quality depending on processing.
02
Mackerel
Mackerel is a fatty fish commonly used in pet foods as a high‑quality animal protein and a rich source of omega‑3 fatty acids (EPA and DHA), often added for flavor, palatability and healthy fats. Its omega‑3s support skin and coat condition, immune and joint health in dogs and cats, but owners should be aware of potential heavy‑metal accumulation, food sensitivities, and higher fat or sodium in some preparations, so choose properly processed, deboned sources from reputable suppliers.
View ingredient
03
Bream
Bream is used in pet foods as a muscle-based fish protein that provides high-quality animal protein, palatability and marine-derived nutrients such as omega-3 fatty acids, vitamins and minerals that support skin, coat and lean muscle maintenance. Considerations for pet parents include possible fish allergies in some dogs or cats, variability in contaminant levels and nutrient content depending on source, and the importance of using sustainably sourced, deboned and properly processed bream as part of a balanced, complete diet rather than the sole ingredient.
View ingredient
04
Flaxseed Oil
Flaxseed oil is used in pet foods and supplements as a concentrated fat source rich in omega‑3 alpha‑linolenic acid (ALA) and omega‑6 linoleic acid to support skin and coat condition and provide essential fatty acids. While it can improve coat quality and has modest anti‑inflammatory potential in dogs, cats convert ALA to the biologically active EPA/DHA poorly so fish or algal oils are preferred for long‑chain omega‑3s; flax oil is calorie‑dense, prone to oxidation (store refrigerated and use antioxidants), and may cause gastrointestinal upset in some animals, so dosing should follow a veterinarian’s guidance.
05
Cellulose Powder
Cellulose powder is an insoluble, plant-derived fiber commonly used in pet foods as a bulking agent, binder and calorie-diluting texturizer to help control weight and improve stool formation; it is not digestible by dogs or cats and contributes negligible energy or vitamins. While it can aid stool consistency and manufacturing performance, cellulose is non‑fermentable so offers little prebiotic benefit, and high inclusions can reduce palatability or displace nutrients—formulations, especially for cats with lower fiber tolerance, should be balanced accordingly.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
10.00%
Low High
Crude Fat (min)
2.00%
Low High
Crude Fiber (max)
2.50%
Low High
Moisture (max)
84.00%
Low High
805
kcal / Kg
68
kcal / Pouch
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage All Life Stages
Breed size All Breed Sizes
Texture Shredded
Food type Wet

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages All Life Stages
Substantiation Formulation
I and love and you Feed Meow Indoor Mackerel Feast Shreds Recipe in Gravy for Cats is formulated to meet the nutritional levels established by the AAFCO Cat Food nutrient profiles for all life stages.

Brand

I and Love and You offers holistic, grain-free, and natural pet foods and treats aimed at health-conscious pet owners. The brand focuses on complete and balanced nutrition using high-quality proteins and no artificial preservatives, colors, or fillers.

Price tier $$$$

Manufacturer

Company name I and Love and You
Founded 2012
Headquarters Boulder, Colorado, USA
Manufacturing type Co Packer
Manufacturing country United States
Manufacturing region Colorado
Manufacturing oversight

I and Love and You partners with co-manufacturers in the United States and sometimes in Canada to produce their pet foods under strict quality control standards. Their foods are made in facilities that meet FDA and AAFCO nutritional requirements and maintain quality and safety certifications.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for I and Love and You Feed Meow Indoor Mackerel Feast Wet Cat Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
GREAT BOWL.
8.1 /10 Grade A
Feed Meow Indoor Mackerel Feast Wet Cat Food
I and Love and You · kibblelab.com

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Frequently Asked Questions

Has I and Love and You ever been recalled?

We have no recalls on record for I and Love and You. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.