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Prowess Bright Beginnings Salmon & Chicken Liver Pate in Broth
Nulo

Prowess Bright Beginnings Salmon & Chicken Liver Pate in Broth

Verified Jun 15, 2026

Cat · Wet Kitten All Breed Sizes

This is a wet pate-style kitten food designed to support healthy growth, using salmon, chicken, and chicken liver as its main animal protein sources. It offers high-moisture, moderate-fat nutrition with added DHA for brain and vision development and taurine for heart and muscle support. The smooth texture and hydrating broth can be especially helpful for young kittens just transitioning to solid food.

Over-the-counter AAFCO No recalls
Official product page
KibbleLab Score
8.6 out of 10

Nulo Prowess Bright Beginnings is a high-quality, complete and balanced wet food formulated specifically for growing kittens. It features multiple animal protein sources, supportive levels of DHA and taurine, and a moisture-rich pate texture that encourages good hydration. This would generally suit healthy kittens from weaning through their first year, including those who do well on a mixed fish-and-poultry diet.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Health Benefits
Brain Health Eye Health Heart Care Digestive Health Hydration Support
Suitable For
Kitten All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Multiple animal proteins (salmon, chicken, chicken liver, chicken hearts) high on the ingredient list provide a rich amino acid profile for growth.
  • AAFCO complete and balanced for growth, with added DHA and taurine to support developing brains, eyes, and hearts.
  • Very high moisture (82% max) in a soft pate, which helps kittens meet their water needs and is easy to eat and digest.
  • Includes salmon oil and ground flaxseed as sources of omega fatty acids, plus small amounts of fruits and kelp that can contribute antioxidants and trace nutrients.

Considerations

  • Contains both fish and chicken, which are common food allergens for some cats; not ideal if your kitten already has known sensitivities to these proteins.
  • Pea protein and brown rice are present, which means a portion of the total protein is from plant sources rather than entirely from meat, though animal proteins still dominate the formula.
  • Uses menadione (a synthetic vitamin K source); it is allowed and commonly used in pet foods, but some owners prefer to avoid it.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Salmon Broth, Salmon, Chicken, Chicken Liver, Chicken Hearts, Natural Flavor, Carrots, Pea Protein, Brown Rice, Guar Gum, Potassium Chloride, Choline Chloride, Tricalcium Phosphate, Ground Flaxseed, Salmon Oil, Pumpkin, Magnesium Sulfate, Taurine, Cranberries, Blueberries, Dried Kelp, Iron Amino Acid Chelate, Zinc Amino Acid Chelate, Yucca Schidigera Extract, Inulin, Vitamin E Supplement, Vitamin C (L-Ascorbyl-2-Polyphosphate), Vitamin B1 (Thiamine Mononitrate),Vitamin A Supplement, Vitamin B3 (Niacin), Manganese Amino Acid Chelate, Copper Amino Acid Chelate, Calcium Iodate, Vitamin B5 (Calcium Pantothenate), Vitamin B2 (Riboflavin), Sodium Selenite, Vitamin B12 Supplement, Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B9 (Folic Acid), Vitamin D3 (Cholecalciferol), Biotin, Menadione Sodium Bisulfite Complex (source of Vitamin K activity).

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Salmon Broth
Salmon broth is a savory liquid used in pet foods and as a meal topper to boost palatability and encourage hydration, supplying small amounts of protein, amino acids and omega‑3 fatty acids that can support skin and coat health in dogs and cats. It can help entice picky eaters and increase water intake, but owners should choose low‑sodium, commercially prepared broths free of onion/garlic or other toxic additives and be mindful of fish allergies or potential contaminants in fish‑derived ingredients.
02
Salmon
Salmon is commonly used as a high-quality animal protein and rich source of omega‑3 fatty acids (EPA/DHA) in dog and cat foods, supporting skin and coat condition, joint and cognitive health, and overall muscle maintenance. While very nutritious, salmon can be an allergen for some pets and raw salmon may pose risks from parasites, thiaminase-related thiamine loss, and region-specific pathogens (e.g., salmon poisoning); owners should avoid feeding uncooked bones and consider sourcing to minimize contaminant and sustainability concerns.
03
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
04
Chicken Liver
Chicken liver is a nutrient-dense organ meat commonly used in pet foods and treats as a highly palatable protein source and flavor enhancer, providing concentrated vitamins (especially vitamin A and B-complex), iron, and copper that support energy metabolism, red blood cell formation, and skin/coat health in both dogs and cats. Because it is so rich, liver should be fed in moderation—excessive intake can cause vitamin A toxicity, and its high fat content and risk of bacterial contamination mean it should be properly sourced or cooked and limited for pets with pancreatitis or specific dietary restrictions.
05
Chicken Heart
Chicken heart is a nutrient-dense organ meat commonly used in dog and cat foods and treats as a highly palatable animal protein source, providing taurine, B vitamins (notably B12), iron, zinc and coenzyme Q10. It supports lean muscle and, for cats, provides essential taurine, but should be included as part of a balanced formulation and properly sourced/processed to reduce bacterial risk, since excessive organ intake can unbalance nutrients or be a concern for pets with specific metabolic or urate-stone issues.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
10.00%
Low High
Crude Fat (min)
3.00%
Low High
Crude Fiber (max)
0.50%
Low High
Moisture (max)
82.00%
Low High
1398
kcal / Kg
110
kcal / Can
High
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Lifestage Kitten
Breed size All Breed Sizes
Texture Pate
Processing method Canned
Food type Wet

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages Growth (puppy/kitten)
Substantiation Formulation
Nulo Prowess Bright Beginnings Salmon & Chicken Liver Recipe in Broth is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for growth.

Brand

Nulo

Nulo is a premium pet food brand focused on grain-free and high-meat-protein recipes for dogs and cats. It is positioned as a performance and wellness brand, emphasizing quality ingredients, ancestral diet alignment, and the inclusion of probiotics to support digestive health.

Visit Nulo
Price tier $$$$

Manufacturer

Company name Nulo, Inc.
Parent company Apax Partners
Founded 2009
Headquarters Austin, Texas, USA
Website nulo.com
Manufacturing type Co Packer
Manufacturing country United States
Manufacturing region Midwest and Southern regions
Manufacturing oversight

Nulo partners with trusted manufacturing facilities in the United States and Canada that maintain high food safety standards including HACCP and SQF certification. Nulo oversees ingredient sourcing and quality control to ensure nutritional accuracy and consistency across batches.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

Nulo Prowess Bright Beginnings Salmon & Chicken Liver Pate in Broth has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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KibbleLab food report
GREAT BOWL.
8.6 /10 Grade A
Prowess Bright Beginnings Salmon & Chicken Liver Pate in Broth
Nulo · kibblelab.com

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Frequently Asked Questions

Has Nulo ever been recalled?

We have no recalls on record for Nulo. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.