30/20 High Protein Chicken Dry Dog Food
Verified Jun 11, 2026
This is a calorie-dense, high-protein dry dog food designed for puppies and adults who need extra energy or help maintaining or gaining weight. It uses chicken meal as the primary protein source, supported by whitefish meal, egg, and grains like brown rice, sorghum, and barley for carbohydrates. Added omega fatty acids, yeast-based ingredients, kelp, and probiotic cultures round out the formula for everyday feeding of active, working, or hard-to-keep-weight-on dogs.
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Strong Choice
Nutritionally, this is a robust, energy-dense kibble well-suited for very active dogs, working dogs, or those who struggle to keep weight on, and it’s formulated for all life stages including puppies. The 30% protein and 20% fat are on the higher side for typical dog foods, and those calories come mainly from named animal meals plus quality grains. It also includes omega-3 and omega-6 sources and several probiotic strains, which can be helpful for skin, coat, and digestive support in many dogs.
Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.
The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.
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At a Glance
Where these benefits come from
Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.KibbleLab Review
Strengths
- High protein (30%) and fat (20%) from named animal sources like chicken meal, whitefish meal, egg, and chicken fat, which is ideal for active or hard-working dogs and for safe weight gain when used appropriately.
- Uses a mix of digestible grains (brown rice, sorghum, barley) rather than relying on lower-nutrient fillers, providing steady energy and fiber with a moderate max fiber level (3.8%).
- Includes omega-3 and omega-6 fatty acid sources (menhaden fish oil, flaxseed, chicken fat) to support skin and coat health, along with added TruMune/yeast-based ingredients and probiotics for gut and immune support.
- Complete and balanced to AAFCO Dog Food Nutrient Profiles for all life stages, so it can be used for puppies, adults, and pregnant or nursing females under veterinary guidance.
Considerations
- The calorie density is quite high (about 535 kcal per cup), so portions need to be measured carefully to avoid unwanted weight gain in less active dogs.
- Contains several common protein allergens (chicken, fish, egg, yeast), so it would not be a good choice for dogs with known sensitivities to any of these ingredients.
- Because the formula is relatively rich in fat and overall calories, it may be too heavy for some dogs with a history of pancreatitis or those who do better on lower-fat diets.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
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02
Brown Rice
Brown rice is a whole-grain carbohydrate and fiber ingredient commonly used in dog and cat foods to provide digestible energy, dietary fiber, and modest amounts of B‑vitamins and minerals; it typically offers more nutrients and fiber than white rice. It’s generally well tolerated and can help with sensitive stomachs, but because it is high in carbohydrates (not a primary protein source) and can contain trace inorganic arsenic depending on sourcing, it should be included in balanced formulations and monitored in overweight or diabetic pets.
03
Chicken Fat
Chicken fat is used in dog and cat foods as a concentrated energy and flavor source that supplies essential fatty acids (notably linoleic acid) and aids absorption of fat‑soluble vitamins, improving palatability and supporting skin and coat health. Because it is calorie‑dense, diets must account for added fat to prevent weight gain, and quality (proper rendering and antioxidant protection to prevent rancidity) is important; although fats are less commonly allergenic than proteins, pets with poultry sensitivities may still react in some cases.
04
Mixed Tocopherol
Mixed tocopherols are a blend of natural vitamin E compounds (alpha, beta, gamma and delta tocopherols) used in pet foods primarily as a natural antioxidant and preservative to protect fats and fat‑soluble nutrients and extend shelf life. They also supply dietary vitamin E—an essential antioxidant for immune function, skin and coat health and cellular integrity in dogs and cats—and are generally safe at typical use levels, though they are not a substitute for a complete vitamin formulation and may be less effective in animals with fat‑absorption disorders.
05
Beet Pulp
Beet pulp is a moderately fermentable fiber ingredient derived from sugar beet processing that is commonly added to dog and some cat foods to provide soluble and insoluble fiber for healthy digestion and firmer stool. It supports beneficial gut bacteria and satiety by producing short-chain fatty acids, but it is not a significant source of protein or vitamins and quality can vary, so pets with specific dietary sensitivities or strict low‑carbohydrate needs should have its use discussed with a veterinarian.
Nutritional Breakdown
How to read As Fed versus Dry Matter
As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.What is calorie density
How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.Not sure how much of this to feed?
The right daily portion depends on your dog's weight, age, and activity level. Create a free account, add your dog, and get their daily calories and portion sizes.
Product Details & Brand
Product Specs
AAFCO Nutritional Adequacy
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional
adequacy standards US pet foods are measured against.
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.Brand
Bully Max is a premium high-protein dog food and supplement brand known for its performance-focused formulations that support muscle gain, stamina, and healthy weight maintenance. The brand targets owners of high-energy, active, or working dogs, as well as Bully-type breeds seeking optimal condition.
Manufacturer
All Bully Max products are manufactured under FDA and AAFCO regulations, using GMP (Good Manufacturing Practice) certified facilities within the United States. The company emphasizes third-party testing for quality, safety, and nutritional accuracy.
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
No recall is listed for Bully Max 30/20 High Protein Chicken Dry Dog Food.
Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026
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Frequently Asked Questions
Has Bully Max ever been recalled?
We have no recalls on record for Bully Max. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
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