Pro Series 31/25 High Calorie Dry Dog Food
Verified Aug 30, 2026
A very calorie-dense dry food for puppies and adult dogs that need lots of energy in a smaller volume of food. It uses chicken meal, chicken fat, egg product, and white fish meal as concentrated animal protein and fat sources, with added omega fatty acids and probiotics. This type of formula is generally suited for hard-working, very active, or hard-to-keep-weight-on dogs, as well as appropriate use in growth and reproduction when guided by your veterinarian.
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Strong Choice
Nutritionally, this is a high-protein, very high-fat, and extremely calorie-dense dry food designed for dogs that burn a lot of energy or need to gain or maintain weight on smaller portions. The 31% protein and 25% fat, along with 600 calories per cup, make it much richer than standard kibbles, and it includes probiotics and omega fatty acids. It’s complete and balanced by AAFCO formulation, so it can be used as a sole diet for appropriate dogs, but it’s not an ideal choice for every pet, especially those prone to weight gain or who do better on more moderate fat levels.
Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.
The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.
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At a Glance
Where these benefits come from
Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.KibbleLab Review
Strengths
- High protein (31%) from concentrated animal sources like chicken meal, egg product, and white fish meal supports good muscle maintenance and growth.
- Very high fat (25%) and about 600 calories per cup are beneficial for highly active, working, or underweight dogs that need a lot of energy in a smaller amount of food.
- Includes omega-6 and omega-3 fatty acids, which help support skin, coat, and overall health.
- Contains multiple probiotic fermentation products, which can support a healthy digestive microbiome in many dogs, and uses beet pulp and flaxseed as useful fiber sources.
Considerations
- The calorie density is much higher than typical kibble, so using standard feeding amounts from other brands could easily lead to overfeeding and weight gain; portions need to be carefully measured.
- Chicken and fish are key protein sources, which is important to know if your dog has known allergies to these ingredients.
- The 25% fat level is quite rich and may not suit dogs with a history of pancreatitis, sensitive stomachs, or those who do better on lower-fat diets.
- Formulated to meet AAFCO standards rather than tested in full feeding trials, so actual long-term digestibility and performance rely more on formulation expertise than trial data.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
View ingredient
02
Chicken Fat
Chicken fat is used in dog and cat foods as a concentrated energy and flavor source that supplies essential fatty acids (notably linoleic acid) and aids absorption of fat‑soluble vitamins, improving palatability and supporting skin and coat health. Because it is calorie‑dense, diets must account for added fat to prevent weight gain, and quality (proper rendering and antioxidant protection to prevent rancidity) is important; although fats are less commonly allergenic than proteins, pets with poultry sensitivities may still react in some cases.
03
Mixed Tocopherol
Mixed tocopherols are a blend of natural vitamin E compounds (alpha, beta, gamma and delta tocopherols) used in pet foods primarily as a natural antioxidant and preservative to protect fats and fat‑soluble nutrients and extend shelf life. They also supply dietary vitamin E—an essential antioxidant for immune function, skin and coat health and cellular integrity in dogs and cats—and are generally safe at typical use levels, though they are not a substitute for a complete vitamin formulation and may be less effective in animals with fat‑absorption disorders.
04
Rice Flour
Rice flour is a finely milled carbohydrate ingredient commonly used in pet foods as a digestible energy source and as a binder or thickener in kibble, treats, and wet food formulations. It is generally well tolerated by dogs and cats and low in fat, but offers limited protein and essential amino acids (so it should complement animal protein sources), can increase dietary glycemic load which may be relevant for diabetic or weight‑management pets, and may carry low levels of inorganic arsenic depending on sourcing and processing.
05
Egg Product
Egg product is used in pet foods as a high-quality, highly digestible animal protein and palatability enhancer, providing complete essential amino acids, fats, vitamins (such as A, D and B12), minerals and choline, and it often serves as a binder or emulsifier when included as whole, dried or concentrated egg. It supplies bioavailable nutrients for dogs and cats but can be a food allergen for some individuals, may be higher in fat depending on yolk content, and should be properly processed (pasteurized or cooked) to reduce microbial risk.
Nutritional Breakdown
How to read As Fed versus Dry Matter
As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.What is calorie density
How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.Not sure how much of this to feed?
The right daily portion depends on your dog's weight, age, and activity level. Create a free account, add your dog, and get their daily calories and portion sizes.
Product Details & Brand
Product Specs
AAFCO Nutritional Adequacy
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional
adequacy standards US pet foods are measured against.
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.Brand
Bully Max is a premium high-protein dog food and supplement brand known for its performance-focused formulations that support muscle gain, stamina, and healthy weight maintenance. The brand targets owners of high-energy, active, or working dogs, as well as Bully-type breeds seeking optimal condition.
Manufacturer
All Bully Max products are manufactured under FDA and AAFCO regulations, using GMP (Good Manufacturing Practice) certified facilities within the United States. The company emphasizes third-party testing for quality, safety, and nutritional accuracy.
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
No recall is listed for Bully Max Pro Series 31/25 High Calorie Dry Dog Food.
Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026
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Frequently Asked Questions
Has Bully Max ever been recalled?
We have no recalls on record for Bully Max. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
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