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Lovingly Simple Lamb & Sweet Potato Dry Dog Food
I and Love and You

Lovingly Simple Lamb & Sweet Potato Dry Dog Food

Verified Aug 22, 2026

Dog · Dry Adult All Breed Sizes

This is a grain-free, limited-ingredient dry dog food centered around lamb and lamb meal as the main protein sources, with sweet potatoes and legumes providing carbohydrates and fiber. It’s formulated for all life stages, including large-breed puppies, and includes added omega-3 and omega-6 fatty acids plus probiotics to support skin, coat, and digestive health. The absence of poultry and beef can make it a useful option for dogs that don’t tolerate those proteins well.

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Over-the-counter AAFCO No recalls

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Official product page
KibbleLab Score
8.2 out of 10

Strong Choice

Nutritionally, this is a well-balanced, higher-protein dry food that should suit many dogs, including large-breed puppies, as it is formulated for all life stages. Lamb and lamb meal provide the main animal protein, and the recipe includes added taurine, probiotics, and a nice omega-3 and omega-6 profile. It does rely heavily on legumes and pea protein, so it’s best used with some caution in breeds where diet-associated heart disease has been a concern.

Nutritional profile 9.6
Ingredient composition 8.0
Adequacy substantiation 7.0
Health considerations 8.0

Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

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At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Probiotic Support Skin Coat Health Allergy Support Sensitive Stomach High Energy
Diet & Compliance
Limited Ingredient
Suitable For
Adult All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Lamb and lamb meal provide concentrated animal protein, supporting a solid 30% protein level for growing and adult dogs.
  • Formulated to meet AAFCO standards for all life stages, including large-breed growth, so it can be used from puppy through adult.
  • Includes added taurine and probiotics, which can support heart health and digestive balance in many dogs.
  • Provides omega-3 and omega-6 fatty acids from salmon meal, flaxseed, and plant oils to help support skin and coat health.

Considerations

  • Contains lamb and salmon, which are common animal-protein allergens, so it is not suitable for dogs allergic to these proteins.
  • Legumes and pea protein are major ingredients, which some owners may want to limit in breeds at higher risk for diet-associated heart issues.
  • Fat is on the moderate side at 13%, which may be a bit low for very high-energy or working dogs that need more calories from fat.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Lamb, Lamb Meal, Dried Chickpeas, Dried Sweet Potatoes, Dried Peas, Dried Lentils, Pea Protein, Salmon Meal, Canola Oil (Preserved With Mixed Tocopherols), Flaxseeds, Natural Flavor, Sunflower Oil, Dried Tomato Pomace, Salt, Choline Chloride, Potassium Chloride, Taurine, Monosodium Phosphate, Citric Acid (Preservative), Mixed Tocopherols (Preservative), L Threonine, Vitamin E Supplement, Ferrous Sulfate, Iron Amino Acid Chelate, Zinc Amino Acid Chelate, Zinc Oxide, Dried Chicory Root, Vitamin E Supplement, Copper Sulfate, Sodium Selenite, Niacin Supplement, D Calcium Pantothenate, Copper Amino Acid Chelate, Manganese Amino Acid Chelate, Dried Bacillus Coagulans Fermentation Product, Riboflavin Supplement, Vitamin A Supplement, Manganous Oxide, Thiamine Mononitrate, Vitamin D3 Supplement, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Calcium Iodate, Folic Acid, Rosemary Extract.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Lamb
Lamb is commonly used in dog and cat foods as a high-quality animal protein that supplies essential amino acids, iron and B vitamins and is often chosen for its palatability or as a “novel” protein in elimination diets. It can be higher in fat and calories than some other meats and may still cause allergic reactions in sensitive animals, so owners of overweight pets or those with food sensitivities should consult a veterinarian and use proper handling/cooking practices if feeding raw or homemade lamb.
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02
Lamb
Lamb is commonly used in dog and cat foods as a high-quality animal protein that supplies essential amino acids, iron and B vitamins and is often chosen for its palatability or as a “novel” protein in elimination diets. It can be higher in fat and calories than some other meats and may still cause allergic reactions in sensitive animals, so owners of overweight pets or those with food sensitivities should consult a veterinarian and use proper handling/cooking practices if feeding raw or homemade lamb.
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03
Chickpea
Chickpeas are a legume commonly used in pet foods as a plant-based protein, source of digestible carbohydrates, and supply of soluble and insoluble fiber that helps with stool quality and satiety. They can be a useful ingredient for dogs but are not a complete protein for obligate carnivores like cats and may cause gas or digestive upset if underprocessed; additionally, high inclusion of legumes in some grain‑free diets has been discussed as a potential factor in canine dilated cardiomyopathy so diets should be balanced and any concerns discussed with your veterinarian.
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04
Sweet Potato
Sweet potato is used in pet foods as a digestible carbohydrate and source of soluble fiber, vitamins (notably beta‑carotene), minerals and antioxidants, often helping with stool quality and serving as a binder or energy ingredient. It is generally well tolerated by dogs and can support gut health, but because cats poorly convert beta‑carotene to vitamin A and require preformed vitamin A from animal sources, sweet potato is not a substitute for meat-based nutrients; its relatively high carbohydrate content also means portion control is advised for overweight or diabetic pets and it should be cooked for best digestibility.
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05
Pea
Pea is a plant-based ingredient used in pet foods as a source of protein, soluble and insoluble fiber, and micronutrients (often included as whole peas, pea flour, or pea protein concentrate) to boost protein content and improve texture. While peas can provide digestible carbohydrates, fiber, and some plant protein useful especially for dogs, they are not a complete protein for obligate carnivores like cats and — when overused, particularly in concentrated forms or as a major component of grain‑free diets — have been scrutinized for a possible association with canine dilated cardiomyopathy and can contribute to nutrient imbalances or excess calories, so balanced formulation and compliance with AAFCO nutritional profiles are important.
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Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
30.00%
Low High
Crude Fat (min)
13.00%
Low High
Crude Fiber (max)
5.00%
Low High
Moisture (max)
10.00%
Low High
3414
kcal / Kg
331
kcal / Cup
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Kibble
Food type Dry

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages All Life Stages, Large Breed Growth (70+ lbs)
Substantiation Formulation
I and Love and You Naked Essentials Lovingly Simple(TM) with Lamb + Sweet Potato Dog Food is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages, including growth of large size dogs (70 lbs. or more as an adult).

Brand

I and Love and You offers holistic, grain-free, and natural pet foods and treats aimed at health-conscious pet owners. The brand focuses on complete and balanced nutrition using high-quality proteins and no artificial preservatives, colors, or fillers.

Price tier $$$$

Manufacturer

Company name I and Love and You
Founded 2012
Headquarters Boulder, Colorado, USA
Manufacturing type Co Packer
Manufacturing country United States
Manufacturing region Colorado
Manufacturing oversight

I and Love and You partners with co-manufacturers in the United States and sometimes in Canada to produce their pet foods under strict quality control standards. Their foods are made in facilities that meet FDA and AAFCO nutritional requirements and maintain quality and safety certifications.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for I and Love and You Lovingly Simple Lamb & Sweet Potato Dry Dog Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
GREAT BOWL.
8.2 /10 Grade A
Lovingly Simple Lamb & Sweet Potato Dry Dog Food
I and Love and You · kibblelab.com

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Frequently Asked Questions

Has I and Love and You ever been recalled?

We have no recalls on record for I and Love and You. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.