Professional 30/20 Formula Dry Dog Food
Verified Aug 18, 2026
This is a high-protein, high-fat dry food designed for active and working dogs, using chicken by-product meal as the main animal protein source. It includes rice and corn meal for energy, added omega fatty acids from chicken fat and flaxseed for skin and coat support, and joint-support ingredients like glucosamine and chondroitin. The formula is complete and balanced for all life stages, so it can be used as a sole diet for most healthy dogs when fed appropriately.
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Strong Choice
Nutritionally, this is a robust 30/20 (30% protein, 20% fat) kibble that suits working dogs, canine athletes, or very active pets who burn a lot of calories. The use of chicken by-product meal provides concentrated animal protein, and the added omega fatty acids and joint-support ingredients are useful extras for hard-working or large-breed dogs. It’s a solid, traditional grain-inclusive formula, but it may be richer than needed for many average, less-active pets and won’t suit dogs with chicken or egg allergies.
Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.
The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.
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At a Glance
Where these benefits come from
Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.KibbleLab Review
Strengths
- High protein (30%) and fat (20%) levels, appropriate for very active or working dogs that need extra calories and endurance support.
- Chicken by-product meal as the primary ingredient offers a concentrated, nutrient-dense animal protein source.
- Grain-inclusive with rice and corn, which are well-established, digestible carbohydrate and energy sources for most dogs.
- Includes omega-6 and omega-3 fatty acids, flaxseed, and added glucosamine and chondroitin, which can support skin, coat, and joint health in active or large dogs.
Considerations
- Contains chicken by-product meal, chicken fat, and dried egg product, so it is not appropriate for dogs with chicken or egg allergies.
- The 30/20 nutrient profile is quite calorie-dense and may be too rich for many average or low-activity dogs, who could gain excess weight if portions aren’t carefully controlled.
- Formulated to be complete and balanced by AAFCO standards but not verified through feeding trials, so real-world digestibility and palatability haven’t been formally tested in that way.
- Includes corn gluten meal and beet pulp; both are nutritionally useful, but a small number of dogs with very sensitive digestion may not do as well on these fiber and plant-protein sources.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Chicken By-Product
Chicken by-product is a common protein ingredient in pet foods made from edible parts of the bird not typically consumed by people—such as organs (liver, heart), necks and other tissues—and is used to add protein, flavor and nutrient density. It can provide concentrated protein, essential amino acids, B vitamins and minerals (and may contribute taurine when organ meats are included), but composition and quality vary by source, so pet parents concerned about sourcing, higher ash/fat content or chicken allergies should check the manufacturer’s labeling and quality standards.
02
Rice
Rice is a common carbohydrate source and binder in dog and cat foods, supplying readily digestible energy and often used in formulations for sensitive stomachs or hypoallergenic diets. White rice is gentle and easy to digest while brown rice provides more fiber and micronutrients, but rice is low in essential amino acids, has a relatively high glycemic index, and can accumulate trace arsenic, so it should not be relied on as a primary protein and portions should be considered for diabetic or weight‑management pets.
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03
Corn
Corn is commonly used in dog and cat foods as a digestible source of carbohydrates and calories, and it also provides some plant protein, fiber, B vitamins and minerals while helping with kibble structure and palatability. While generally safe and economical, corn is relatively high in starch and has an incomplete amino acid profile for obligate carnivores (cats), can be a source of mycotoxin contamination if poorly stored, and although true corn allergies are uncommon, some pets may be sensitive, so quality and proper formulation with animal proteins are important.
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04
Chicken Fat
Chicken fat is used in dog and cat foods as a concentrated energy and flavor source that supplies essential fatty acids (notably linoleic acid) and aids absorption of fat‑soluble vitamins, improving palatability and supporting skin and coat health. Because it is calorie‑dense, diets must account for added fat to prevent weight gain, and quality (proper rendering and antioxidant protection to prevent rancidity) is important; although fats are less commonly allergenic than proteins, pets with poultry sensitivities may still react in some cases.
05
Mixed Tocopherol
Mixed tocopherols are a blend of natural vitamin E compounds (alpha, beta, gamma and delta tocopherols) used in pet foods primarily as a natural antioxidant and preservative to protect fats and fat‑soluble nutrients and extend shelf life. They also supply dietary vitamin E—an essential antioxidant for immune function, skin and coat health and cellular integrity in dogs and cats—and are generally safe at typical use levels, though they are not a substitute for a complete vitamin formulation and may be less effective in animals with fat‑absorption disorders.
Nutritional Breakdown
How to read As Fed versus Dry Matter
As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.What is calorie density
How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.Not sure how much of this to feed?
The right daily portion depends on your dog's weight, age, and activity level. Create a free account, add your dog, and get their daily calories and portion sizes.
Product Details & Brand
Product Specs
AAFCO Nutritional Adequacy
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional
adequacy standards US pet foods are measured against.
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.Brand
Sportsman's Pride is a high-performance dog food brand targeting hunters, sporting, and active dogs. It emphasizes high-protein, meat-first formulations designed for working and athletic dogs.
Manufacturer
Manufacturing is conducted in the United States under FDA and USDA oversight. Facilities are SQF- and HACCP-certified to ensure compliance with national food safety standards.
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
No recall is listed for Sportsman's Pride Professional 30/20 Formula Dry Dog Food.
Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026
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Frequently Asked Questions
Has Sportsman's Pride ever been recalled?
We have no recalls on record for Sportsman's Pride. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
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