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Heartland Choice Dry Dog Food
Ultimates

Heartland Choice Dry Dog Food

Verified Aug 17, 2026

Dog · Dry Adult All Breed Sizes

This is a grain-free dry food for adult dogs featuring chicken meal as the main protein source, paired with potatoes, peas, and chickpeas for carbohydrates. It includes added taurine to support heart function and a blend of omega-3 and omega-6 fatty acids to help maintain skin and coat health. Fruits, vegetables, and flaxseed contribute additional fiber and naturally occurring antioxidants for overall wellness in otherwise healthy adult dogs.

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Over-the-counter AAFCO No recalls

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KibbleLab Score
8.2 out of 10

Strong Choice

Overall this is a solid adult dry food that relies on chicken meal for protein and a mix of potatoes, peas, and chickpeas as its main carbohydrate sources. The protein and fat levels are appropriate for many moderately active adult dogs, and the added omega fatty acids and taurine are nice touches. Because it is a grain-free, legume-heavy formula, it is best used thoughtfully, especially in breeds with higher risk for heart disease.

Nutritional profile 9.6
Ingredient composition 8.0
Adequacy substantiation 7.0
Health considerations 8.0

Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

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At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Antioxidant Support Heart Care Skin Coat Health
Suitable For
Adult All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Chicken meal as the first ingredient provides a concentrated, high-quality animal protein source.
  • Protein and fat levels are in a good range for most healthy adult dogs with moderate activity.
  • Includes omega-3 and omega-6 sources, which can support skin and coat health.
  • Added taurine and antioxidant-rich fruits and vegetables provide extra nutritional support.

Considerations

  • This is a grain-free food that relies heavily on peas, potatoes, and chickpeas, which have been linked to diet-associated DCM in some dogs.
  • Contains chicken, which is a common food allergen, so it may not suit dogs with chicken sensitivities.
  • Formulated to AAFCO standards by nutrient profile rather than being tested in feeding trials.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Chicken Meal, Potatoes, Peas, Chicken Fat (Preserved with Mixed Tocopherols), Chickpeas, Sweet Potato, Flaxseed, Pea Fiber, Apples, Blueberries, Carrots, Cranberries, Spinach, Natural Flavor, Salt, Potassium Chloride, Choline Chloride, DL-Methionine, Taurine, VITAMINS [Vitamin E Supplement, Niacin, Calcium pantothenate, Vitamin A Supplement, Riboflavin Supplement, Thiamine Mononitrate, Pyridoxine Hydrochloride, Biotin, Vitamin B12 Supplement, Vitamin D3 Supplement, Folic Acid], MINERALS [Calcium Iodate, Copper Proteinate, Copper Sulfate, Ferrous Sulfate, Manganese Proteinate, Manganese Sulfate, Sodium Selenite, Zinc Proteinate, Zinc Sulfate], Rosemary Extract.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
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02
Potato
Potato is commonly used in pet foods as a digestible carbohydrate source and functional binder, supplying starch, fiber, and modest amounts of vitamins (B6, C) and potassium—often included as cooked or dehydrated flakes, starch, or protein concentrates. While it provides energy and helps formulate grain‑free recipes, potatoes are not a primary protein for dogs or cats (and are not nutritionally required for obligate‑carnivore cats), can contribute to excess calories or affect blood glucose in diabetic animals, and must be cooked and free of green skins or sprouts to avoid solanine toxicity; allergies are uncommon but possible.
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03
Pea
Pea is a plant-based ingredient used in pet foods as a source of protein, soluble and insoluble fiber, and micronutrients (often included as whole peas, pea flour, or pea protein concentrate) to boost protein content and improve texture. While peas can provide digestible carbohydrates, fiber, and some plant protein useful especially for dogs, they are not a complete protein for obligate carnivores like cats and — when overused, particularly in concentrated forms or as a major component of grain‑free diets — have been scrutinized for a possible association with canine dilated cardiomyopathy and can contribute to nutrient imbalances or excess calories, so balanced formulation and compliance with AAFCO nutritional profiles are important.
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04
Chicken Fat
Chicken fat is used in dog and cat foods as a concentrated energy and flavor source that supplies essential fatty acids (notably linoleic acid) and aids absorption of fat‑soluble vitamins, improving palatability and supporting skin and coat health. Because it is calorie‑dense, diets must account for added fat to prevent weight gain, and quality (proper rendering and antioxidant protection to prevent rancidity) is important; although fats are less commonly allergenic than proteins, pets with poultry sensitivities may still react in some cases.
05
Mixed Tocopherol
Mixed tocopherols are a blend of natural vitamin E compounds (alpha, beta, gamma and delta tocopherols) used in pet foods primarily as a natural antioxidant and preservative to protect fats and fat‑soluble nutrients and extend shelf life. They also supply dietary vitamin E—an essential antioxidant for immune function, skin and coat health and cellular integrity in dogs and cats—and are generally safe at typical use levels, though they are not a substitute for a complete vitamin formulation and may be less effective in animals with fat‑absorption disorders.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
24.00%
Low High
Crude Fat (min)
14.00%
Low High
Crude Fiber (max)
5.00%
Low High
Moisture (max)
10.00%
Low High
3600
kcal / Kg
363
kcal / Cup
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Kibble
Food type Dry

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages Adult Maintenance
Substantiation Formulation
Ultimates Heartland Choice is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for adult maintenance.

Brand

Ultimates is Sunshine Mills' grain-free and holistic-inspired brand featuring meat-first recipes tailored for pet owners seeking higher-quality alternatives without premium pricing.

Price tier $$$$

Manufacturer

Company name Sunshine Mills, Inc.
Founded 1947
Headquarters Red Bay, Alabama, USA
Manufacturing type In House
Manufacturing country United States
Manufacturing region Alabama
Manufacturing oversight

Manufacturing is conducted in the United States under FDA and USDA oversight. Facilities are SQF- and HACCP-certified to ensure compliance with national food safety standards.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Ultimates Heartland Choice Dry Dog Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
GREAT BOWL.
8.2 /10 Grade A
Heartland Choice Dry Dog Food
Ultimates · kibblelab.com

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Frequently Asked Questions

Has Ultimates ever been recalled?

We have no recalls on record for Ultimates. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.