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Freeze-Dried Raw Beef Dog Food Topper
Bully Max

Freeze-Dried Raw Beef Dog Food Topper

Verified Aug 28, 2026

Dog · Topper Puppy Adult All Breed Sizes

This is a high-protein, freeze-dried raw beef topper that can also be used as a complete meal for dogs. It features beef and beef liver as primary protein sources, with peas, apple, sweet potato, and seeds contributing extra nutrients and fiber. The formula is designed for puppies and adults, including pregnant and nursing dogs, and can be fed dry or rehydrated to boost the nutrition and palatability of your dog’s regular food.

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Over-the-counter No recalls

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Official product page
KibbleLab Score
8.0 out of 10

Strong Choice

Nutritionally, this is a strong, meat-forward freeze-dried option that can work either as a topper or a complete meal for many healthy puppies and adult dogs. Beef and beef liver provide good-quality protein, and the added fruits, vegetables, and seeds bring in additional vitamins, minerals, and fatty acids. It does rely on beef and dairy (whey), so it’s not ideal for dogs with those specific food allergies, and dogs with heart disease risk may be better on a diet that isn’t legume-heavy.

Calorie and portion clarity 6.0
Ingredient composition 8.0
Health considerations 10.0

Computed from 3 of 3 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


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Nutritional Perspective

KibbleLab Review

Strengths

  • Beef and beef liver as the main ingredients provide highly digestible animal protein and essential amino acids.
  • Contains a variety of nutrient-dense plant ingredients (peas, apple, sweet potato, sunflower seeds, chia) that add fiber, vitamins, minerals, and omega fatty acids.
  • Freeze-dried processing helps preserve nutrients compared with high-heat extrusion used in typical kibble.
  • Formulated for both puppies and adults, including pregnant and nursing dogs, offering flexibility for multi-dog households.

Considerations

  • Beef is a common food allergen in dogs, so this may not suit dogs with known beef sensitivities.
  • Includes dried whey (a dairy ingredient), which can be an issue for dogs with dairy allergies or lactose intolerance.
  • Green peas appear high in the ingredient list; for dogs of breeds at higher risk of heart disease, you may want to discuss legume-heavy diets with your veterinarian.
  • As a calorie-dense freeze-dried product (273 kcal per cup), careful portion control is important to avoid unwanted weight gain, especially if used as a full meal.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Beef, Beef Liver, Dried Whey, Green Peas, Apple, Sweet Potato, Sunflower Seeds, Chia Seed, Monocalcium Phosphate, Calcium Carbonate, Potassium Chloride, Salt, Organic Kelp, Tocopherols (preservative), Zinc Proteinate, Iron Proteinate, Taurine, Vitamin E Supplement, Copper Proteinate, Manganese Proteinate, d-Calcium Pantothenate, Niacin Supplement, Riboflavin Supplement, Thiamine Mononitrate, Pyridoxine Hydrochloride, Folic Acid, Vitamin D3 Supplement, Vitamin B12 Supplement.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Beef
Beef is commonly used in dog and cat foods as a primary animal protein and palatability enhancer, supplying high-quality essential amino acids, B vitamins, iron, and zinc that support muscle maintenance and overall health. Owners should note beef can be calorie- and fat-dense and is a relatively common allergen, and raw or improperly handled beef carries microbial risks, so formulation, fat content, and sourcing/processing are important considerations.
View ingredient
02
Beef Liver
Beef liver is an organ meat commonly used in dog and cat foods and treats as a highly palatable, protein-rich, nutrient-dense ingredient that provides concentrated, bioavailable vitamins (especially vitamin A and B12), heme iron, copper, and essential amino acids. While it supports blood health and overall nutrition, beef liver should be fed in moderation because excess vitamin A can cause toxicity, its richness may upset sensitive stomachs or contribute to pancreatitis in predisposed pets, and proper sourcing/processing is important to minimize contaminant or bacterial risks.
03
Whey
Whey is a dairy-derived protein and flavoring commonly used in pet foods and treats as a highly digestible, high-quality protein source rich in essential amino acids (including branched-chain amino acids) and some minerals and B vitamins. It can support muscle maintenance and improve palatability for dogs and cats, but may cause gastrointestinal upset in lactose-intolerant animals and should be avoided in pets with milk allergies or used cautiously to prevent excess calories or mineral imbalance.
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04
Green Pea
Green peas are used in pet foods as a plant-based source of protein, starch and both soluble and insoluble fiber, often serving as a carbohydrate ingredient and binder that adds energy, texture and satiety. They supply fermentable fiber and modest vitamins and minerals that can support gut health, but their protein is less bioavailable than animal sources (important for obligate-carnivore cats), may contribute excess carbohydrate if overused, and high pea-heavy or grain-free formulations have been scrutinized—though not definitively proven—as a potential factor in canine dilated cardiomyopathy, so peas are best included in moderated, properly balanced and processed complete diets.
05
Apple
Apple is used in pet foods as a fruit ingredient that supplies soluble fiber (pectin), natural flavor, moisture, and small amounts of vitamins and antioxidants. It can support digestion and add low‑calorie sweetness, but seeds and cores should be avoided because of cyanogenic compounds, apples are relatively high in natural sugars so should be used in moderation (and washed to remove pesticides), and cats—being obligate carnivores—gain less nutritional benefit than dogs.
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Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
32.00%
Low High
Crude Fat (min)
12.00%
Low High
Crude Fiber (max)
6.00%
Low High
Moisture (max)
7.50%
Low High
3895
kcal / Kg
273
kcal / Cup
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage Puppy
Lifestage Adult
Breed size All Breed Sizes
Texture Freeze Dried
Processing method Freeze Dried
Food type Topper

Brand

Bully Max is a premium high-protein dog food and supplement brand known for its performance-focused formulations that support muscle gain, stamina, and healthy weight maintenance. The brand targets owners of high-energy, active, or working dogs, as well as Bully-type breeds seeking optimal condition.

Price tier $$$$

Manufacturer

Company name Bully Max LLC
Founded 2008
Headquarters Pittsburgh, Pennsylvania, USA
Manufacturing type Co Packer
Manufacturing country United States
Manufacturing region Pennsylvania
Manufacturing oversight

All Bully Max products are manufactured under FDA and AAFCO regulations, using GMP (Good Manufacturing Practice) certified facilities within the United States. The company emphasizes third-party testing for quality, safety, and nutritional accuracy.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Bully Max Freeze-Dried Raw Beef Dog Food Topper.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
GREAT BOWL.
8.0 /10 Grade A
Freeze-Dried Raw Beef Dog Food Topper
Bully Max · kibblelab.com

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Frequently Asked Questions

Has Bully Max ever been recalled?

We have no recalls on record for Bully Max. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.