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Venison Chia Jerky Treat
Crumps' Naturals

Venison Chia Jerky Treat

Verified Aug 26, 2026

Dog · Treat All Breed Sizes

A dehydrated venison jerky treat for dogs that uses venison as the main animal protein, with sweet potato and chickpea flour as additional plant ingredients. Chia seeds and rosemary extract add natural sources of omega-3s and antioxidants. This is designed as a high-value snack or training reward rather than a complete diet.

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Over-the-counter No recalls

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Official product page
KibbleLab Score
9.3 out of 10

Top Pick

This is a high-quality, meat-forward jerky treat that should work well for many dogs as an occasional reward, especially if you’re looking for an alternative protein to the usual chicken or beef. Venison as the primary animal ingredient, paired with chia seeds and rosemary extract, gives a nice balance of protein and naturally occurring omega-3s and antioxidants. The calorie content is fairly dense per piece, so it’s best used in moderation and adjusted for in your dog’s daily calorie intake.

Calorie and portion clarity 10.0
Ingredient composition 8.0
Health considerations 10.0

Computed from 3 of 3 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Allergy Support Antioxidant Support Skin Coat Health
Suitable For
All Breed Sizes
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We'll check every ingredient against your pet's sensitivities and avoidance list.

Nutritional Perspective

KibbleLab Review

Strengths

  • Venison as the primary animal ingredient provides a distinct, high-quality protein source that may suit dogs who don’t do well on more common proteins like chicken or beef.
  • Relatively simple ingredient list with recognizable items such as venison, sweet potato, chickpea flour, and chia seeds, and no artificial colors, flavors, or preservatives.
  • Chia seeds and rosemary extract contribute natural omega-3 fatty acids and antioxidants, which can support skin, coat, and overall wellness.
  • Clear calorie information per treat (about 30 kcal each) makes it easier to factor into your dog’s daily calorie allowance.

Considerations

  • This is a treat, not a complete and balanced food, so it should make up only a small portion of your dog’s daily calories and not replace regular meals.
  • At roughly 30 calories per treat, larger amounts can add up quickly, especially for small or less active dogs, so portions need to be controlled to avoid unwanted weight gain.
  • Contains chickpea flour, which is fine in a treat but may not be ideal in large amounts for some dogs if they are already on a legume-heavy main diet.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Venison, Sweet potato, Chickpea flour, Vegetable glycerin, Chia seeds, Guar gum, Rosemary extract

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Venison
Venison is used in pet food primarily as a high-quality, novel animal protein source that is lean and rich in essential amino acids, iron and B vitamins, making it suitable for both dogs and cats and commonly included in limited-ingredient or hypoallergenic formulas. It can benefit pets with sensitivities to common proteins like beef or chicken and offer a lower-fat alternative, but owners should note that it may be too lean for growing animals, still can cause allergies in some pets, and raw or poorly sourced venison may carry parasites or contaminants (risks that are minimized in properly processed commercial diets).
View ingredient
02
Sweet Potato
Sweet potato is used in pet foods as a digestible carbohydrate and source of soluble fiber, vitamins (notably beta‑carotene), minerals and antioxidants, often helping with stool quality and serving as a binder or energy ingredient. It is generally well tolerated by dogs and can support gut health, but because cats poorly convert beta‑carotene to vitamin A and require preformed vitamin A from animal sources, sweet potato is not a substitute for meat-based nutrients; its relatively high carbohydrate content also means portion control is advised for overweight or diabetic pets and it should be cooked for best digestibility.
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03
Chickpea Flour
Chickpea flour is a ground pulse used in pet foods as a plant‑based source of protein, digestible carbohydrates and both soluble and insoluble fiber, along with micronutrients such as folate and iron, and is often included in grain‑free or wheat‑free formulations. It can provide beneficial fiber and moderate protein for dogs but is less appropriate as a primary protein for obligate‑carnivore cats; pulses can cause digestive sensitivity in some pets, contain antinutrients that are reduced by processing, and high levels of legume ingredients have been investigated for a possible association with canine dilated cardiomyopathy, so choose balanced, veterinarian‑approved diets for pets with special needs.
04
Vegetable Glycerin
Vegetable glycerin is a plant-derived humectant and sweet-tasting solvent commonly used in pet foods and treats to retain moisture, improve texture, dissolve flavorings or vitamins, and enhance palatability. It provides usable calories, is generally regarded as safe for dogs and cats in typical amounts, but excessive intake can cause digestive upset and may be a consideration for diabetic pets or those needing calorie-restricted diets.
05
Chia
Chia is used in pet foods as a plant‑based source of soluble and insoluble fiber, plant protein, antioxidants and omega‑3 fatty acids (primarily ALA), often included to support digestion and skin/coat condition. While chia’s fiber and mucilaginous properties can aid gut motility and hydration, dogs and especially cats convert ALA poorly to EPA/DHA so it should not replace marine sources of long‑chain omega‑3s; it is calorie‑dense and may cause gastrointestinal upset if introduced abruptly or fed in large amounts, so use in moderation.
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Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
14.00%
Low High
Crude Fat (min)
6.00%
Low High
Crude Fiber (max)
3.00%
Low High
Moisture (max)
18.00%
Low High
3156
kcal / Kg
30
kcal / Treat
Low
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Breed size All Breed Sizes
Texture Whole Pieces
Processing method Dehydrated
Food type Treat

Brand

The flagship brand offering a range of natural, limited-ingredient dog and cat treats made from North American-sourced ingredients. Marketed as healthy and simple alternatives free from additives and preservatives.

Price tier $$$$

Manufacturer

Company name Crumps' Naturals Inc.
Founded 2006
Headquarters Mississauga, Ontario, Canada
Manufacturing type In House
Manufacturing country Canada
Manufacturing region Ontario
Manufacturing oversight

Crumps' Naturals manufactures all its treats in-house in their own facility in Ontario, maintaining strict quality control and ensuring the use of North American ingredients. They follow Good Manufacturing Practices (GMP) and are regulated under Canadian Food Inspection Agency (CFIA) oversight for pet food safety.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Crumps' Naturals Venison Chia Jerky Treat.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
TOP TIER.
9.3 /10 Grade A+
Venison Chia Jerky Treat
Crumps' Naturals · kibblelab.com

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Frequently Asked Questions

Has Crumps' Naturals ever been recalled?

We have no recalls on record for Crumps' Naturals. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.