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Grain Free Soft-Baked Naturals Beef & Sweet Potato Dog Treats
Hill's Natural

Grain Free Soft-Baked Naturals Beef & Sweet Potato Dog Treats

Verified Aug 24, 2026

Dog · Treat Adult All Breed Sizes

A soft-baked, grain-free dog treat made with peas, beef, potatoes, and sweet potatoes, designed as a supplemental snack for healthy adult dogs. It offers moderate protein and fat with a higher carbohydrate content, typical for treats, and uses mixed tocopherols (a form of vitamin E) for preservation instead of synthetic preservatives. This is best used as an occasional reward alongside a complete and balanced main diet.

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Over-the-counter Meets WSAVA criteria Pet Sustainability Coalition Accredited No recalls

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Official product page
KibbleLab Score
8.8 out of 10

Strong Choice

From a nutritional standpoint, these are fairly well-constructed treats for adult dogs, with named beef, chicken fat, and pork gelatin providing animal-sourced nutrients and a soft texture that many dogs enjoy. The recipe is grain-free and relies on peas and potatoes as the primary carbohydrates, which is fine in a treat used in small amounts. As with any treat, they’re intended to complement, not replace, a complete food, and the pea- and potato-heavy formula is best used in moderation, especially if your dog is already on a legume-rich, grain-free diet.

Ingredient composition 6.5
Health considerations 10.0
Manufacturer evidence (WSAVA criteria) +0.5

Computed from 2 of 3 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Diet & Compliance
Meets WSAVA criteria
Suitable For
Adult All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Uses named animal ingredients (beef, chicken fat, pork gelatin) to contribute protein, fat, and palatability rather than relying purely on plant sources.
  • Grain-free option for dogs that need to avoid corn, wheat, or soy, while still providing a soft, easy-to-chew texture.
  • Preserved with mixed tocopherols instead of synthetic preservatives, which some owners prefer, and contains added omega-6 and small amounts of omega-3 fatty acids.
  • Clear guidance that this product is for intermittent or supplemental feeding only, helping owners keep it in its proper place as a treat, not a main diet.

Considerations

  • Peas and potatoes are the first and third ingredients, making this a legume- and potato-heavy treat; if your dog already eats a grain-free, pulse-rich diet, it’s wise to keep total intake of these ingredients in check due to ongoing DCM research.
  • Beef and chicken fat may be problematic for dogs with known beef or chicken allergies or sensitivities.
  • Carbohydrates make up the majority of the treat on a dry-matter basis, so overfeeding could contribute unnecessary calories and weight gain if not carefully limited to small amounts.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Peas, Beef, Potatoes, Glycerin, Carrots, Sweet Potatoes, Cane Molasses, Chicken Fat, Pork Gelatin, Natural Flavors, Caramel color, Mixed Tocopherols for freshness.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Pea
Pea is a plant-based ingredient used in pet foods as a source of protein, soluble and insoluble fiber, and micronutrients (often included as whole peas, pea flour, or pea protein concentrate) to boost protein content and improve texture. While peas can provide digestible carbohydrates, fiber, and some plant protein useful especially for dogs, they are not a complete protein for obligate carnivores like cats and — when overused, particularly in concentrated forms or as a major component of grain‑free diets — have been scrutinized for a possible association with canine dilated cardiomyopathy and can contribute to nutrient imbalances or excess calories, so balanced formulation and compliance with AAFCO nutritional profiles are important.
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02
Beef
Beef is commonly used in dog and cat foods as a primary animal protein and palatability enhancer, supplying high-quality essential amino acids, B vitamins, iron, and zinc that support muscle maintenance and overall health. Owners should note beef can be calorie- and fat-dense and is a relatively common allergen, and raw or improperly handled beef carries microbial risks, so formulation, fat content, and sourcing/processing are important considerations.
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03
Potato
Potato is commonly used in pet foods as a digestible carbohydrate source and functional binder, supplying starch, fiber, and modest amounts of vitamins (B6, C) and potassium—often included as cooked or dehydrated flakes, starch, or protein concentrates. While it provides energy and helps formulate grain‑free recipes, potatoes are not a primary protein for dogs or cats (and are not nutritionally required for obligate‑carnivore cats), can contribute to excess calories or affect blood glucose in diabetic animals, and must be cooked and free of green skins or sprouts to avoid solanine toxicity; allergies are uncommon but possible.
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04
Glycerol
Glycerol (glycerin) is used in pet foods primarily as a humectant and sweetening agent to retain moisture, improve texture and palatability, and serve as a solvent or carrier in wet foods, treats, and liquid supplements. It provides a modest source of metabolizable energy for dogs and cats, but in large amounts can cause gastrointestinal upset and may affect blood glucose, so products intended for diabetic pets or sensitive animals should be used with caution.
05
Carrot
Carrot is used in pet foods as a vegetable ingredient providing fiber, moisture, texture and antioxidant nutrients such as beta‑carotene (a provitamin A), vitamin K, vitamin C and potassium, contributing to palatability and digestive bulk. Cooked carrots are more digestible and release more beta‑carotene, but cats cannot efficiently convert beta‑carotene to active vitamin A so carrots are more nutritionally useful for dogs than as a primary vitamin A source for cats; they should be fed in moderation due to natural sugars and should be offered in appropriately sized pieces to avoid choking.
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Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
Dry Matter Basis
Protein (typical)
14.30%
Low AAFCO min: 18% High
Fat (typical)
11.10%
Low AAFCO min: 5.5% High
Crude Fiber (typical)
2.00%
Low Typical: 3–5% High

Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Soft Chew
Processing method Baked
Food type Treat

Brand

Hill's Natural is Hill's Pet Nutrition's treats line, offering natural and grain-free dog treats such as jerky strips, soft savories, crunchy snacks, and baked biscuits made without artificial flavors or preservatives.

Price tier $$$
WSAVA Meets criteria

WSAVA publishes criteria for evaluating a manufacturer (qualified nutritionists, feeding trials, published research); it does not certify or endorse brands.

Manufacturer

Company name Hill's Pet Nutrition
Parent company Colgate-Palmolive Company
Founded 1907
Headquarters Topeka, Kansas, USA
Manufacturing type In House
Manufacturing country United States
Manufacturing region Kansas
Manufacturing oversight

Hill's Pet Nutrition maintains strict quality and safety standards in all of its manufacturing sites, with adherence to rigorous ingredient testing and safety validation procedures. Facilities follow current Good Manufacturing Practices (cGMPs) and are regularly audited for quality, safety, and consistency. All products meet or exceed AAFCO and FDA regulatory standards for pet food.

Pet Sustainability Coalition Accredited business seal
Pet Sustainability Coalition Accredited

PSC is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification. Hill's Pet Nutrition is a PSC Accredited business. View profile

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Hill's Natural Grain Free Soft-Baked Naturals Beef & Sweet Potato Dog Treats.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

Hill's Natural has 1 recall on record. View brand recalls

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KibbleLab food report
GREAT BOWL.
8.8 /10 Grade A
Grain Free Soft-Baked Naturals Beef & Sweet Potato Dog Treats
Hill's Natural · kibblelab.com

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Frequently Asked Questions

Has Hill's Natural ever been recalled?

Hill's Natural has 1 recall on record. The most recent was FDA Recall: Hill’s Pet Nutrition on May 21, 2019.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.