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Chicken Recipe Training Treat
Inception

Chicken Recipe Training Treat

Verified Jun 16, 2026

Dog · Treat All Breed Sizes

A small, crunchy chicken-based training treat for dogs, using chicken as the primary animal protein with oats, millet, and milo as supporting grains. The formula offers moderate protein and fat for a treat, with mixed tocopherols as a natural preservative. Its small, breakable pieces make it suitable for frequent rewarding during training without giving very large individual calories per piece.

Over-the-counter No recalls
Official product page
KibbleLab Score
7.6 out of 10

This is a straightforward, grain-inclusive chicken training treat with a short, simple ingredient list and chicken as the first ingredient. Nutrient levels are reasonable for a dry biscuit-style treat, and each piece is relatively low in calories, which is helpful for training. It should work well for most healthy dogs as an occasional or training reward, as long as they do not have chicken sensitivities.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Health Benefits
Digestive Health Skin Coat Health Immune Support Weight Management
Suitable For
All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Chicken as the first ingredient provides a clear, animal-based protein source.
  • Simple ingredient list with recognizable grains (oats, millet, milo) that contribute fiber and nutrients.
  • Uses mixed tocopherols as a preservative rather than artificial colors or flavorings listed.
  • Relatively low calories per treat (about 22 kcal), which is helpful for training where multiple rewards are given.

Considerations

  • Contains chicken, which is a common food allergen for some dogs, so it is not a good option for dogs with known chicken allergies or sensitivities.
  • Grain-based carbohydrates (oats, millet, milo) make up a meaningful portion of the formula, which may not suit dogs on grain-free or very low-carb treat plans.
  • At 15% minimum protein and 6% minimum fat, this is a moderate, not high-protein, treat, so it should be counted into the overall daily calorie allowance for dogs needing strict weight control.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Chicken, Oats, Millet, Milo, Natural Flavor, Mixed Tocopherols (Preservative)

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
02
Oat
Oats are commonly used in pet foods as a digestible carbohydrate and source of soluble fiber (beta‑glucans), plant protein, B vitamins and minerals, which can support healthy digestion and help moderate blood glucose and cholesterol. They are generally well tolerated by dogs and can be included sparingly for cats, but owners should avoid flavored or sweetened preparations (and ingredients like xylitol or raisins), be mindful of possible grain sensitivities or cross‑contamination with gluten, and prefer cooked oats for better digestibility and portion control due to caloric content.
03
Millet
Millet is a small, gluten-free cereal grain used in pet foods primarily as a carbohydrate and fiber source that also contributes modest amounts of protein, B vitamins and minerals such as magnesium and phosphorus. It is generally well tolerated by dogs and may be used in some cat recipes, but because cats are obligate carnivores and millet is relatively high in carbohydrates and contains phytic acid (an anti‑nutrient), it is usually cooked/processed for better digestibility and should be part of a formula that meets species‑specific protein and taurine needs; pets with specific grain sensitivities may still react, so consult your veterinarian if concerned.
04
Milo
Milo (grain sorghum) is used in pet foods as a carbohydrate-rich cereal grain that provides energy, some plant protein and dietary fiber, and is commonly included in dry kibbles and treats. It is gluten-free and can have a lower glycemic response than some other grains, but digestibility varies by variety and processing (tannins in some sorghums can reduce nutrient availability), so it may not be ideal for pets with specific grain sensitivities and should be properly sourced/processed to limit mycotoxin risk.
05
Natural Flavor
Natural flavor is used primarily as a palatability enhancer in pet foods to improve taste and aroma and is not intended to provide significant nutrients, typically coming from concentrated extracts of meat, poultry, plant, or fermentation sources. While it can increase acceptance in picky dogs and cats, manufacturers are not required to disclose specific sources so pets with known sensitivities or allergies may react, and presence of natural flavor should not be taken as a guarantee of overall product quality.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
15.00%
Low High
Crude Fat (min)
6.00%
Low High
Crude Fiber (max)
8.00%
Low High
Moisture (max)
10.00%
Low High
3750
kcal / Kg
22
kcal / Treat
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Breed size All Breed Sizes
Texture Whole Pieces
Food type Treat

Brand

Inception

Inception is a value-oriented premium pet food brand offering grain-friendly and grain-free recipes, focusing on complete and balanced nutrition made in the USA.

Visit Inception
Price tier $$$

Manufacturer

Company name Pets Global, Inc.
Founded 2010
Headquarters Valencia, California, USA
Manufacturing type Contract Manufacturer
Manufacturing country United States
Manufacturing region South Dakota
Manufacturing oversight

Pets Global partners with trusted U.S.-based manufacturers for its products, maintaining oversight of ingredient sourcing and recipe formulation to ensure food safety and nutritional quality standards. Its products are formulated to meet AAFCO nutrient profiles and follow U.S. FDA manufacturing guidelines.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

Inception Chicken Recipe Training Treat has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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7.6 /10 Grade B
Chicken Recipe Training Treat
Inception · kibblelab.com

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Frequently Asked Questions

Has Inception ever been recalled?

We have no recalls on record for Inception. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.