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Rewarding Life Chicken & Venison Soft & Chewy Treats
Wellness

Rewarding Life Chicken & Venison Soft & Chewy Treats

Verified Jun 9, 2026

Dog · Treat All Breed Sizes

These soft and chewy dog treats use chicken and venison as the main animal protein sources, with potatoes and small amounts of fruits and vegetables like carrots, blueberries, and sweet potatoes. They also include flaxseed and sunflower lecithin, which contribute some beneficial fatty acids. This is a supplemental treat, not a complete diet, and is best used in moderation for training or occasional rewards for dogs of any size.

Over-the-counter AAFCO No recalls
Official product page
KibbleLab Score
7.6 out of 10

This is a reasonably well-formulated soft treat that uses identifiable meats (chicken and venison) and includes some higher-quality extras like blueberries, flaxseed, and natural preservatives. The protein and fat levels are on the higher side for a treat, and the calorie content (about 11 kcal per treat) is clearly stated, which makes it easier to fit into your dog’s daily intake. As with any treat, it should only make up a small portion of the overall diet, especially since it contains chicken, which is a common allergen for some dogs.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Suitable For
All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Uses named animal proteins (chicken and venison) high on the ingredient list, which provide good-quality protein for a treat.
  • Includes small amounts of fruits and vegetables such as carrots, blueberries, sweet potatoes, and apples that add some natural phytonutrients.
  • Contains flaxseed and sunflower lecithin, which contribute omega fatty acids, supported by guaranteed omega-3 and omega-6 levels.
  • Calorie content per treat is clearly provided (about 11 kcal per piece), making it easier to avoid overfeeding treats.

Considerations

  • This product is for intermittent or supplemental feeding only and should not replace a complete and balanced dog food.
  • Chicken is a common food allergen for dogs, so this treat is not a good choice for dogs with known chicken sensitivities.
  • Contains cane molasses and starchy ingredients like potatoes, which add calories; portions should be controlled, particularly for dogs prone to weight gain.
  • Soft treats are more calorie-dense than many owners realize, so total daily treats should generally stay under about 10% of your dog’s overall calorie intake.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Chicken, Ground Potatoes, Venison, Vegetable Glycerin, Guar Gum, Carrots, Cane Molasses, Sunflower Lecithin, Salt, Natural Smoke Flavor, Blueberries, Flaxseed, Phosphoric Acid, Sweet Potatoes, Apples, Sorbic Acid (a preservative), Mixed Tocopherols (added to preserve freshness), Rosemary Extract, Green Tea Extract, Spearmint Extract.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
02
Potato
Potato is commonly used in pet foods as a digestible carbohydrate source and functional binder, supplying starch, fiber, and modest amounts of vitamins (B6, C) and potassium—often included as cooked or dehydrated flakes, starch, or protein concentrates. While it provides energy and helps formulate grain‑free recipes, potatoes are not a primary protein for dogs or cats (and are not nutritionally required for obligate‑carnivore cats), can contribute to excess calories or affect blood glucose in diabetic animals, and must be cooked and free of green skins or sprouts to avoid solanine toxicity; allergies are uncommon but possible.
03
Venison
Venison is used in pet food primarily as a high-quality, novel animal protein source that is lean and rich in essential amino acids, iron and B vitamins, making it suitable for both dogs and cats and commonly included in limited-ingredient or hypoallergenic formulas. It can benefit pets with sensitivities to common proteins like beef or chicken and offer a lower-fat alternative, but owners should note that it may be too lean for growing animals, still can cause allergies in some pets, and raw or poorly sourced venison may carry parasites or contaminants (risks that are minimized in properly processed commercial diets).
04
Vegetable Glycerin
Vegetable glycerin is a plant-derived humectant and sweet-tasting solvent commonly used in pet foods and treats to retain moisture, improve texture, dissolve flavorings or vitamins, and enhance palatability. It provides usable calories, is generally regarded as safe for dogs and cats in typical amounts, but excessive intake can cause digestive upset and may be a consideration for diabetic pets or those needing calorie-restricted diets.
05
Guar Gum
Guar gum is a soluble plant-derived fiber commonly used in pet foods as a thickener, stabilizer and emulsifier to improve texture, moisture retention and prevent separation in wet foods, gravies and coatings. It provides little nutritional value beyond soluble fiber—which can help stool consistency and modestly slow digestion—but excessive amounts may cause gastrointestinal upset or affect nutrient absorption, so it is used at controlled low levels and is generally considered safe for most dogs and cats.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
15.00%
Low High
Crude Fat (min)
13.00%
Low High
Crude Fiber (max)
2.00%
Low High
Moisture (max)
30.00%
Low High
3311
kcal / Kg
11
kcal / Treat
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Breed size All Breed Sizes
Texture Soft Chew
Food type Treat

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced No
This product is intended for intermittent or supplemental feeding only.

Brand

Wellness

Wellness is WellPet’s flagship brand, offering a full range of natural pet foods including dry, canned, and toppers for dogs and cats. The brand focuses on complete, balanced nutrition using natural ingredients and is positioned within the holistic and premium segment of the market.

Visit Wellness
Price tier $$$$

Manufacturer

Company name Wellness Pet Company
Parent company Clearlake Capital Group
Founded 2021
Headquarters Tewksbury, Massachusetts, USA
Manufacturing type In House
Manufacturing country United States
Manufacturing region Arkansas; Indiana
Manufacturing oversight

Products are manufactured in company-owned and partner facilities in the United States under strict quality and safety programs, including adherence to FDA and AAFCO standards for pet food production. Wellness Pet Company maintains internal quality assurance teams and ingredient traceability protocols.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

Wellness Rewarding Life Chicken & Venison Soft & Chewy Treats has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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KibbleLab food report
SOLID PICK.
7.6 /10 Grade B
Rewarding Life Chicken & Venison Soft & Chewy Treats
Wellness · kibblelab.com

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Frequently Asked Questions

Has Wellness ever been recalled?

We have no recalls on record for Wellness. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.