26/12 High Protein Chicken Wet Puppy Food
Verified Aug 23, 2026
This is a high-protein, dehydrated wet-style food designed for puppies and other dogs at any life stage. It uses chicken as the primary protein source, with barley, oats, and rice for carbohydrates, plus flaxseed and salmon oil to supply omega-3 fatty acids. The formula is complete and balanced, so it can be used as a main diet when rehydrated according to directions.
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Strong Choice
Nutritionally, this is a robust, calorie-dense option for puppies or active dogs who do well on chicken-based diets. It offers a relatively high protein and fat level for a wet-style food once rehydrated, with a nice mix of animal and plant ingredients and added omega-3s, vitamins, and chelated minerals. It’s best suited to healthy, growing puppies or dogs needing more concentrated nutrition, as long as they don’t have chicken or egg sensitivities.
Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.
The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.
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At a Glance
Where these benefits come from
Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.KibbleLab Review
Strengths
- Chicken as the first ingredient provides a clear, high-quality primary animal protein source, supported by added egg and pea protein for amino acids.
- Good macronutrient profile for growth, with 26% protein and 12% fat on an as-fed, low-moisture basis, and a high calorie density that suits puppies with higher energy needs.
- Includes beneficial ingredients like flaxseed and salmon oil for omega-3 fatty acids, plus pumpkin, sweet potato, and carrots for additional fiber and phytonutrients.
- Uses chelated (proteinate) forms of key minerals, which can support better absorption compared to some inorganic forms, and is formulated as a complete and balanced all-life-stages diet.
Considerations
- Chicken and egg are common food allergens for some dogs, so this wouldn’t be appropriate if your puppy has known sensitivities to those proteins.
- Pea protein appears in the ingredient list and contributes to overall protein; while not necessarily harmful, some owners looking for diets with only animal-derived protein might prefer alternatives.
- The calorie content is quite high per cup once prepared, so portions need to be measured carefully to avoid overfeeding, especially in smaller or less active puppies.
- Fiber is listed up to 5%, which is on the higher side for a concentrated food; most puppies tolerate this fine, but very sensitive puppies could experience softer stools if transitioned too quickly.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
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02
Barley
Barley is a cereal grain used in pet foods primarily as a digestible carbohydrate and source of dietary fiber (including soluble beta‑glucans), along with modest amounts of B vitamins and minerals. It can support healthy digestion, help moderate post‑meal blood sugar and aid weight management in dogs, but provides limited protein for obligate carnivores like cats, must be cooked/processed for good digestibility, and may be unsuitable for pets with grain sensitivities or calorie‑restricted diets.
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03
Oat
Oats are commonly used in pet foods as a digestible carbohydrate and source of soluble fiber (beta‑glucans), plant protein, B vitamins and minerals, which can support healthy digestion and help moderate blood glucose and cholesterol. They are generally well tolerated by dogs and can be included sparingly for cats, but owners should avoid flavored or sweetened preparations (and ingredients like xylitol or raisins), be mindful of possible grain sensitivities or cross‑contamination with gluten, and prefer cooked oats for better digestibility and portion control due to caloric content.
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04
Rice
Rice is a common carbohydrate source and binder in dog and cat foods, supplying readily digestible energy and often used in formulations for sensitive stomachs or hypoallergenic diets. White rice is gentle and easy to digest while brown rice provides more fiber and micronutrients, but rice is low in essential amino acids, has a relatively high glycemic index, and can accumulate trace arsenic, so it should not be relied on as a primary protein and portions should be considered for diabetic or weight‑management pets.
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05
Natural Flavor
Natural flavor is used primarily as a palatability enhancer in pet foods to improve taste and aroma and is not intended to provide significant nutrients, typically coming from concentrated extracts of meat, poultry, plant, or fermentation sources. While it can increase acceptance in picky dogs and cats, manufacturers are not required to disclose specific sources so pets with known sensitivities or allergies may react, and presence of natural flavor should not be taken as a guarantee of overall product quality.
Nutritional Breakdown
How to read As Fed versus Dry Matter
As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.What is calorie density
How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.Not sure how much of this to feed?
The right daily portion depends on your dog's weight, age, and activity level. Create a free account, add your dog, and get their daily calories and portion sizes.
Product Details & Brand
Product Specs
AAFCO Nutritional Adequacy
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional
adequacy standards US pet foods are measured against.
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.Brand
Bully Max is a premium high-protein dog food and supplement brand known for its performance-focused formulations that support muscle gain, stamina, and healthy weight maintenance. The brand targets owners of high-energy, active, or working dogs, as well as Bully-type breeds seeking optimal condition.
Manufacturer
All Bully Max products are manufactured under FDA and AAFCO regulations, using GMP (Good Manufacturing Practice) certified facilities within the United States. The company emphasizes third-party testing for quality, safety, and nutritional accuracy.
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
No recall is listed for Bully Max 26/12 High Protein Chicken Wet Puppy Food.
Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026
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Frequently Asked Questions
Has Bully Max ever been recalled?
We have no recalls on record for Bully Max. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
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