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Proactive Health Adult Chicken, Peas and Carrots Recipe Wet Dog Food
Iams

Proactive Health Adult Chicken, Peas and Carrots Recipe Wet Dog Food

Verified Aug 29, 2026

Dog · Wet Adult All Breed Sizes

This is a complete and balanced wet food for adult dogs featuring chicken, chicken liver, and chicken heart as its main animal protein sources. It includes peas, carrots, and beet pulp for fiber, with added omega-3 and omega-6 fatty acids to support skin and coat. The moderate protein and fat levels make it suitable as a primary diet or as a topper over dry food for most healthy adult dogs.

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Over-the-counter Meets WSAVA criteria AAFCO No recalls

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KibbleLab Score
8.7 out of 10

Strong Choice

Overall, this is a well-formulated wet food for adult dogs that uses multiple chicken-based ingredients to provide good-quality, highly digestible protein. The nutrient profile is appropriate for everyday feeding, and it’s fully complete and balanced for adult maintenance. It’s a nice option for owners who want the palatability and moisture of a pouch food while still meeting their dog’s basic nutritional needs.

Nutritional profile 8.8
Ingredient composition 7.0
Adequacy substantiation 7.0
Health considerations 10.0
Manufacturer evidence (WSAVA criteria) +0.5

Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

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At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Antioxidant Support Skin Coat Health Immune Support
Diet & Compliance
Meets WSAVA criteria
Suitable For
Adult All Breed Sizes
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We'll check every ingredient against your pet's sensitivities and avoidance list.

Nutritional Perspective

KibbleLab Review

Strengths

  • Multiple named chicken ingredients (including liver and heart) provide good-quality protein and important micronutrients.
  • Complete and balanced for adult dogs according to AAFCO maintenance standards, so it can be fed as a sole diet or as a topper.
  • Includes omega-3 and omega-6 fatty acids, which can support skin and coat health.
  • No artificial flavors or preservatives listed, which some dogs with sensitivities may do better on.

Considerations

  • Contains several chicken ingredients and egg, so it is not suitable for dogs with chicken or egg allergies.
  • Wheat gluten is used as a protein and texture source, which may not be ideal for dogs that need a wheat-free diet.
  • Caramel color and iron oxide are added colorants; they don’t add nutritional value, even though they are generally safe.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Chicken Broth, Chicken, Chicken Liver, Chicken Heart, Wheat Gluten, Dried Egg Whites, Peas, Carrots, Dried Plain Beet Pulp, Cellulose, Modified Tapioca Starch, Minerals (Magnesium Sulfate, Potassium Chloride, Calcium Carbonate, Zine Sulfate, Manganese Sulfate, Copper Sulfate, Potassium Iodide), Flaxseed Oil, Salt, Natural Flavor, Sodium Tripolyphosphate, Vitamins (Choline Chloride, Vitamin E Supplement, Niacin, Pyridoxine Hydrochloride, Thiamine Mononitrate, Vitamin A Supplement, D-Calcium Pantothenate, Riboflavin Supplement, Vitamin B12 Supplement, Vitamin D3 Supplement, Biotin, Folic Acid, Caramel Color, Xanthan Gum, Iron Oxide.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Chicken Broth
Chicken broth is commonly used in pet foods and toppers as a flavorful liquid base or gravy to improve palatability and add moisture, providing modest amounts of soluble protein, electrolytes and minerals. It can help encourage eating and increase hydration, but owners should choose low‑sodium, onion‑ and garlic‑free formulations (or make homemade broth), since commercial broths may contain excessive salt, seasonings or additives that are unsafe or unsuitable for dogs and cats.
02
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
View ingredient
03
Chicken Liver
Chicken liver is a nutrient-dense organ meat commonly used in pet foods and treats as a highly palatable protein source and flavor enhancer, providing concentrated vitamins (especially vitamin A and B-complex), iron, and copper that support energy metabolism, red blood cell formation, and skin/coat health in both dogs and cats. Because it is so rich, liver should be fed in moderation—excessive intake can cause vitamin A toxicity, and its high fat content and risk of bacterial contamination mean it should be properly sourced or cooked and limited for pets with pancreatitis or specific dietary restrictions.
04
Chicken Heart
Chicken heart is a nutrient-dense organ meat commonly used in dog and cat foods and treats as a highly palatable animal protein source, providing taurine, B vitamins (notably B12), iron, zinc and coenzyme Q10. It supports lean muscle and, for cats, provides essential taurine, but should be included as part of a balanced formulation and properly sourced/processed to reduce bacterial risk, since excessive organ intake can unbalance nutrients or be a concern for pets with specific metabolic or urate-stone issues.
05
Wheat Gluten
Wheat gluten is a concentrated plant protein commonly used in dry pet foods as a protein booster, binder and texture improver to help form kibble and extend meat-based ingredients. It provides digestible protein for dogs and cats but is low in certain essential amino acids (notably lysine) and lacks animal-specific nutrients like taurine, so it should not be the sole protein source; pets with wheat or gluten sensitivities may also experience allergic or gastrointestinal reactions.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
10.00%
Low High
Crude Fat (min)
4.00%
Low High
Fiber (max)
2.50%
Low High
Moisture (max)
80.00%
Low High
948
kcal / Kg
95
kcal / Pouch
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Chunks In Gravy
Food type Wet

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages Adult Maintenance
IAMS Proactive Health Adult Chicken, Peas and Carrots Recipe Wet Dog Food is 100% complete and balanced for adult dogs and can also be used as a dog food topper with dry dog food.

Brand

Iams is a well-established premium pet food brand that focuses on high-protein, scientifically balanced nutrition for dogs and cats. The brand is marketed toward pet owners seeking science-based, veterinarian-recommended nutrition at an accessible premium price point.

Price tier $$$
WSAVA Meets criteria

WSAVA publishes criteria for evaluating a manufacturer (qualified nutritionists, feeding trials, published research); it does not certify or endorse brands.

Manufacturer

Company name Iams Company
Parent company Mars, Incorporated
Founded 1946
Headquarters Mason, Ohio, United States
Manufacturing type In House
Manufacturing country United States
Manufacturing region Ohio
Manufacturing oversight

Iams products are manufactured under strict quality control standards, including adherence to AAFCO nutritional guidelines and oversight by veterinary nutrition teams. The company implements rigorous safety and traceability protocols in its facilities.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Iams Proactive Health Adult Chicken, Peas and Carrots Recipe Wet Dog Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
GREAT BOWL.
8.7 /10 Grade A
Proactive Health Adult Chicken, Peas and Carrots Recipe Wet Dog Food
Iams · kibblelab.com

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Frequently Asked Questions

Has Iams ever been recalled?

We have no recalls on record for Iams. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.