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Moist & Meaty Rise & Shine Bacon & Egg Flavor Soft Dog Food
Purina Moist & Meaty

Moist & Meaty Rise & Shine Bacon & Egg Flavor Soft Dog Food

Verified Jun 14, 2026

Dog · Wet Adult All Breed Sizes

This is a soft, semi-moist complete food for adult dogs featuring meat by-products and soy as its main protein sources, with added bacon and egg flavor. It’s designed as a convenient, ready-to-serve meal that provides adult maintenance nutrition with a tender texture many dogs find very palatable. The recipe includes added vitamins and minerals to meet AAFCO nutrient profiles for adult dogs.

Over-the-counter AAFCO No recalls
Official product page
KibbleLab Score
5.4 out of 10

Nutritionally, this product meets the basic requirements for adult maintenance and can be used as a complete diet, but it’s formulated more like an indulgent, highly palatable meal than a high-end everyday food. Protein and fat levels are adequate for most adult dogs, but the formula relies heavily on soy products and added sugars rather than more substantial amounts of named meat ingredients. It can work for healthy adult dogs who do well on it, though many owners may prefer a diet with fewer simple sugars and more clearly defined animal protein sources for long-term feeding.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Suitable For
Adult All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Complete and balanced for maintenance of adult dogs according to AAFCO nutrient profiles.
  • Adequate protein (18% as-fed) and fat (7% as-fed) for most adult dogs, given the semi-moist format.
  • Includes a full vitamin and mineral premix to help ensure essential micronutrients are covered.
  • Very soft, tender texture that can be easier to eat for dogs with dental discomfort or those who are picky eaters.

Considerations

  • Meat by-product is the primary animal ingredient, and the recipe relies significantly on soy flour and soy grits for protein rather than more substantial amounts of named meat or meat meals.
  • High fructose corn syrup and corn syrup are prominent ingredients, making this a relatively sugar-heavy formula compared with many other complete diets.
  • Contains common allergens including soy, wheat, egg, and bacon (pork), so it is not a good fit for dogs with sensitivities to these ingredients.
  • Includes artificial colors (Yellow 5, Red 40), which do not add nutritional value and are unnecessary from a health standpoint.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Meat by-product, soy flour, soy grits, high fructose corn syrup, wheat flour, water, corn syrup, bacon, phosphoric acid, calcium carbonate, salt, sorbic acid (a preservative), vegetable oil, dried egg product, calcium propionate (a preservative), MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], DL-Methionine, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], choline chloride, ethoxyquin (a preservative), Yellow 5, Red 40.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Meat By-Product
Meat by-products are rendered animal parts such as organ meats, blood, bone and other tissues used in pet food as a concentrated source of animal protein, fat, vitamins and minerals. They can provide biologically valuable nutrients—especially for cats, which require animal-derived proteins—but composition and quality vary by source so owners seeking specific ingredients or with pet food sensitivities should look for transparency and regulation-compliant sourcing.
02
Soy Flour
Soy flour is a plant-derived protein and carbohydrate ingredient used in dog and cat foods as a protein source, binder and texture improver, supplying moderate-quality protein, fiber and calories though it is lower in some amino acids (notably methionine) than typical animal proteins. It can be a cost-effective, digestible ingredient, but soy is a common allergen for some pets and may be less suitable as a primary protein for obligate-carnivore cats; it also contains isoflavones that could influence hormone-sensitive or thyroid-compromised animals, while proper processing reduces antinutritional factors.
03
Soy Grit
Soy grits are coarsely ground, defatted soybean pieces commonly used in pet foods as a plant-based protein, fiber source and texturizer or binder to extend protein content and improve kibble texture. They supply digestible protein, fiber and soy phytonutrients but are lower in certain essential amino acids for obligate carnivores (like cats), can trigger allergies in sensitive animals, and must be properly heat-processed to deactivate anti-nutritional factors such as trypsin inhibitors and lectins; many soy ingredients are also sourced from GMO crops, which some owners may wish to avoid.
04
High Fructose Corn Syrup
High fructose corn syrup is a liquid sweetener and humectant used to improve palatability and texture in some pet treats and processed foods, providing readily digestible simple sugars but no essential nutrients. Because it contributes empty calories and can promote weight gain, dental disease and poor glycemic control—especially problematic for diabetic, overweight pets and obligate carnivores like cats—it is generally considered undesirable in regular diets and should be limited or avoided.
05
Wheat Flour
Wheat flour is commonly used in pet foods as a carbohydrate source, binder and extender that provides digestible energy, some protein (including gluten), and small amounts of fiber and B‑vitamins when enriched. While generally safe and economical for many dogs, it is not a required ingredient for obligate carnivores like cats, can contribute to excess calories or a high glycemic load, and can trigger food allergies or gluten sensitivity in susceptible pets, so animals with known wheat sensitivities or weight concerns may benefit from wheat‑free formulations.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
18.00%
Low High
Crude Fat (min)
7.00%
Low High
Crude Fiber (max)
3.00%
Low High
Moisture (max)
34.00%
Low High
2797
kcal / Kg
475
kcal / Cup
High
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Whole Pieces
Food type Wet

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages Adult Maintenance
Substantiation Formulation
Moist & Meaty Rise & Shine Awaken Bacon and Egg Flavor is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance of adult dogs.

Brand

Purina Moist & Meaty

Purina Moist & Meaty provides soft, flavorful dog food in convenient single-serve pouches, targeting owners seeking on-the-go or easy-to-serve meals for adult dogs.

Visit Purina Moist & Meaty
Price tier $$

Manufacturer

Company name Nestlé Purina PetCare
Parent company Nestlé S.A.
Founded 2001
Headquarters St. Louis, Missouri, USA
Manufacturing type In House
Manufacturing country United States
Manufacturing region Missouri
Manufacturing oversight

Nestlé Purina operates its own manufacturing facilities in the United States and globally with rigorous quality assurance programs. Facilities comply with FDA and USDA standards and implement HACCP-based food safety systems. The company conducts AAFCO feeding trials and employs board-certified veterinary nutritionists.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

Purina Moist & Meaty Moist & Meaty Rise & Shine Bacon & Egg Flavor Soft Dog Food has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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5.4 /10 Grade D
Moist & Meaty Rise & Shine Bacon & Egg Flavor Soft Dog Food
Purina Moist & Meaty · kibblelab.com

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Frequently Asked Questions

Has Purina Moist & Meaty ever been recalled?

We have no recalls on record for Purina Moist & Meaty. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.