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Dry Dog Chicken Recipe
Crave

Dry Dog Chicken Recipe

Verified Jun 9, 2026

Dog · Dry All Life Stages Adult All Breed Sizes

This is a high‑protein, grain-free dry kibble for dogs, using chicken and chicken meal as the main animal protein sources. It relies on peas and lentils for additional carbohydrates and includes added omega-6 fats and flaxseed to support skin and coat. The formula is designed for generally healthy dogs who do well on a legume-based, grain-free diet.

Over-the-counter No recalls
Official product page
KibbleLab Score
7.6 out of 10

Overall, this is a protein-forward dry food that uses chicken and chicken meal as its primary protein sources, with additional support from pork meal. The protein and fat levels are appropriate for most healthy adult dogs, and the added omega-6 fats support skin and coat health. Because peas and lentils are high in the ingredient list, it’s best chosen thoughtfully for dogs whose veterinarians are comfortable with legume-rich, grain-free-style diets.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Health Benefits
Skin Coat Health
Suitable For
All Life Stages Adult All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Chicken and chicken meal at the top of the ingredient list provide concentrated, highly digestible animal protein.
  • The 34% protein and 17% fat are solid levels for most active adult dogs and support good muscle maintenance.
  • Flaxseed and chicken fat offer omega fatty acids, which help support skin and coat health.
  • Uses natural preservatives like mixed tocopherols and rosemary extract instead of artificial colors or flavors.

Considerations

  • Chicken appears in several forms, so this food is not a good fit for dogs with chicken allergies or sensitivities.
  • Peas and lentils are major ingredients; legume-heavy, grain-free-style diets have been linked to heart issues in some dogs.
  • The formula relies heavily on plant ingredients for carbohydrate content, which may not suit owners looking to minimize legumes.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Chicken, Chicken Meal, Split Peas, Lentils, Pork Meal, Chicken Fat (preserved with Mixed Tocopherols), Pea Starch, Dried Plain Beet Pulp, Flaxseed, Natural Flavor, Dehydrated Alfalfa Meal, Choline Chloride, Potassium Chloride, Citric Acid (preservative), Mixed Tocopherols (preservative), DL-Methionine, Salt, Vitamin E Supplement, Ferrous Sulfate, Zinc Oxide, Sodium Selenite, Ascorbic Acid (Vitamin C), D-Calcium Pantothenate, Manganese Sulfate, Copper Sulfate, Biotin, Thiamine Mononitrate (Vitamin B1), Vitamin B12 Supplement, Vitamin A Supplement, Niacin Supplement, Riboflavin Supplement (Vitamin B2), Pyridoxine Hydrochloride (Vitamin B6), Vitamin D3 Supplement, Manganous Oxide, Potassium Iodide, Folic Acid, Rosemary Extract.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
02
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
03
Split Pea
Split peas are a cooked, milled legume commonly used in pet foods as a plant-based source of digestible carbohydrates, fiber and supplementary protein, supplying soluble fiber, resistant starch and micronutrients like B vitamins, iron and potassium to support digestion and satiety. They are not a complete protein for obligate carnivores (cats) and, when used in high concentrations in some grain‑free diets, legumes including peas have been investigated for a possible association with canine dilated cardiomyopathy; therefore split peas should be included only in properly formulated diets that meet AAFCO/NRC nutrient profiles and pet owners with heart‑concern or sensitive animals should consult their veterinarian.
04
Lentil
Lentils are a plant-based source of protein, complex carbohydrates, fiber and micronutrients (notably folate and iron) commonly used in pet foods to add bulk, promote satiety and help moderate post-meal blood sugar. They can be a useful ingredient for dogs when properly processed and balanced with animal-derived amino acids, but lentil protein is less digestible and incomplete for obligate carnivores like cats; high legume inclusion can also increase gas or digestive upset and has been discussed in the context of diet-associated heart concerns in dogs, so lentils should be used in nutritionally complete, vetted formulations.
05
Pork
Pork is used in pet foods primarily as a high-quality animal protein and flavor enhancer, supplying essential amino acids, B vitamins (especially B12 and niacin), iron and zinc, plus fat for calorie-dense energy; it can be suitable for both dogs and cats when balanced in a complete diet. Because pork can be relatively high in fat, it may be inappropriate for pets requiring low‑fat diets or those prone to pancreatitis, some animals may have sensitivities to pork, and raw or undercooked pork can carry parasites or pathogens so it should be properly processed or cooked.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
34.00%
Low High
Crude Fat (min)
17.00%
Low High
Crude Fiber (max)
4.00%
Low High
Moisture (max)
10.00%
Low High
3795
kcal / Kg
449
kcal / Cup
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Lifestage All Life Stages
Lifestage Adult
Breed size All Breed Sizes
Texture Kibble
Processing method Extruded
Food type Dry

Brand

Crave

Crave is a high-protein dog and cat food brand from Mars Petcare positioned as grain-free or grain-inclusive recipes inspired by ancestral diets. It targets consumers seeking higher meat content, no artificial flavors or preservatives, and a more natural, meat‑focused ingredient list at a mainstream retail price.

Visit Crave
Price tier $$$

Manufacturer

Company name Mars Petcare
Parent company Mars, Incorporated
Founded 1935
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ)
Manufacturing type In House
Manufacturing country United States
Manufacturing oversight

Mars Petcare operates large-scale manufacturing facilities in North America, Europe, Asia-Pacific, and Latin America with formal quality and food safety systems modeled on human food standards. Facilities follow HACCP-based programs, Good Manufacturing Practices, and are routinely audited for compliance with local regulatory bodies (e.g., FDA and USDA in the U.S., FEDIAF-related standards in Europe). Mars maintains in‑house research and development centers, employs veterinarians and pet nutrition scientists, and conducts digestibility and palatability studies and AAFCO feeding trials for many of its complete-and-balanced diets.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

Crave Dry Dog Chicken Recipe has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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KibbleLab food report
SOLID PICK.
7.6 /10 Grade B
Dry Dog Chicken Recipe
Crave · kibblelab.com

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Frequently Asked Questions

Has Crave ever been recalled?

We have no recalls on record for Crave. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.