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Dry Dog Lamb Recipe Kibble
Crave

Dry Dog Lamb Recipe Kibble

Verified Sep 12, 2026

Dog · Dry Adult All Breed Sizes

This is a high-protein, grain-free dry kibble for adult dogs, using lamb and chicken meal as its main animal protein sources. Pea protein and pea fiber help boost protein and fiber, and added omega-6 fat supports skin and coat. It’s designed for active dogs who do well on a richer, grain-free formula.

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Over-the-counter No recalls

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Official product page
KibbleLab Score
8.3 out of 10

Strong Choice

This lamb-based grain-free kibble offers a relatively high protein and fat content, which can work well for healthy, active adult dogs that tolerate chicken and legumes. The nutrient profile suggests a calorie-dense diet, so it fits best for dogs with higher energy needs or smaller portion requirements. It may not be ideal for pets with certain allergies or for owners wanting to avoid legume-heavy, grain-free diets.

Nutritional profile 9.0
Ingredient composition 8.0
Health considerations 8.0

Computed from 3 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
High Energy
Suitable For
Adult All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Lamb and chicken meal provide concentrated animal protein to support muscle maintenance in adult dogs.
  • The 34% protein and 18% fat make this a good fit for many active or high-energy dogs.
  • Grain-free formulation can help some dogs that don’t tolerate grains but still need robust nutrition.
  • Added omega-6 fatty acids can support skin and coat health when balanced with other fats in the overall diet.

Considerations

  • Contains chicken, which won’t be suitable for dogs with chicken allergies or sensitivities.
  • Uses pea protein and pea fiber, making legumes a significant component of the diet.
  • As a grain-free, legume-rich formula, it may not be the best choice for breeds with known heart concerns tied to these diets.
  • The calorie density is fairly high, so portion control is important to prevent unwanted weight gain.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Lamb, Chicken Meal, Pea Protein, Lamb Fat, Chicken & Turmeric with Mixed Tocopherols, Pea Fiber, Natural Flavor, Potassium Chloride, Salt, Taurine, Vitamin E Supplement, Zinc Proteinate, Iron Proteinate, Niacin, Salt, Calcium Carbonate, Dicalcium Phosphate, Choline Chloride, Vitamin D3 Supplement, Copper Proteinate, Thiamine Mononitrate, Vitamin A Supplement, Riboflavin Supplement, Vitamin B12 Supplement, Calcium Pantothenate, Pyridoxine Hydrochloride, Menadione Sodium Bisulfite Complex, Folic Acid, Biotin, Rosemary Extract.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Lamb
Lamb is commonly used in dog and cat foods as a high-quality animal protein that supplies essential amino acids, iron and B vitamins and is often chosen for its palatability or as a “novel” protein in elimination diets. It can be higher in fat and calories than some other meats and may still cause allergic reactions in sensitive animals, so owners of overweight pets or those with food sensitivities should consult a veterinarian and use proper handling/cooking practices if feeding raw or homemade lamb.
View ingredient
02
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
View ingredient
03
Pea Protein
Pea protein is a concentrated plant-based protein and functional ingredient in pet foods used to raise protein levels, improve texture and contribute soluble fiber, vitamins and minerals. It can be a useful, digestible protein source for dogs and a supplemental protein in some cat formulas, but because it is lower in certain essential amino acids (and cats are obligate carnivores), diets relying heavily on pea protein should be formulated to meet AAFCO nutrient profiles and owners should note potential legume sensitivities and the debated link between high‑pulse, grain‑free diets and canine heart concerns.
04
Lamb Fat
Lamb fat is used in pet food for dogs and cats as a concentrated animal fat to increase calories, improve palatability and texture, and help the absorption of fat‑soluble vitamins. It supplies readily digestible energy and some essential fatty acids (mainly omega‑6), but because it is calorie‑dense and can contribute to pancreatitis or weight gain in susceptible animals it should be used judiciously and protected from rancidity with proper preservation.
05
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
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Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
34.00%
Low High
Crude Fat (min)
18.00%
Low High
Crude Fiber (max)
4.50%
Low High
Moisture (max)
12.00%
Low High
3175
kcal / Kg
902
kcal / Cup
Low
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Kibble
Food type Dry

Brand

Crave is a high-protein dog and cat food brand from Mars Petcare positioned as grain-free or grain-inclusive recipes inspired by ancestral diets. It targets consumers seeking higher meat content, no artificial flavors or preservatives, and a more natural, meat‑focused ingredient list at a mainstream retail price.

Price tier $$$

Manufacturer

Company name Mars Petcare
Parent company Mars, Incorporated
Founded 1935
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ)
Manufacturing type In House
Manufacturing country United States
Manufacturing oversight

Mars Petcare operates large-scale manufacturing facilities in North America, Europe, Asia-Pacific, and Latin America with formal quality and food safety systems modeled on human food standards. Facilities follow HACCP-based programs, Good Manufacturing Practices, and are routinely audited for compliance with local regulatory bodies (e.g., FDA and USDA in the U.S., FEDIAF-related standards in Europe). Mars maintains in‑house research and development centers, employs veterinarians and pet nutrition scientists, and conducts digestibility and palatability studies and AAFCO feeding trials for many of its complete-and-balanced diets.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Crave Dry Dog Lamb Recipe Kibble.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Oct 16, 2026

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8.3 /10 Grade A
Dry Dog Lamb Recipe Kibble
Crave · kibblelab.com

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Frequently Asked Questions

Has Crave ever been recalled?

We have no recalls on record for Crave. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.