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Senior Good Gravy Beef Recipe Dry Dog Food
Now Fresh

Senior Good Gravy Beef Recipe Dry Dog Food

Verified Jun 3, 2026

Dog · Dry Senior All Breed Sizes

This is a dry senior dog food featuring deboned beef and whole dried egg as key animal protein sources, with peas, oatmeal, and ancient grains providing carbohydrates and fiber. It’s designed for adult and senior dogs at a maintenance life stage and includes added glucosamine, chondroitin, L‑carnitine, omega fatty acids, and probiotics. The kibble is coated with turkey bone broth and can be fed dry or moistened with warm water to create a gravy-style meal.

Over-the-counter AAFCO No recalls
Official product page
KibbleLab Score
8.4 out of 10

Overall, this is a thoughtfully formulated senior maintenance diet that should suit many older dogs who do well with a moderate protein and fat level. It combines animal proteins with legumes and ancient grains, and adds joint-support nutrients, taurine, and probiotics, which are all helpful features for aging pets. It’s best for senior dogs without known beef, egg, pea, or lentil allergies whose veterinarians are comfortable with a grain-inclusive formula that still uses legumes fairly prominently.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Health Benefits
Digestive Health Joint Care Weight Management Probiotic Support Hydration Support
Suitable For
Senior All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Complete and balanced to AAFCO maintenance standards for adult and senior dogs, with moderate protein (24%) and fat (12%) appropriate for many older pets.
  • Uses named animal protein sources (deboned beef, whole dried egg) plus added taurine and L‑lysine to support a good amino acid profile.
  • Includes glucosamine, chondroitin, and green-lipped mussels, which are commonly used to support joint health in senior dogs.
  • Contains added probiotics, chicory root (a prebiotic), omega-3 and omega-6 fatty acids, and a variety of fruits and vegetables that can support digestion and overall wellness.

Considerations

  • Beef, egg, and dairy (cottage cheese) are present, so this formula is not suitable for dogs with allergies to those ingredients.
  • Peas, pea flour, pea fiber, lentils, and potatoes are used prominently; while this is a grain-inclusive diet, the legume content is still relatively high, which some cardiologists and nutritionists are cautious about for dogs at risk of heart disease.
  • Fiber is on the higher side for a dry food (up to 7.5%), which can be beneficial for weight control but may cause softer stools in some dogs.
  • Calorie density is fairly high at about 375 kcal per cup, so portions may need to be carefully controlled for less active seniors or those prone to weight gain.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

de-boned beef, peas, oatmeal, rye, whole dried egg, potatoes, pea flour, flaxseed, pea fiber, apples, natural flavor, canola oil (preserved with mixed tocopherols), calcium carbonate, millet, monocalcium phosphate, coconut oil (preserved with mixed tocopherols), alfalfa, quinoa, sorghum, tomato, guar gum, carob powder, turkey bone broth, pumpkin, squash, sweet potatoes, carrots, lentils, broccoli, blueberries, papayas, blackberries, pomegranate, bananas, cranberries, cottage cheese, salt, DL-methionine, marine microalgae oil, dried chicory root, choline chloride, potassium chloride, vitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, d-calcium pantothenate, vitamin A supplement, thiamine mononitrate, riboflavin, beta-carotene, vitamin B12 supplement, biotin, pyridoxine hydrochloride, vitamin D3 supplement, folic acid), minerals (ferrous sulfate, zinc proteinate, iron proteinate, selenium yeast, zinc oxide, copper sulfate, manganese proteinate, copper proteinate, manganous oxide, calcium iodate), taurine, dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, L-lysine, glucosamine hydrochloride, New Zealand green mussels, yucca schidigera extract, chondroitin sulphate, L-carnitine, dried rosemary

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Deboned Beef
Deboned beef is used primarily as a high-quality animal protein and palatability enhancer in dog and cat foods, supplying essential amino acids, bioavailable iron and B vitamins that support muscle maintenance, energy metabolism and overall health. Because it is deboned it reduces the risk associated with feeding whole bones, but pet parents should note beef can be a common allergen and variable fat content increases calorie density, so it should be part of a formulated, balanced diet rather than fed alone.
02
Pea
Pea is a plant-based ingredient used in pet foods as a source of protein, soluble and insoluble fiber, and micronutrients (often included as whole peas, pea flour, or pea protein concentrate) to boost protein content and improve texture. While peas can provide digestible carbohydrates, fiber, and some plant protein useful especially for dogs, they are not a complete protein for obligate carnivores like cats and — when overused, particularly in concentrated forms or as a major component of grain‑free diets — have been scrutinized for a possible association with canine dilated cardiomyopathy and can contribute to nutrient imbalances or excess calories, so balanced formulation and compliance with AAFCO nutritional profiles are important.
03
Oatmeal
Oatmeal is used in pet foods as a digestible carbohydrate and source of soluble fiber (notably beta‑glucans), serving as a gentle filler or binder that can support healthy digestion and steady energy release. It provides B vitamins and minerals, is generally well tolerated by dogs and many cats when cooked and plain, but should be free of added sugars or flavorings and used cautiously for overweight or diabetic pets or animals with individual grain sensitivities.
04
Rye
Rye is a cereal grain used in pet foods mainly as a carbohydrate and fiber source, providing modest protein, B vitamins and minerals and fermentable fibers that can support healthy gut bacteria. Because it contains gluten-like proteins and offers limited essential nutrients for obligate carnivores, rye may be unsuitable for pets with grain sensitivities or for cats with high meat requirements, and proper sourcing/processing is important to minimize risks such as mycotoxin contamination.
05
Whole Egg
Whole egg is a highly digestible, nutrient-dense ingredient commonly used in dog and cat foods as a complete protein and source of healthy fats, essential amino acids, fat‑soluble vitamins (A, D), B vitamins including B12 and choline, and other micronutrients. It enhances palatability and supports muscle, skin and coat health, but should be cooked to reduce salmonella risk and deactivate avidin in raw egg white (which can impair biotin absorption if fed frequently), and may be allergenic or calorie-dense for some pets.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
24.00%
Low High
Crude Fat (min)
12.00%
Low High
Crude Fiber (max)
7.50%
Low High
Moisture (max)
10.00%
Low High
3410
kcal / Kg
375
kcal / Cup
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Lifestage Senior
Breed size All Breed Sizes
Texture Kibble
Food type Dry

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages Adult Maintenance
Substantiation Formulation
Now Fresh Good Gravy(TM) Senior Beef Recipe With Ancient Grains for Dogs is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Maintenance.

Brand

Now Fresh

Now Fresh is a super-premium pet food brand from Petcurean offering recipes made with 100% fresh meat, fish, and poultry with no rendered meals. It targets pet owners seeking natural, minimally processed diets for their pets.

Visit Now Fresh
Price tier $$$$$

Manufacturer

Company name Petcurean Pet Nutrition Inc.
Founded 1999
Headquarters Chilliwack, British Columbia, Canada
Manufacturing type Contract Manufacturer
Manufacturing country Canada
Manufacturing region British Columbia
Manufacturing oversight

Petcurean oversees its manufacturing through trusted, approved partners in Canada and the United States that operate under strict quality control protocols. Facilities adhere to rigid food safety and quality assurance standards, including HACCP compliance and regular third-party audits.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

Now Fresh Senior Good Gravy Beef Recipe Dry Dog Food has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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KibbleLab food report
GREAT BOWL.
8.4 /10 Grade A
Senior Good Gravy Beef Recipe Dry Dog Food
Now Fresh · kibblelab.com

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Frequently Asked Questions

Has Now Fresh ever been recalled?

We have no recalls on record for Now Fresh. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.