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Now Fresh

Senior Grain-Free Turkey, Salmon & Duck Dry Dog Food

Verified Jun 8, 2026

Dog · Dry Senior All Breed Sizes

This is a grain-free dry food formulated specifically for senior dogs, with moderate protein and fat to help support an appropriate body weight. Deboned turkey, salmon, duck, whole egg, and peas provide the main protein sources, while added glucosamine, chondroitin, L-carnitine, and probiotics are included to support joints, metabolism, and digestive health. It also features fruits, vegetables, and flaxseed to supply fiber and omega fatty acids.

Over-the-counter AAFCO No recalls
Official product page
KibbleLab Score
8.3 out of 10

Nutritionally, this is a well-balanced senior dry food with moderate protein and fat, which can work well for many older dogs who don’t need a very rich diet. The combination of turkey, salmon, duck, and egg provides good-quality protein, and the added omega-3s, probiotics, and joint-support nutrients are nice extras for aging pets. It is grain-free and relies heavily on peas and potatoes, so it’s best suited for seniors who have done well on grain-free, legume-based diets in the past.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Health Benefits
Probiotic Support Digestive Health Joint Care Weight Management
Suitable For
Senior All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Turkey, salmon, duck, and whole egg provide a good mix of high-quality animal proteins.
  • Moderate protein and fat levels can suit many senior dogs that need controlled calories.
  • Includes glucosamine, chondroitin, and green-lipped mussel, which are commonly used to support joint health in older dogs.
  • Added probiotics, chicory root, and fiber sources may help support healthy digestion in seniors.

Considerations

  • This is a grain-free formula that relies on peas, potatoes, and lentils, which some studies have linked to heart issues in certain dogs.
  • Contains chicken egg, so it is not a good option for dogs with egg allergies.
  • Formulated for maintenance only, so it is not appropriate for puppies or pregnant/lactating dogs.
  • Senior dogs with very low activity or specific medical needs may require a lower-calorie or therapeutic diet instead.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

de-boned turkey, peas, potatoes, potato flour, pea fiber, whole dried egg, natural flavor, apples, flaxseed, de-boned salmon, de-boned duck, calcium carbonate, c...anola oil (preserved with mixed tocopherols), tomato, suncured alfalfa, coconut oil (preserved with mixed tocopherols), monocalcium phosphate, carrots, pumpkin, sweet potatoes, squash, bananas, blueberries, cranberries, blackberries, pomegranate, papayas, lentils, broccoli, salt, dried chicory root, choline chloride, vitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, d-calcium pantothenate, vitamin A supplement, thiamine mononitrate, riboflavin, beta-carotene, vitamin B12 supplement, biotin, pyridoxine hydrochloride, vitamin D3 supplement, folic acid), minerals (ferrous sulfate, zinc proteinate, iron proteinate, selenium yeast, zinc oxide, copper sulfate, manganese proteinate, copper proteinate, manganous oxide, calcium iodate), taurine, DL-methionine, dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, L-lysine, potassium chloride, glucosamine hydrochloride, New Zealand green mussels, yucca schidigera extract, chondroitin sulfate, L-carnitine, dried rosemary

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Deboned Turkey
Deboned turkey is commonly used in pet foods as a high-quality, lean animal protein that provides essential amino acids, B vitamins, and contributes to palatability and digestibility for both dogs and cats. It supports muscle maintenance and growth but can be an allergen for some animals, so owners of pets with food sensitivities should monitor reactions; additionally, complete diets must be formulated to meet species-specific needs (for example, adequate taurine for cats).
02
Pea
Pea is a plant-based ingredient used in pet foods as a source of protein, soluble and insoluble fiber, and micronutrients (often included as whole peas, pea flour, or pea protein concentrate) to boost protein content and improve texture. While peas can provide digestible carbohydrates, fiber, and some plant protein useful especially for dogs, they are not a complete protein for obligate carnivores like cats and — when overused, particularly in concentrated forms or as a major component of grain‑free diets — have been scrutinized for a possible association with canine dilated cardiomyopathy and can contribute to nutrient imbalances or excess calories, so balanced formulation and compliance with AAFCO nutritional profiles are important.
03
Potato
Potato is commonly used in pet foods as a digestible carbohydrate source and functional binder, supplying starch, fiber, and modest amounts of vitamins (B6, C) and potassium—often included as cooked or dehydrated flakes, starch, or protein concentrates. While it provides energy and helps formulate grain‑free recipes, potatoes are not a primary protein for dogs or cats (and are not nutritionally required for obligate‑carnivore cats), can contribute to excess calories or affect blood glucose in diabetic animals, and must be cooked and free of green skins or sprouts to avoid solanine toxicity; allergies are uncommon but possible.
04
Potato Flour
Potato flour is a dried, ground whole‑potato ingredient used in pet foods primarily as a digestible carbohydrate, binder and texture agent, contributing energy, some dietary fiber and minerals like potassium while helping with kibble structure or wet food viscosity. It provides little protein, can raise the dietary glycemic load and caloric density so should be used in balanced formulations (especially for overweight or diabetic pets), and while not a common allergen it has been noted as a frequent component of some grain‑free recipes that have been scrutinized in relation to canine heart health studies.
05
Pea Fiber
Pea fiber is an insoluble plant fiber derived from peas commonly used in pet foods as a source of dietary fiber and as a texturizer/binder to help form kibble, increase stool bulk, and reduce calorie density; it provides little protein, fat, vitamins, or minerals but can aid satiety and regularity in dogs and cats. While pea fiber can support digestive health and weight management, it may cause gas or looser stools in some pets and — because pea-derived ingredients have been discussed in the context of concerns about grain‑free diets and canine dilated cardiomyopathy — it should be used as part of a balanced, veterinarian‑approved formulation rather than in excessive amounts.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
24.00%
Low High
Crude Fat (min)
11.00%
Low High
Crude Fiber (max)
7.00%
Low High
Moisture (max)
10.00%
Low High
3321
kcal / Kg
365
kcal / Cup
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Lifestage Senior
Breed size All Breed Sizes
Texture Crunchy
Food type Dry

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages Adult Maintenance
Substantiation Formulation
Now Fresh Grain-Free Senior Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Maintenance.

Brand

Now Fresh

Now Fresh is a super-premium pet food brand from Petcurean offering recipes made with 100% fresh meat, fish, and poultry with no rendered meals. It targets pet owners seeking natural, minimally processed diets for their pets.

Visit Now Fresh
Price tier $$$$$

Manufacturer

Company name Petcurean Pet Nutrition Inc.
Founded 1999
Headquarters Chilliwack, British Columbia, Canada
Manufacturing type Contract Manufacturer
Manufacturing country Canada
Manufacturing region British Columbia
Manufacturing oversight

Petcurean oversees its manufacturing through trusted, approved partners in Canada and the United States that operate under strict quality control protocols. Facilities adhere to rigid food safety and quality assurance standards, including HACCP compliance and regular third-party audits.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

Now Fresh Senior Grain-Free Turkey, Salmon & Duck Dry Dog Food has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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KibbleLab food report
GREAT BOWL.
8.3 /10 Grade A
Senior Grain-Free Turkey, Salmon & Duck Dry Dog Food
Now Fresh · kibblelab.com

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Frequently Asked Questions

Has Now Fresh ever been recalled?

We have no recalls on record for Now Fresh. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.