Beef & Veggie Freeze-Dried Raw Dog Food
Verified Aug 24, 2026
A very high-protein, high-fat freeze-dried raw food for dogs of all ages, using beef, beef heart, and beef liver as the main animal ingredients. It’s grain-free and relies on organic vegetables and fruits for added nutrients, with vitamins and minerals to make it a complete, balanced diet. This can be used as a full meal or high-value topper for dogs who do well on rich, meat-heavy formulas.
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Strong Choice
This is a rich, meat-forward freeze-dried raw diet designed for dogs at any life stage, including puppies and adults. The beef, heart, and liver provide highly concentrated protein and nutrients, and the formula is balanced with added vitamins and minerals. Its very high protein and fat content makes it best suited for active dogs or those that tolerate calorie-dense, raw-style diets well.
Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.
The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.
KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.
At a Glance
Where these benefits come from
Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.KibbleLab Review
Strengths
- Beef, beef heart, and beef liver give very high-quality animal protein and essential nutrients.
- AAFCO complete and balanced for all life stages, so it can be fed as a sole diet if desired.
- Freeze-dried processing helps preserve nutrients while offering the convenience of a dry food.
- Grain-free recipe with organic vegetables and fruits for additional fiber and antioxidants.
Considerations
- The very high fat level may be too rich for some dogs, especially those prone to pancreatitis or needing a lower-fat diet.
- Beef is a common food allergen, so this formula won’t suit dogs with known beef sensitivities.
- As a calorie-dense raw-style food, portions need to be measured carefully to avoid weight gain.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Beef
Beef is commonly used in dog and cat foods as a primary animal protein and palatability enhancer, supplying high-quality essential amino acids, B vitamins, iron, and zinc that support muscle maintenance and overall health. Owners should note beef can be calorie- and fat-dense and is a relatively common allergen, and raw or improperly handled beef carries microbial risks, so formulation, fat content, and sourcing/processing are important considerations.
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02
Beef Heart
Beef heart is a nutrient-dense organ meat commonly used in pet foods and treats as a high-quality animal protein and flavor enhancer, providing essential amino acids, taurine (especially important for cats and supportive of cardiac health in both species), B vitamins (including B12), iron, zinc and coenzyme Q10. It is a beneficial addition when part of a balanced diet but should not be the sole protein source—pets with beef allergies should avoid it, and processed or raw beef heart requires proper formulation and handling to ensure mineral balance and food-safety (e.g., control of sodium and pathogens).
03
Beef Liver
Beef liver is an organ meat commonly used in dog and cat foods and treats as a highly palatable, protein-rich, nutrient-dense ingredient that provides concentrated, bioavailable vitamins (especially vitamin A and B12), heme iron, copper, and essential amino acids. While it supports blood health and overall nutrition, beef liver should be fed in moderation because excess vitamin A can cause toxicity, its richness may upset sensitive stomachs or contribute to pancreatitis in predisposed pets, and proper sourcing/processing is important to minimize contaminant or bacterial risks.
04
Broccoli
Broccoli is used as a low‑calorie vegetable additive or treat ingredient rather than a protein source, providing fiber, vitamins (A, K, folate), minerals and antioxidants like sulforaphane that can support digestion and cellular health in dogs and, to a lesser extent, cats. It should be offered in small, plain, cooked or finely chopped portions because raw or large amounts can cause gas, gastrointestinal upset, choking, and—if fed excessively—potential thyroid interference from cruciferous compounds; avoid added seasonings such as onion or garlic.
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05
Squash
Squash is used in pet foods as a low‑calorie vegetable ingredient that provides digestible fiber, moisture and nutrients such as beta‑carotene (a vitamin A precursor), vitamin C and potassium, which can support digestive health, weight management and antioxidant protection. It is generally safe for dogs and cats when cooked or pureed but offers limited protein for obligate carnivores, so owners should avoid salted or seasoned preparations, remove seeds, and introduce it gradually to prevent gastrointestinal upset.
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Nutritional Breakdown
How to read As Fed versus Dry Matter
As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.What is calorie density
How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.Not sure how much of this to feed?
The right daily portion depends on your dog's weight, age, and activity level. Create a free account, add your dog, and get their daily calories and portion sizes.
Product Details & Brand
Product Specs
AAFCO Nutritional Adequacy
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional
adequacy standards US pet foods are measured against.
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.Brand
Purpose is a premium brand offering freeze-dried raw dog foods made from responsibly sourced, human-grade ingredients. The brand targets pet owners seeking ethically produced, all-natural nutrition with a focus on sustainability and animal welfare.
Manufacturer
Purpose Pet Food LLC works with USDA-inspected facilities to ensure high standards of food safety. Its production follows HACCP protocols and complies with FDA regulations for pet food manufacturing.
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
No recall is listed for Purpose Beef & Veggie Freeze-Dried Raw Dog Food.
Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026
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Frequently Asked Questions
Has Purpose ever been recalled?
We have no recalls on record for Purpose. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
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