Beef & Veggie Freeze-Dried Raw Dog Food
Verified Jun 5, 2026
This is a very high-protein, high-fat freeze-dried raw beef diet for dogs of all life stages. It uses beef muscle meat and organs as the main protein sources, with organic vegetables and fruits added for fiber and micronutrients. The formulation is grain-free and designed to be fed as a complete meal or used as a mixer for dogs who do well on rich, meat-heavy diets.
Nutritionally, this is a rich, meat-forward, freeze-dried raw food that can work well for healthy, active dogs and puppies who tolerate high protein and fat. The ingredient list is very simple and centered around beef and beef organs, with organic vegetables and fruits for added nutrients and a vitamin–mineral mix to balance it as a complete diet. Because it is calorie-dense and quite rich, it suits dogs with higher energy needs best, and portions will need to be carefully controlled for dogs with lower activity levels or a history of pancreatitis.
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At a Glance
KibbleLab Review
Strengths
- Very high protein (48% as-fed) and high fat (32% as-fed) from beef muscle meat and organs, providing concentrated animal-based nutrition.
- Short, straightforward ingredient list with beef and beef organs first, followed by organic vegetables and fruits, which is helpful for dogs needing simpler formulations.
- AAFCO complete and balanced for all life stages by formulation, so it can be used as a sole diet for puppies and adults when fed as directed.
- Freeze-dried format preserves many nutrients of raw ingredients while being more convenient to store and handle than fresh raw diets.
Considerations
- Calorie-dense at about 132 kcal per ounce and quite high in fat, so portion sizes must be small; this richness may not be ideal for dogs prone to pancreatitis or who need lower-fat diets.
- Beef is a common protein allergen for some dogs, so this food would not be appropriate if your dog has a known beef sensitivity.
- Grain-free and very low in carbohydrate; while fine for many dogs, this profile can be too rich for some pets with sensitive stomachs or certain medical conditions.
- Feeding a freeze-dried raw diet still requires careful handling and hygiene, especially around young children, elderly, or immunocompromised family members.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Beef
Beef is commonly used in dog and cat foods as a primary animal protein and palatability enhancer, supplying high-quality essential amino acids, B vitamins, iron, and zinc that support muscle maintenance and overall health. Owners should note beef can be calorie- and fat-dense and is a relatively common allergen, and raw or improperly handled beef carries microbial risks, so formulation, fat content, and sourcing/processing are important considerations.
02
Beef Heart
Beef heart is a nutrient-dense organ meat commonly used in pet foods and treats as a high-quality animal protein and flavor enhancer, providing essential amino acids, taurine (especially important for cats and supportive of cardiac health in both species), B vitamins (including B12), iron, zinc and coenzyme Q10. It is a beneficial addition when part of a balanced diet but should not be the sole protein source—pets with beef allergies should avoid it, and processed or raw beef heart requires proper formulation and handling to ensure mineral balance and food-safety (e.g., control of sodium and pathogens).
03
Beef Liver
Beef liver is an organ meat commonly used in dog and cat foods and treats as a highly palatable, protein-rich, nutrient-dense ingredient that provides concentrated, bioavailable vitamins (especially vitamin A and B12), heme iron, copper, and essential amino acids. While it supports blood health and overall nutrition, beef liver should be fed in moderation because excess vitamin A can cause toxicity, its richness may upset sensitive stomachs or contribute to pancreatitis in predisposed pets, and proper sourcing/processing is important to minimize contaminant or bacterial risks.
04
Broccoli
Broccoli is used as a low‑calorie vegetable additive or treat ingredient rather than a protein source, providing fiber, vitamins (A, K, folate), minerals and antioxidants like sulforaphane that can support digestion and cellular health in dogs and, to a lesser extent, cats. It should be offered in small, plain, cooked or finely chopped portions because raw or large amounts can cause gas, gastrointestinal upset, choking, and—if fed excessively—potential thyroid interference from cruciferous compounds; avoid added seasonings such as onion or garlic.
05
Squash
Squash is used in pet foods as a low‑calorie vegetable ingredient that provides digestible fiber, moisture and nutrients such as beta‑carotene (a vitamin A precursor), vitamin C and potassium, which can support digestive health, weight management and antioxidant protection. It is generally safe for dogs and cats when cooked or pureed but offers limited protein for obligate carnivores, so owners should avoid salted or seasoned preparations, remove seeds, and introduce it gradually to prevent gastrointestinal upset.
Nutritional Breakdown
How to read As Fed versus Dry Matter
As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.What is calorie density
How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.Product Details & Brand
Product Specs
AAFCO Nutritional Adequacy
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional
adequacy standards US pet foods are measured against.
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.Brand
Purpose is a premium brand offering freeze-dried raw dog foods made from responsibly sourced, human-grade ingredients. The brand targets pet owners seeking ethically produced, all-natural nutrition with a focus on sustainability and animal welfare.
Visit PurposeManufacturer
Purpose Pet Food LLC works with USDA-inspected facilities to ensure high standards of food safety. Its production follows HACCP protocols and complies with FDA regulations for pet food manufacturing.
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
Purpose Beef & Veggie Freeze-Dried Raw Dog Food has no recalls since 2014.
Source: FDA Pet Food Recall Database · Monitored daily
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Frequently Asked Questions
Has Purpose ever been recalled?
We have no recalls on record for Purpose. We monitor the FDA Pet Food Recall Database daily.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.
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