Rabbit & Veggie Freeze-Dried Raw Dog Food
Verified Aug 17, 2026
This is a high-protein, freeze-dried raw dog food made primarily from rabbit with bone, plus organic vegetables and fruits. It’s formulated as a complete and balanced diet for dogs of all ages, and may suit dogs that don’t tolerate more common proteins like chicken or beef. The recipe is grain-free and uses organ- and muscle-based ingredients to provide concentrated nutrition in a convenient dry format.
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Strong Choice
This is a very high-protein, rabbit-based freeze-dried raw diet designed for dogs at all life stages. The single animal protein and simple ingredient list can be helpful for some dogs with food sensitivities who need a novel protein. It offers a nutrient-dense option for owners specifically seeking a complete raw-style diet in a shelf-stable form.
Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.
The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.
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At a Glance
Where these benefits come from
Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.KibbleLab Review
Strengths
- Rabbit with bone as the main ingredient provides highly digestible animal protein and natural minerals.
- The formula is complete and balanced to AAFCO standards for all life stages, including puppies and adults.
- Organic vegetables and fruits add natural fiber and phytonutrients to support overall wellness.
- Freeze-dried processing helps retain nutrients while offering the convenience of a dry food.
Considerations
- Rabbit is still a meat protein, so it will not help dogs with general animal-protein allergies.
- This is a very rich, high-protein and high-fat food, which may be too intense for some dogs with pancreatitis or fat-sensitive conditions.
- Being grain-free and very low in starch, it may not suit dogs that do better on more moderate protein or higher carbohydrate diets.
- Raw-style diets may not be ideal for immunocompromised pets, so discuss this type of food with your veterinarian if your dog has health issues.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Rabbit With Bone
Rabbit with bone is used as a novel animal protein and mineral source in pet foods, supplying highly digestible protein plus bone-derived calcium, phosphorus, collagen and marrow fats. It can be a good option for dogs or cats with food sensitivities, but should be part of a complete, properly formulated diet because raw or improperly processed bones can pose bacterial or physical hazards and diets relying solely on rabbit may require additional taurine and nutrient supplementation for cats.
02
Broccoli
Broccoli is used as a low‑calorie vegetable additive or treat ingredient rather than a protein source, providing fiber, vitamins (A, K, folate), minerals and antioxidants like sulforaphane that can support digestion and cellular health in dogs and, to a lesser extent, cats. It should be offered in small, plain, cooked or finely chopped portions because raw or large amounts can cause gas, gastrointestinal upset, choking, and—if fed excessively—potential thyroid interference from cruciferous compounds; avoid added seasonings such as onion or garlic.
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03
Carrot
Carrot is used in pet foods as a vegetable ingredient providing fiber, moisture, texture and antioxidant nutrients such as beta‑carotene (a provitamin A), vitamin K, vitamin C and potassium, contributing to palatability and digestive bulk. Cooked carrots are more digestible and release more beta‑carotene, but cats cannot efficiently convert beta‑carotene to active vitamin A so carrots are more nutritionally useful for dogs than as a primary vitamin A source for cats; they should be fed in moderation due to natural sugars and should be offered in appropriately sized pieces to avoid choking.
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04
Squash
Squash is used in pet foods as a low‑calorie vegetable ingredient that provides digestible fiber, moisture and nutrients such as beta‑carotene (a vitamin A precursor), vitamin C and potassium, which can support digestive health, weight management and antioxidant protection. It is generally safe for dogs and cats when cooked or pureed but offers limited protein for obligate carnivores, so owners should avoid salted or seasoned preparations, remove seeds, and introduce it gradually to prevent gastrointestinal upset.
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05
Blueberry
Blueberries are used in pet foods and treats as a low‑calorie source of dietary fiber, vitamins (notably vitamin C) and antioxidant phytochemicals (anthocyanins), providing natural color and mild flavor. They may support general antioxidant and digestive health in dogs and, to a lesser extent, cats (obligate carnivores), but should be offered in moderation due to natural sugars and possible gastrointestinal upset, and owners should avoid products with added sweeteners (especially xylitol) or harmful preservatives.
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Nutritional Breakdown
How to read As Fed versus Dry Matter
As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.What is calorie density
How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.Not sure how much of this to feed?
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Product Details & Brand
Product Specs
AAFCO Nutritional Adequacy
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional
adequacy standards US pet foods are measured against.
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.Brand
Purpose is a premium brand offering freeze-dried raw dog foods made from responsibly sourced, human-grade ingredients. The brand targets pet owners seeking ethically produced, all-natural nutrition with a focus on sustainability and animal welfare.
Manufacturer
Purpose Pet Food LLC works with USDA-inspected facilities to ensure high standards of food safety. Its production follows HACCP protocols and complies with FDA regulations for pet food manufacturing.
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
No recall is listed for Purpose Rabbit & Veggie Freeze-Dried Raw Dog Food.
Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026
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Frequently Asked Questions
Has Purpose ever been recalled?
We have no recalls on record for Purpose. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
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