Rabbit & Veggie Freeze-Dried Raw Dog Food
Verified Jun 3, 2026
This is a high-protein, freeze-dried raw dog food using rabbit with bone as the sole animal protein, supported by organic vegetables and fruits. It’s formulated as a complete and balanced diet for dogs of all ages and sizes, and can be fed as a full meal or crumbled in as a topper. The recipe is grain-free and very low in fiber, which may suit some dogs with sensitive digestion who do well on rich, meat-heavy diets.
Nutritionally, this is a very dense, meat-forward freeze-dried raw diet that should provide ample protein and fat for most healthy dogs at any life stage. Rabbit with bone plus organ-rich ingredients offer a highly digestible amino acid and mineral source, while the organic vegetables and fruits contribute some natural vitamins and antioxidants. It’s best suited for dogs that tolerate higher-fat, low-fiber, raw-style diets and for owners comfortable handling and feeding minimally processed foods.
The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.
KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.
At a Glance
KibbleLab Review
Strengths
- Very high protein and fat levels for a dry product (around 46–51% protein and 20–21% fat as-fed), which is appropriate for active dogs and growth when fed correctly.
- Uses rabbit with bone as the main animal ingredient, providing quality protein, natural calcium and phosphorus, and a novel protein option for some dogs with food sensitivities.
- Includes organic vegetables and fruits (broccoli, carrots, squash, blueberries, apples) plus added chelated minerals and vitamins for complete and balanced nutrition for all life stages by AAFCO formulation.
- Freeze-dried processing helps retain many nutrients of raw ingredients while offering better convenience and shelf stability than fresh raw diets.
Considerations
- This is a very rich, high-fat, low-fiber formula, which may be too heavy for some dogs prone to pancreatitis or loose stools; transitions should be slow and careful.
- Grain-free and very meat-heavy diets can be excellent for some dogs but are not automatically better; dogs with certain medical conditions or needing more dietary fiber may do better on a different style of food.
- Raw-based products, even when freeze-dried, may not be ideal for households with very young children, elderly, pregnant, or immunocompromised people, due to general handling and food safety considerations.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Rabbit With Bone
Rabbit with bone is used as a novel animal protein and mineral source in pet foods, supplying highly digestible protein plus bone-derived calcium, phosphorus, collagen and marrow fats. It can be a good option for dogs or cats with food sensitivities, but should be part of a complete, properly formulated diet because raw or improperly processed bones can pose bacterial or physical hazards and diets relying solely on rabbit may require additional taurine and nutrient supplementation for cats.
02
Broccoli
Broccoli is used as a low‑calorie vegetable additive or treat ingredient rather than a protein source, providing fiber, vitamins (A, K, folate), minerals and antioxidants like sulforaphane that can support digestion and cellular health in dogs and, to a lesser extent, cats. It should be offered in small, plain, cooked or finely chopped portions because raw or large amounts can cause gas, gastrointestinal upset, choking, and—if fed excessively—potential thyroid interference from cruciferous compounds; avoid added seasonings such as onion or garlic.
03
Carrot
Carrot is used in pet foods as a vegetable ingredient providing fiber, moisture, texture and antioxidant nutrients such as beta‑carotene (a provitamin A), vitamin K, vitamin C and potassium, contributing to palatability and digestive bulk. Cooked carrots are more digestible and release more beta‑carotene, but cats cannot efficiently convert beta‑carotene to active vitamin A so carrots are more nutritionally useful for dogs than as a primary vitamin A source for cats; they should be fed in moderation due to natural sugars and should be offered in appropriately sized pieces to avoid choking.
04
Squash
Squash is used in pet foods as a low‑calorie vegetable ingredient that provides digestible fiber, moisture and nutrients such as beta‑carotene (a vitamin A precursor), vitamin C and potassium, which can support digestive health, weight management and antioxidant protection. It is generally safe for dogs and cats when cooked or pureed but offers limited protein for obligate carnivores, so owners should avoid salted or seasoned preparations, remove seeds, and introduce it gradually to prevent gastrointestinal upset.
05
Blueberry
Blueberries are used in pet foods and treats as a low‑calorie source of dietary fiber, vitamins (notably vitamin C) and antioxidant phytochemicals (anthocyanins), providing natural color and mild flavor. They may support general antioxidant and digestive health in dogs and, to a lesser extent, cats (obligate carnivores), but should be offered in moderation due to natural sugars and possible gastrointestinal upset, and owners should avoid products with added sweeteners (especially xylitol) or harmful preservatives.
Nutritional Breakdown
How to read As Fed versus Dry Matter
As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.What is calorie density
How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.Product Details & Brand
Product Specs
AAFCO Nutritional Adequacy
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional
adequacy standards US pet foods are measured against.
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.Brand
Purpose is a premium brand offering freeze-dried raw dog foods made from responsibly sourced, human-grade ingredients. The brand targets pet owners seeking ethically produced, all-natural nutrition with a focus on sustainability and animal welfare.
Visit PurposeManufacturer
Purpose Pet Food LLC works with USDA-inspected facilities to ensure high standards of food safety. Its production follows HACCP protocols and complies with FDA regulations for pet food manufacturing.
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
Purpose Rabbit & Veggie Freeze-Dried Raw Dog Food has no recalls since 2014.
Source: FDA Pet Food Recall Database · Monitored daily
Sign up for the full picture
Feeding Calculator
Personalized portion sizes based on your pet's weight, age, and activity level.
Get startedSimilar Foods
Post your dog's report card and challenge friends to check their food.
Frequently Asked Questions
Has Purpose ever been recalled?
We have no recalls on record for Purpose. We monitor the FDA Pet Food Recall Database daily.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.
Continue with Google
Continue with Facebook