Natural Fruity Crunchy Snacks With Apples & Oatmeal Dog Treats
Verified Jul 22, 2026
A baked, crunchy dog treat made mainly from whole grain wheat and oats, with apples and a bit of chicken meal providing some added flavor and protein. It’s designed as an occasional snack rather than a balanced diet, suitable for puppies over 9 weeks and adult dogs. The recipe is higher in carbohydrates, like most biscuits, and includes flaxseed and beet pulp for a bit of fiber.
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Strong Choice
This is a well-formulated, biscuit-style treat from a reputable veterinary brand, intended to be used alongside a complete and balanced dog food. It relies on grains and apples for most of its calories, with moderate protein and relatively low fat, which can work well for many otherwise healthy dogs who enjoy crunchy snacks. As with any treat, it should be fed in small amounts, especially for dogs that are sensitive to wheat or need tight calorie control.
Computed from 2 of 3 applicable checks. Missing data is skipped, never counted against a food.
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At a Glance
KibbleLab Review
Strengths
- Uses whole grain wheat and oats as primary ingredients, providing complex carbohydrates and some fiber rather than empty-calorie fillers.
- Includes apples, beet pulp, and flaxseed, which contribute fiber and some beneficial nutrients to support digestive health in modest ways.
- Moderate protein (about 18% on a dry-matter basis) and relatively low fat (about 7%), which can be helpful for dogs that don’t need very rich, fatty treats.
- Clear statement that it is for intermittent or supplemental feeding only, making it easy for owners to understand it’s a treat, not a full diet.
Considerations
- Contains wheat and chicken meal, which are common food allergens for some dogs; not ideal if your dog is known to be sensitive to either ingredient.
- High in carbohydrates (about 67% on a dry-matter basis), so portions should be kept small, particularly for overweight dogs or those prone to weight gain.
- Not a complete and balanced food, so it must be limited to a small part of the overall daily intake (generally under 10% of total calories).
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Whole Grain Wheat
Whole grain wheat is used in pet foods as a digestible source of carbohydrates, fiber and some plant protein, and provides B‑vitamins and minerals to supply energy and help support stool quality—its nutritional contribution is typically more relevant for dogs than for obligate‑carnivore cats. While whole wheat retains more nutrients and fiber than refined wheat, it is calorie‑dense and can trigger gluten or grain sensitivities in a minority of pets, so animals with known wheat allergies or weight management concerns may be better served by wheat‑free or lower‑carbohydrate options.
02
Oat Flour
Oat flour is used in pet food mainly as a carbohydrate source and binder that contributes soluble fiber (including beta‑glucans), modest protein, and B vitamins and minerals. It can help support digestive health and stool quality in dogs and is generally safe for cats in small amounts, but it is calorie‑dense so shouldn’t dominate diets for obligate carnivores and pets with grain sensitivities should be monitored for rare oat allergy or cross‑contamination with gluten‑containing grains.
03
Apple
Apple is used in pet foods as a fruit ingredient that supplies soluble fiber (pectin), natural flavor, moisture, and small amounts of vitamins and antioxidants. It can support digestion and add low‑calorie sweetness, but seeds and cores should be avoided because of cyanogenic compounds, apples are relatively high in natural sugars so should be used in moderation (and washed to remove pesticides), and cats—being obligate carnivores—gain less nutritional benefit than dogs.
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04
Oatmeal
Oatmeal is used in pet foods as a digestible carbohydrate and source of soluble fiber (notably beta‑glucans), serving as a gentle filler or binder that can support healthy digestion and steady energy release. It provides B vitamins and minerals, is generally well tolerated by dogs and many cats when cooked and plain, but should be free of added sugars or flavorings and used cautiously for overweight or diabetic pets or animals with individual grain sensitivities.
05
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
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Nutritional Breakdown
How to read As Fed versus Dry Matter
As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.Product Details & Brand
Product Specs
AAFCO Nutritional Adequacy
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional
adequacy standards US pet foods are measured against.
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.Why this is not complete and balanced
This product is not labeled complete and balanced. It is intended for intermittent or supplemental feeding.Brand
Hill's Natural is Hill's Pet Nutrition's treats line, offering natural and grain-free dog treats such as jerky strips, soft savories, crunchy snacks, and baked biscuits made without artificial flavors or preservatives.
WSAVA publishes criteria for evaluating a manufacturer (qualified nutritionists, feeding trials, published research); it does not certify or endorse brands.
Manufacturer
Hill's Pet Nutrition maintains strict quality and safety standards in all of its manufacturing sites, with adherence to rigorous ingredient testing and safety validation procedures. Facilities follow current Good Manufacturing Practices (cGMPs) and are regularly audited for quality, safety, and consistency. All products meet or exceed AAFCO and FDA regulatory standards for pet food.
PSC is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification. Hill's Pet Nutrition is a PSC Accredited business. View profile
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
No recall is listed for Hill's Natural Natural Fruity Crunchy Snacks With Apples & Oatmeal Dog Treats.
Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026
Hill's Natural has 1 recall on record. View brand recalls
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Frequently Asked Questions
Has Hill's Natural ever been recalled?
Hill's Natural has 1 recall on record. The most recent was FDA Recall: Hill’s Pet Nutrition on May 21, 2019.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
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