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B.F.F. vs Wellness

B.F.F. is made by Weruva International, Inc., and Wellness by Wellness Pet Company (owned by Clearlake Capital Group), and both make food for cats and dogs. On KibbleLab, B.F.F. and Wellness both average 8.2 out of 10. Wellness is accredited by the Pet Sustainability Coalition; B.F.F. is not.

B.F.F. and Wellness compared

B.F.F. Wellness
Manufacturer Weruva International, Inc. Wellness Pet Company
Parent company Independent Clearlake Capital Group
Founded 2006 2021
Headquarters Natick, Massachusetts, USA Tewksbury, Massachusetts, USA
Products listed 34 259
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 34) 8.2 (avg of 259)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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B.F.F. vs Wellness: how they compare

Scores

B.F.F. and Wellness average the same KibbleLab score, 8.2 out of 10, across 34 and 259 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

B.F.F. is made by Weruva International, Inc., an independent maker, based in Natick, Massachusetts, USA, founded in 2006. Wellness is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Wellness is accredited by the Pet Sustainability Coalition; B.F.F. is not. KibbleLab lists 34 B.F.F. foods and 259 Wellness foods.

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Common Questions

Which scores higher on KibbleLab, B.F.F. or Wellness?

B.F.F. and Wellness average the same KibbleLab score, 8.2 out of 10.

Who makes B.F.F. and Wellness?

B.F.F. is made by Weruva International, Inc. Wellness is made by Wellness Pet Company, which is owned by Clearlake Capital Group.

Which brand has more products on KibbleLab?

Wellness has 259 products in the KibbleLab database, compared with 34 for B.F.F..

Where is each brand based?

B.F.F. is based in Natick, Massachusetts, USA. Wellness is based in Tewksbury, Massachusetts, USA.

Are B.F.F. or Wellness PSC Accredited?

Wellness is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have B.F.F. or Wellness been recalled?

Neither B.F.F. nor Wellness has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: B.F.F. and Wellness .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.