For pet food brands
Get your brand represented accurately.
KibbleLab scores every pet food the same way, independently. If we are missing your product, our data needs a correction, or you would like to work together, this is the way in.
Why brands work with us
An honest listing is worth more than a paid one.
Accurate representation
Keep your ingredients, guaranteed analysis, and product details current, so pet parents see your food as it really is.
Transparency into how you are evaluated
The same rubric applies to every product. See exactly how it works, and tell us where a data point is wrong.
Recall responsiveness
We track U.S. FDA recalls against the catalog. If something is resolved or mislabeled, tell us and we will reflect it.
Reach engaged pet parents
Our audience is actively researching what to feed their dogs and cats. Accurate, complete data is how they find and understand your products.
Independence, stated plainly
You cannot pay for a better score.
A relationship with KibbleLab gets you accurate data, transparency into how your products are evaluated, and a way to reach pet parents who care. It does not, and never will, move your score.
That is the point. Our audience trusts what we say about your food precisely because no brand can buy its way up. That trust is what makes being represented here worth something.
Reach out
Tell us what you need.
Pick what brings you here, add a couple of details, and the right person on our team will follow up.
Common questions
Questions from brands.
Can we pay for a better score?
No. The score comes from the same rubric applied to every product, and it is never for sale. A relationship changes the accuracy of your data, not your rating.
Our data is wrong. How do we fix it?
Choose "Correct our product data" above, link the products, and tell us what changed. Reformulations, updated guaranteed analysis, and label corrections are exactly what we want to hear about.
How are we scored?
The methodology is public. Read the science behind the scores
You are missing our product.
Choose "Add a missing product" and send us the links or UPCs. We will add it to the catalog and evaluate it the same way as everything else.
Do you license data?
Yes, for teams building on pet food data. That runs on a separate track. See KibbleLab for data
Continue with Google
Continue with Facebook