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Holistic Select vs Protein Boost

Holistic Select is made by Wellness Pet Company (owned by Clearlake Capital Group), and Protein Boost by K9 Natural Foods Limited (owned by KKR (Natural Pet Food Group)), and both make food for dogs. On KibbleLab, Protein Boost averages 8.6 out of 10 across its scored foods, compared with 8.2 for Holistic Select.

Holistic Select and Protein Boost compared

Holistic Select Protein Boost
Manufacturer Wellness Pet Company K9 Natural Foods Limited
Parent company Clearlake Capital Group KKR (Natural Pet Food Group)
Founded 2021 2006
Headquarters Tewksbury, Massachusetts, USA Christchurch, New Zealand
Products listed 8 13
Serves Dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 8) 8.6 (avg of 13)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Holistic Select vs Protein Boost: how they compare

Scores

Protein Boost scores higher on KibbleLab, averaging 8.6 out of 10 across 13 scored foods, compared with 8.2 across 8 for Holistic Select. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Holistic Select is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021. Protein Boost is made by K9 Natural Foods Limited, owned by KKR (Natural Pet Food Group), based in Christchurch, New Zealand, founded in 2006.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 8 Holistic Select foods and 13 Protein Boost foods.

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Common Questions

Which scores higher on KibbleLab, Holistic Select or Protein Boost?

Protein Boost scores higher: it averages 8.6 out of 10 across 13 scored foods, compared with 8.2 for Holistic Select. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Holistic Select and Protein Boost?

Holistic Select is made by Wellness Pet Company, which is owned by Clearlake Capital Group. Protein Boost is made by K9 Natural Foods Limited, which is owned by KKR (Natural Pet Food Group).

Which brand has more products on KibbleLab?

Protein Boost has 13 products in the KibbleLab database, compared with 8 for Holistic Select.

Where is each brand based?

Holistic Select is based in Tewksbury, Massachusetts, USA. Protein Boost is based in Christchurch, New Zealand.

Are Holistic Select or Protein Boost PSC Accredited?

Both Holistic Select and Protein Boost are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have Holistic Select or Protein Boost been recalled?

Neither Holistic Select nor Protein Boost has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Holistic Select and Protein Boost .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.