Dry Dog Salmon & Ocean Fish Kibble
Verified Jul 22, 2026
This is a high-protein, grain-free dry kibble for adult dogs, built around white fish, chicken meal, pork meal, and salmon meal as the main animal protein sources. Lentils, split peas, and beet pulp supply carbohydrates and fiber, while added omega-6 fats and vitamins support overall nutrition. It is a calorie-dense formula suited for dogs that burn a lot of energy and do well on higher-protein diets.
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Strong Choice
Nutritionally, this is a high-protein, relatively high-fat, grain-free kibble that should suit many healthy, active adult dogs who tolerate fish and poultry well. It uses multiple named animal meals, which are very concentrated protein sources, along with legumes as the main carbohydrate. Because peas and lentils are prominent and the food is grain-free, it may not be the best choice for dogs from breeds where heart disease is a particular concern, based on emerging research around legume-heavy diets.
Computed from 3 of 4 applicable checks. Missing data is skipped, never counted against a food.
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At a Glance
Where these benefits come from
Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.KibbleLab Review
Strengths
- High protein (34% as-fed) and moderate-to-high fat (17% as-fed), which can work well for active dogs needing more calories and muscle support.
- Multiple named animal proteins (white fish, chicken meal, pork meal, fish meal, salmon meal) provide a good range of essential amino acids.
- Clear vitamin and mineral fortification, including added methionine and vitamin E, to round out the nutrient profile.
- No artificial colors listed, and naturally preserved fats with mixed tocopherols and citric acid.
Considerations
- Grain-free formula with lentils and split peas high in the ingredient list; legume-heavy, grain-free diets have been associated with dilated cardiomyopathy (DCM) in some dogs, so this is worth discussing with your vet, especially for at‑risk breeds.
- Includes chicken meal, chicken fat, pork meal, and fish, so it is not suitable for dogs with chicken, pork, or fish allergies.
- Calorie-dense at about 422 kcal per cup, so portions need to be measured carefully to avoid unwanted weight gain in less active dogs.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Whitefish
Whitefish (such as pollock, cod, or haddock) is commonly used in pet foods as a lean animal protein source that provides high‑quality essential amino acids, good digestibility, and some omega‑3 fatty acids to support skin, coat and muscle maintenance. While generally palatable and useful for weight‑managed formulas, pet parents should be aware of potential fish allergies and the importance of responsible sourcing and processing to minimize contaminants; cats also require adequate dietary taurine, so whitefish should be part of a complete, balanced diet.
02
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
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03
Lentil
Lentils are a plant-based source of protein, complex carbohydrates, fiber and micronutrients (notably folate and iron) commonly used in pet foods to add bulk, promote satiety and help moderate post-meal blood sugar. They can be a useful ingredient for dogs when properly processed and balanced with animal-derived amino acids, but lentil protein is less digestible and incomplete for obligate carnivores like cats; high legume inclusion can also increase gas or digestive upset and has been discussed in the context of diet-associated heart concerns in dogs, so lentils should be used in nutritionally complete, vetted formulations.
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04
Split Pea
Split peas are a cooked, milled legume commonly used in pet foods as a plant-based source of digestible carbohydrates, fiber and supplementary protein, supplying soluble fiber, resistant starch and micronutrients like B vitamins, iron and potassium to support digestion and satiety. They are not a complete protein for obligate carnivores (cats) and, when used in high concentrations in some grain‑free diets, legumes including peas have been investigated for a possible association with canine dilated cardiomyopathy; therefore split peas should be included only in properly formulated diets that meet AAFCO/NRC nutrient profiles and pet owners with heart‑concern or sensitive animals should consult their veterinarian.
05
Chicken Fat
Chicken fat is used in dog and cat foods as a concentrated energy and flavor source that supplies essential fatty acids (notably linoleic acid) and aids absorption of fat‑soluble vitamins, improving palatability and supporting skin and coat health. Because it is calorie‑dense, diets must account for added fat to prevent weight gain, and quality (proper rendering and antioxidant protection to prevent rancidity) is important; although fats are less commonly allergenic than proteins, pets with poultry sensitivities may still react in some cases.
Nutritional Breakdown
How to read As Fed versus Dry Matter
As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.What is calorie density
How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.Not sure how much of this to feed?
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Product Details & Brand
Product Specs
Brand
Crave is a high-protein dog and cat food brand from Mars Petcare positioned as grain-free or grain-inclusive recipes inspired by ancestral diets. It targets consumers seeking higher meat content, no artificial flavors or preservatives, and a more natural, meat‑focused ingredient list at a mainstream retail price.
Manufacturer
Mars Petcare operates large-scale manufacturing facilities in North America, Europe, Asia-Pacific, and Latin America with formal quality and food safety systems modeled on human food standards. Facilities follow HACCP-based programs, Good Manufacturing Practices, and are routinely audited for compliance with local regulatory bodies (e.g., FDA and USDA in the U.S., FEDIAF-related standards in Europe). Mars maintains in‑house research and development centers, employs veterinarians and pet nutrition scientists, and conducts digestibility and palatability studies and AAFCO feeding trials for many of its complete-and-balanced diets.
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
No recall is listed for Crave Dry Dog Salmon & Ocean Fish Kibble.
Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026
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Frequently Asked Questions
Has Crave ever been recalled?
We have no recalls on record for Crave. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
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