Chicken & Veggie Freeze-Dried Raw Dog Food
Verified Sep 22, 2026
This is a high-protein, freeze-dried raw food for dogs of all ages, built around chicken meat and organ meats as the main protein sources. It adds organic vegetables and fruits plus herring and coconut oils for added nutrients and fatty acids. The recipe is complete and balanced for all life stages and can be used as a full diet or high-value topper for most dogs with normal chicken tolerance.
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Strong Choice
This is a very meat-heavy, freeze-dried raw diet designed for dogs at any life stage, including puppies and adults. It focuses on chicken muscle and organ meats with some organic vegetables and fruits, providing a calorie-dense option that can be fed as a main diet or used as a topper. It’s best suited for owners comfortable feeding raw-style foods and dogs who do well on rich, high-protein, high-fat diets.
Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.
The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.
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At a Glance
Where these benefits come from
Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.KibbleLab Review
Strengths
- Chicken, chicken heart, and chicken liver provide very high animal-based protein and important vitamins and minerals.
- AAFCO formulated as complete and balanced for all life stages, so it can be fed to puppies and adults if used as directed.
- Includes herring oil and coconut oil, which supply beneficial fatty acids for skin, coat, and overall health.
- Organic vegetables and fruits add natural fiber and phytonutrients to support gut health and general nutrition.
Considerations
- Chicken is the only animal protein, so it’s not a good fit for dogs with chicken allergies or past chicken sensitivities.
- With 52% protein and 23% fat and about 4,100 kcal/kg, this is very calorie-dense and rich, so portions need to be measured carefully.
- As a raw-style freeze-dried product, it may not be ideal for households or dogs where raw feeding is a concern; rehydration and safe handling are important.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
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02
Chicken Heart
Chicken heart is a nutrient-dense organ meat commonly used in dog and cat foods and treats as a highly palatable animal protein source, providing taurine, B vitamins (notably B12), iron, zinc and coenzyme Q10. It supports lean muscle and, for cats, provides essential taurine, but should be included as part of a balanced formulation and properly sourced/processed to reduce bacterial risk, since excessive organ intake can unbalance nutrients or be a concern for pets with specific metabolic or urate-stone issues.
03
Chicken Liver
Chicken liver is a nutrient-dense organ meat commonly used in pet foods and treats as a highly palatable protein source and flavor enhancer, providing concentrated vitamins (especially vitamin A and B-complex), iron, and copper that support energy metabolism, red blood cell formation, and skin/coat health in both dogs and cats. Because it is so rich, liver should be fed in moderation—excessive intake can cause vitamin A toxicity, and its high fat content and risk of bacterial contamination mean it should be properly sourced or cooked and limited for pets with pancreatitis or specific dietary restrictions.
04
Broccoli
Broccoli is used as a low‑calorie vegetable additive or treat ingredient rather than a protein source, providing fiber, vitamins (A, K, folate), minerals and antioxidants like sulforaphane that can support digestion and cellular health in dogs and, to a lesser extent, cats. It should be offered in small, plain, cooked or finely chopped portions because raw or large amounts can cause gas, gastrointestinal upset, choking, and—if fed excessively—potential thyroid interference from cruciferous compounds; avoid added seasonings such as onion or garlic.
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05
Carrot
Carrot is used in pet foods as a vegetable ingredient providing fiber, moisture, texture and antioxidant nutrients such as beta‑carotene (a provitamin A), vitamin K, vitamin C and potassium, contributing to palatability and digestive bulk. Cooked carrots are more digestible and release more beta‑carotene, but cats cannot efficiently convert beta‑carotene to active vitamin A so carrots are more nutritionally useful for dogs than as a primary vitamin A source for cats; they should be fed in moderation due to natural sugars and should be offered in appropriately sized pieces to avoid choking.
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Nutritional Breakdown
How to read As Fed versus Dry Matter
As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.What is calorie density
How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.Not sure how much of this to feed?
The right daily portion depends on your dog's weight, age, and activity level. Create a free account, add your dog, and get their daily calories and portion sizes.
Product Details & Brand
Product Specs
AAFCO Nutritional Adequacy
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional
adequacy standards US pet foods are measured against.
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.Brand
Purpose is a premium brand offering freeze-dried raw dog foods made from responsibly sourced, human-grade ingredients. The brand targets pet owners seeking ethically produced, all-natural nutrition with a focus on sustainability and animal welfare.
Manufacturer
Purpose Pet Food LLC works with USDA-inspected facilities to ensure high standards of food safety. Its production follows HACCP protocols and complies with FDA regulations for pet food manufacturing.
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
No recall is listed for Purpose Chicken & Veggie Freeze-Dried Raw Dog Food.
Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Oct 15, 2026
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Frequently Asked Questions
Has Purpose ever been recalled?
We have no recalls on record for Purpose. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
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