Chicken & Veggie Freeze-Dried Raw Dog Food
Verified May 24, 2026
This is a very high-protein, freeze-dried raw food for dogs of all ages, using whole chicken (including bone and organs) as the primary protein and mineral source. It adds organic vegetables and fruits plus herring oil and coconut oil for additional nutrients and fatty acids. The formula is grain-free and designed to be fed as a complete meal or mixed with other foods, particularly for dogs who do well on higher-protein, minimally processed diets.
Nutritionally, this is a rich, meat-forward, freeze-dried raw option that provides complete and balanced nutrition for dogs at all life stages, including puppies and seniors. The ingredient list is simple and focused on chicken parts and organic produce, with added vitamins and chelated minerals to meet AAFCO standards. It can work well for healthy dogs who tolerate chicken and for owners looking for a higher-protein, raw-style diet in a more convenient form, though its richness may not suit every dog’s digestive system.
The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.
KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.
At a Glance
KibbleLab Review
Strengths
- Very high protein (52% as-fed) and substantial fat (23% as-fed), appropriate for active dogs and growth when fed in correct amounts.
- Uses whole chicken with bone and organs as named animal ingredients, providing high-quality amino acids and natural sources of minerals like calcium and phosphorus.
- Includes organic vegetables and fruits plus herring oil and coconut oil, contributing fiber, antioxidants, and omega fatty acids.
- Complete and balanced to AAFCO standards for all life stages, so it can be used as a sole diet when fed according to directions.
Considerations
- Chicken is the only animal protein, so it is not suitable for dogs with chicken allergies or those who have reacted to chicken-based diets in the past.
- The combination of very high protein and fat and calorie density (about 110 kcal per ounce) means portions need to be measured carefully, especially for less active or overweight-prone dogs.
- As a raw-style, freeze-dried product, it may be richer than some dogs are used to; a gradual transition is important to minimize digestive upset.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Ground Chicken
Ground chicken is commonly used in dog and cat foods as a palatable, high-quality animal protein source that supplies essential amino acids and is readily digestible, with nutritional content varying by lean-to-fat ratio. It can enhance flavor and protein intake but may trigger food allergies in some pets, contribute excess fat and calories (increasing pancreatitis risk in susceptible animals), and must be properly handled/cooked and balanced with vitamins/minerals (including taurine for cats) to form a complete diet.
02
Chicken Heart
Chicken heart is a nutrient-dense organ meat commonly used in dog and cat foods and treats as a highly palatable animal protein source, providing taurine, B vitamins (notably B12), iron, zinc and coenzyme Q10. It supports lean muscle and, for cats, provides essential taurine, but should be included as part of a balanced formulation and properly sourced/processed to reduce bacterial risk, since excessive organ intake can unbalance nutrients or be a concern for pets with specific metabolic or urate-stone issues.
03
Chicken Liver
Chicken liver is a nutrient-dense organ meat commonly used in pet foods and treats as a highly palatable protein source and flavor enhancer, providing concentrated vitamins (especially vitamin A and B-complex), iron, and copper that support energy metabolism, red blood cell formation, and skin/coat health in both dogs and cats. Because it is so rich, liver should be fed in moderation—excessive intake can cause vitamin A toxicity, and its high fat content and risk of bacterial contamination mean it should be properly sourced or cooked and limited for pets with pancreatitis or specific dietary restrictions.
04
Chicken Gizzard
Chicken gizzard is a nutrient-dense organ meat commonly used in pet foods and treats as a high-quality animal protein, contributing lean protein, B vitamins (notably B12), iron, zinc and other trace minerals to canine and feline diets. It can improve palatability and nutrient density but should be properly cooked and handled to avoid bacterial contamination, and owners of pets with specific health concerns (e.g., certain renal conditions or urate stone risk) or those feeding whole pieces should consult a veterinarian before regular inclusion.
05
Broccoli
Broccoli is used as a low‑calorie vegetable additive or treat ingredient rather than a protein source, providing fiber, vitamins (A, K, folate), minerals and antioxidants like sulforaphane that can support digestion and cellular health in dogs and, to a lesser extent, cats. It should be offered in small, plain, cooked or finely chopped portions because raw or large amounts can cause gas, gastrointestinal upset, choking, and—if fed excessively—potential thyroid interference from cruciferous compounds; avoid added seasonings such as onion or garlic.
Nutritional Breakdown
How to read As Fed versus Dry Matter
As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.What is calorie density
How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.Product Details & Brand
Product Specs
AAFCO Nutritional Adequacy
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional
adequacy standards US pet foods are measured against.
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.Brand
Purpose is a premium brand offering freeze-dried raw dog foods made from responsibly sourced, human-grade ingredients. The brand targets pet owners seeking ethically produced, all-natural nutrition with a focus on sustainability and animal welfare.
Visit PurposeManufacturer
Purpose Pet Food LLC works with USDA-inspected facilities to ensure high standards of food safety. Its production follows HACCP protocols and complies with FDA regulations for pet food manufacturing.
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
Purpose Chicken & Veggie Freeze-Dried Raw Dog Food has no recalls since 2014.
Source: FDA Pet Food Recall Database · Monitored daily
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Frequently Asked Questions
Has Purpose ever been recalled?
We have no recalls on record for Purpose. We monitor the FDA Pet Food Recall Database daily.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.
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