Chicken & Veggie Freeze-Dried Raw Dog Food
Verified Aug 17, 2026
This is a high-protein, freeze-dried raw dog food featuring chicken (with bone, heart, liver, and gizzard) as the main animal protein, plus organic vegetables and fruits. It is formulated as a complete and balanced diet for dogs of all ages and sizes, and can be fed as a full meal or used as a mixer with other foods.
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Strong Choice
Nutritionally, this is a very dense, meat-rich freeze-dried raw diet with organ meats and added vitamins and minerals to meet AAFCO standards for all life stages. It should suit active dogs and those who do well on high-protein, grain-free formulas, either as a primary diet or a topper. As with any rich, raw-style food, it’s best introduced gradually and may not be ideal for dogs who need lower-fat or lower-protein diets.
Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.
The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.
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At a Glance
Where these benefits come from
Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.KibbleLab Review
Strengths
- Very high protein and moderate-to-high fat levels, which can be great for active dogs and growing puppies who need calorie-dense nutrition.
- Uses whole chicken with bone and organ meats, providing a wide range of natural amino acids, minerals, and other nutrients.
- Includes organic vegetables and fruits for added fiber and phytonutrients, plus named omega-rich herring oil and coconut oil.
- Formulated to meet AAFCO nutrient profiles for all life stages, so it can be used long term as a complete diet if it suits your dog.
Considerations
- Chicken is the sole animal protein, so this is not a good option for dogs with chicken allergies or past chicken-related sensitivities.
- The high protein and fat content may be too rich for some dogs with pancreatitis history or those who need a lower-calorie diet.
- As a grain-free, very meat-heavy food, it may not suit dogs who do better with more moderate protein or added grains for stool quality.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Ground Chicken
Ground chicken is commonly used in dog and cat foods as a palatable, high-quality animal protein source that supplies essential amino acids and is readily digestible, with nutritional content varying by lean-to-fat ratio. It can enhance flavor and protein intake but may trigger food allergies in some pets, contribute excess fat and calories (increasing pancreatitis risk in susceptible animals), and must be properly handled/cooked and balanced with vitamins/minerals (including taurine for cats) to form a complete diet.
02
Chicken Heart
Chicken heart is a nutrient-dense organ meat commonly used in dog and cat foods and treats as a highly palatable animal protein source, providing taurine, B vitamins (notably B12), iron, zinc and coenzyme Q10. It supports lean muscle and, for cats, provides essential taurine, but should be included as part of a balanced formulation and properly sourced/processed to reduce bacterial risk, since excessive organ intake can unbalance nutrients or be a concern for pets with specific metabolic or urate-stone issues.
03
Chicken Liver
Chicken liver is a nutrient-dense organ meat commonly used in pet foods and treats as a highly palatable protein source and flavor enhancer, providing concentrated vitamins (especially vitamin A and B-complex), iron, and copper that support energy metabolism, red blood cell formation, and skin/coat health in both dogs and cats. Because it is so rich, liver should be fed in moderation—excessive intake can cause vitamin A toxicity, and its high fat content and risk of bacterial contamination mean it should be properly sourced or cooked and limited for pets with pancreatitis or specific dietary restrictions.
04
Chicken Gizzard
Chicken gizzard is a nutrient-dense organ meat commonly used in pet foods and treats as a high-quality animal protein, contributing lean protein, B vitamins (notably B12), iron, zinc and other trace minerals to canine and feline diets. It can improve palatability and nutrient density but should be properly cooked and handled to avoid bacterial contamination, and owners of pets with specific health concerns (e.g., certain renal conditions or urate stone risk) or those feeding whole pieces should consult a veterinarian before regular inclusion.
05
Broccoli
Broccoli is used as a low‑calorie vegetable additive or treat ingredient rather than a protein source, providing fiber, vitamins (A, K, folate), minerals and antioxidants like sulforaphane that can support digestion and cellular health in dogs and, to a lesser extent, cats. It should be offered in small, plain, cooked or finely chopped portions because raw or large amounts can cause gas, gastrointestinal upset, choking, and—if fed excessively—potential thyroid interference from cruciferous compounds; avoid added seasonings such as onion or garlic.
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Nutritional Breakdown
How to read As Fed versus Dry Matter
As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.What is calorie density
How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.Not sure how much of this to feed?
The right daily portion depends on your dog's weight, age, and activity level. Create a free account, add your dog, and get their daily calories and portion sizes.
Product Details & Brand
Product Specs
AAFCO Nutritional Adequacy
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional
adequacy standards US pet foods are measured against.
What is AAFCO
Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.Brand
Purpose is a premium brand offering freeze-dried raw dog foods made from responsibly sourced, human-grade ingredients. The brand targets pet owners seeking ethically produced, all-natural nutrition with a focus on sustainability and animal welfare.
Manufacturer
Purpose Pet Food LLC works with USDA-inspected facilities to ensure high standards of food safety. Its production follows HACCP protocols and complies with FDA regulations for pet food manufacturing.
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
No recall is listed for Purpose Chicken & Veggie Freeze-Dried Raw Dog Food.
Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026
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Frequently Asked Questions
Has Purpose ever been recalled?
We have no recalls on record for Purpose. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
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