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Turkey & Veggie Freeze-Dried Raw Dog Food
Purpose

Turkey & Veggie Freeze-Dried Raw Dog Food

Verified Aug 21, 2026

Dog · Dry All Life Stages All Breed Sizes

A very high-protein, freeze-dried raw dog food made primarily from turkey meat and organs, with organic vegetables and fruits for added nutrients. It’s formulated as a complete and balanced diet for dogs of all ages and sizes, and can suit dogs whose owners prefer a grain-free, raw-style option in a convenient dry format.

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Over-the-counter AAFCO No recalls

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Official product page
KibbleLab Score
8.5 out of 10

Strong Choice

This is a high-protein, high-fat freeze-dried raw turkey formula designed to be a complete and balanced diet for dogs at all life stages. The ingredient list is simple and meat-forward, with turkey meat and organs providing most of the nutrition, plus organic vegetables and fruits for added fiber and micronutrients. It’s a good fit for healthy, active dogs whose owners want a raw-style diet without handling fresh raw meat.

Nutritional profile 9.0
Ingredient composition 8.0
Adequacy substantiation 7.0
Health considerations 10.0

Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Digestive Health Dental Care Sensitive Stomach Allergy Support Immune Support Antioxidant Support
Suitable For
All Life Stages All Breed Sizes
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We'll check every ingredient against your pet's sensitivities and avoidance list.

Nutritional Perspective

KibbleLab Review

Strengths

  • Turkey meat and organ meats are the main ingredients, giving highly digestible animal protein and natural vitamins and minerals.
  • Very high protein and meaningful fat levels can work well for active, athletic, or underweight dogs that need calorie-dense food.
  • Includes herring oil and coconut oil, which supply beneficial fatty acids to support skin, coat, and overall health.
  • Formulated to meet AAFCO nutrient profiles for all life stages, so it can be used for puppies and adults if fed as directed.

Considerations

  • Turkey is a common animal protein, so this may not be suitable for dogs with known poultry allergies.
  • The calorie density is quite high, so portion sizes need to be measured carefully to avoid unwanted weight gain.
  • Being a raw-style, very high-protein diet, it may be richer than ideal for dogs who do better on more moderate fat or protein levels.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

TURKEY, TURKEY HEART, TURKEY LIVER, ORGANIC BROCCOLI, ORGANIC CARROTS, ORGANIC SQUASH, ORGANIC APPLES, ORGANIC BLUEBERRY, HERRING OIL, ORGANIC APPLE CIDER VINEGAR, ORGANIC COCONUT OIL, MIXED TOCOPHERALS, POTASSIUM CHLORIDE, IRON PROTEINATE, VITAMIN E SUPPLEMENT, NIACIN SUPPLEMENT, COPPER PROTEINATE, MANGAN SE PROTEINATE, THIAMINE MONONITRATE, D-CALCIUM PANTOTHENATE, SODIUM SELENITE, RIBOFLAVIN SUPPLEMENT, BIOTIN, PYRIDOXINE HYDROCHLORIDE, VITAMIN B12 SUPPLEMENT, FOLIC ACID, VITAMIN D3 SUPPLEMENT.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Turkey
Turkey is commonly used as a primary animal protein in dog and cat foods, offering highly digestible, high‑quality protein and supplying essential amino acids along with B vitamins, phosphorus and zinc to support muscle maintenance and metabolism. Its fat level varies by cut so products can be lean or richer; some pets may develop allergies to poultry, cooked bones are hazardous, raw meat carries bacterial risk, and owners should rely on balanced commercial formulations (and ensure adequate taurine for cats) if turkey is a main ingredient.
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02
Turkey Heart
Turkey heart is an organ meat commonly used in pet foods as a high-quality protein and palatability ingredient that also provides essential amino acids (including taurine), B vitamins, iron, zinc and other trace minerals. It can be especially beneficial for cats because of its taurine content and for dogs as a nutrient-dense protein source, but should be included in balanced amounts (not as the sole diet component) and handled/processed properly to avoid pathogens or intolerance in sensitive pets.
03
Turkey Liver
Turkey liver is an organ meat commonly used in dog and cat foods as a protein-rich, palatability-enhancing ingredient and a concentrated source of vitamins and minerals—particularly vitamin A, B vitamins (including B12), iron, and copper. It offers nutritional benefits for metabolism and skin/coat health but should be included in moderation within a balanced diet to avoid vitamin A excess and high purine intake, and must be properly handled or cooked to reduce foodborne risks.
04
Broccoli
Broccoli is used as a low‑calorie vegetable additive or treat ingredient rather than a protein source, providing fiber, vitamins (A, K, folate), minerals and antioxidants like sulforaphane that can support digestion and cellular health in dogs and, to a lesser extent, cats. It should be offered in small, plain, cooked or finely chopped portions because raw or large amounts can cause gas, gastrointestinal upset, choking, and—if fed excessively—potential thyroid interference from cruciferous compounds; avoid added seasonings such as onion or garlic.
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05
Carrot
Carrot is used in pet foods as a vegetable ingredient providing fiber, moisture, texture and antioxidant nutrients such as beta‑carotene (a provitamin A), vitamin K, vitamin C and potassium, contributing to palatability and digestive bulk. Cooked carrots are more digestible and release more beta‑carotene, but cats cannot efficiently convert beta‑carotene to active vitamin A so carrots are more nutritionally useful for dogs than as a primary vitamin A source for cats; they should be fed in moderation due to natural sugars and should be offered in appropriately sized pieces to avoid choking.
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Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
49.00%
Low High
Crude Fat (min)
21.00%
Low High
Crude Fiber (max)
2.00%
Low High
Moisture (max)
8.00%
Low High
110
kcal / Oz
3890
kcal / Kg
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage All Life Stages
Breed size All Breed Sizes
Texture Crumbles
Processing method Freeze Dried
Food type Dry

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages All Life Stages
Substantiation Formulation
*** Purpose Turkey & Veggie is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages**

Brand

Purpose is a premium brand offering freeze-dried raw dog foods made from responsibly sourced, human-grade ingredients. The brand targets pet owners seeking ethically produced, all-natural nutrition with a focus on sustainability and animal welfare.

Price tier $$$$$

Manufacturer

Company name Purpose Pet Food LLC
Founded 2014
Headquarters St. Louis, Missouri, USA
Manufacturing type Co Packer
Manufacturing country United States
Manufacturing region South Dakota
Manufacturing oversight

Purpose Pet Food LLC works with USDA-inspected facilities to ensure high standards of food safety. Its production follows HACCP protocols and complies with FDA regulations for pet food manufacturing.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Purpose Turkey & Veggie Freeze-Dried Raw Dog Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
GREAT BOWL.
8.5 /10 Grade A
Turkey & Veggie Freeze-Dried Raw Dog Food
Purpose · kibblelab.com

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Frequently Asked Questions

Has Purpose ever been recalled?

We have no recalls on record for Purpose. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.