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B.F.F. vs Holistic Select

B.F.F. is made by Weruva International, Inc., and Holistic Select by Wellness Pet Company (owned by Clearlake Capital Group). On KibbleLab, B.F.F. and Holistic Select both average 8.2 out of 10. Holistic Select is accredited by the Pet Sustainability Coalition; B.F.F. is not.

B.F.F. and Holistic Select compared

B.F.F. Holistic Select
Manufacturer Weruva International, Inc. Wellness Pet Company
Parent company Independent Clearlake Capital Group
Founded 2006 2021
Headquarters Natick, Massachusetts, USA Tewksbury, Massachusetts, USA
Products listed 34 8
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 34) 8.2 (avg of 8)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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B.F.F. vs Holistic Select: how they compare

Scores

B.F.F. and Holistic Select average the same KibbleLab score, 8.2 out of 10, across 34 and 8 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

B.F.F. is made by Weruva International, Inc., an independent maker, based in Natick, Massachusetts, USA, founded in 2006. Holistic Select is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Holistic Select is accredited by the Pet Sustainability Coalition; B.F.F. is not. KibbleLab lists 34 B.F.F. foods and 8 Holistic Select foods.

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Common Questions

Which scores higher on KibbleLab, B.F.F. or Holistic Select?

B.F.F. and Holistic Select average the same KibbleLab score, 8.2 out of 10.

Who makes B.F.F. and Holistic Select?

B.F.F. is made by Weruva International, Inc. Holistic Select is made by Wellness Pet Company, which is owned by Clearlake Capital Group.

Which brand has more products on KibbleLab?

B.F.F. has 34 products in the KibbleLab database, compared with 8 for Holistic Select.

Where is each brand based?

B.F.F. is based in Natick, Massachusetts, USA. Holistic Select is based in Tewksbury, Massachusetts, USA.

Are B.F.F. or Holistic Select PSC Accredited?

Holistic Select is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have B.F.F. or Holistic Select been recalled?

Neither B.F.F. nor Holistic Select has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: B.F.F. and Holistic Select .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.