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Birdie & Louie vs Holistic Select

Birdie & Louie is made by Birdie & Louie, LLC, and Holistic Select by Wellness Pet Company (owned by Clearlake Capital Group). On KibbleLab, Holistic Select averages 8.2 out of 10 across its scored foods, compared with 8.0 for Birdie & Louie. Holistic Select is accredited by the Pet Sustainability Coalition; Birdie & Louie is not.

Birdie & Louie and Holistic Select compared

Birdie & Louie Holistic Select
Manufacturer Birdie & Louie, LLC Wellness Pet Company
Parent company Independent Clearlake Capital Group
Founded 2021 2021
Headquarters Wetumpka, Alabama, USA Tewksbury, Massachusetts, USA
Products listed 22 8
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.0 (avg of 22) 8.2 (avg of 8)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Birdie & Louie vs Holistic Select: how they compare

Scores

Holistic Select scores higher on KibbleLab, averaging 8.2 out of 10 across 8 scored foods, compared with 8.0 across 22 for Birdie & Louie. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Birdie & Louie is made by Birdie & Louie, LLC, an independent maker, based in Wetumpka, Alabama, USA, founded in 2021. Holistic Select is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Holistic Select is accredited by the Pet Sustainability Coalition; Birdie & Louie is not. KibbleLab lists 22 Birdie & Louie foods and 8 Holistic Select foods.

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Common Questions

Which scores higher on KibbleLab, Birdie & Louie or Holistic Select?

Holistic Select scores higher: it averages 8.2 out of 10 across 8 scored foods, compared with 8.0 for Birdie & Louie. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Birdie & Louie and Holistic Select?

Birdie & Louie is made by Birdie & Louie, LLC. Holistic Select is made by Wellness Pet Company, which is owned by Clearlake Capital Group.

Which brand has more products on KibbleLab?

Birdie & Louie has 22 products in the KibbleLab database, compared with 8 for Holistic Select.

Where is each brand based?

Birdie & Louie is based in Wetumpka, Alabama, USA. Holistic Select is based in Tewksbury, Massachusetts, USA.

Are Birdie & Louie or Holistic Select PSC Accredited?

Holistic Select is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Birdie & Louie or Holistic Select been recalled?

Neither Birdie & Louie nor Holistic Select has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Birdie & Louie and Holistic Select .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.