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BIXBI vs Holistic Select

BIXBI is made by BIXBI Pet, and Holistic Select by Wellness Pet Company (owned by Clearlake Capital Group). On KibbleLab, Holistic Select averages 8.2 out of 10 across its scored foods, compared with 8.1 for BIXBI. Holistic Select is accredited by the Pet Sustainability Coalition; BIXBI is not.

BIXBI and Holistic Select compared

BIXBI Holistic Select
Manufacturer BIXBI Pet Wellness Pet Company
Parent company Independent Clearlake Capital Group
Founded 2009 2021
Headquarters Boulder, Colorado, USA Tewksbury, Massachusetts, USA
Products listed 51 8
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.1 (avg of 51) 8.2 (avg of 8)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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BIXBI vs Holistic Select: how they compare

Scores

Holistic Select scores higher on KibbleLab, averaging 8.2 out of 10 across 8 scored foods, compared with 8.1 across 51 for BIXBI. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

BIXBI is made by BIXBI Pet, an independent maker, based in Boulder, Colorado, USA, founded in 2009. Holistic Select is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Holistic Select is accredited by the Pet Sustainability Coalition; BIXBI is not. KibbleLab lists 51 BIXBI foods and 8 Holistic Select foods.

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Common Questions

Which scores higher on KibbleLab, BIXBI or Holistic Select?

Holistic Select scores higher: it averages 8.2 out of 10 across 8 scored foods, compared with 8.1 for BIXBI. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes BIXBI and Holistic Select?

BIXBI is made by BIXBI Pet. Holistic Select is made by Wellness Pet Company, which is owned by Clearlake Capital Group.

Which brand has more products on KibbleLab?

BIXBI has 51 products in the KibbleLab database, compared with 8 for Holistic Select.

Where is each brand based?

BIXBI is based in Boulder, Colorado, USA. Holistic Select is based in Tewksbury, Massachusetts, USA.

Are BIXBI or Holistic Select PSC Accredited?

Holistic Select is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have BIXBI or Holistic Select been recalled?

Neither BIXBI nor Holistic Select has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: BIXBI and Holistic Select .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.