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Platefulls Duck, Chicken & Pumpkin Recipe Morsels in Gravy Wet Cat Food
Natural Balance

Platefulls Duck, Chicken & Pumpkin Recipe Morsels in Gravy Wet Cat Food

Verified Jun 16, 2026

Cat · Wet Adult All Breed Sizes

This is a gravy-style wet food for adult cats featuring duck, chicken, and chicken liver as the primary animal protein sources. It includes pumpkin, peas, and carrots for added fiber, plus salmon oil and flaxseed to provide omega fatty acids, and supplemental taurine for heart and eye health. It’s formulated as a complete and balanced maintenance diet and can be fed alone or used as a topper over dry food.

Over-the-counter AAFCO No recalls
Official product page
KibbleLab Score
8.2 out of 10

A well-formulated adult wet cat food that relies on named meat and organ ingredients for protein, with added pumpkin and other vegetables to support digestive health. The inclusion of salmon oil, flaxseed, and specified omega-3 and omega-6 levels is a plus for skin and coat. This suits most healthy adult cats, especially those who enjoy a chunky texture in gravy and benefit from the higher moisture content of wet food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Health Benefits
Digestive Health Heart Care Skin Coat Health
Suitable For
Adult All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Named animal proteins (duck, chicken, chicken liver) appear high in the ingredient list, providing good-quality, highly digestible protein for adult cats.
  • Added salmon oil and ground flaxseed contribute omega-3 and omega-6 fatty acids, which can support skin, coat, and overall health; these are backed up by guaranteed omega levels.
  • Contains pumpkin, peas, carrots, beet pulp, and other fiber sources that may help support regular digestion in some cats.
  • Formulated to meet AAFCO nutrient profiles for adult maintenance, so it can be used as a complete and balanced daily diet rather than just a supplemental topper.

Considerations

  • Includes several common allergens for cats, including chicken, egg, fish (salmon oil), and peas, so it would not be appropriate for cats with known sensitivities to these ingredients.
  • Carbohydrate- and plant-based ingredients like peas, potato starch, and alfalfa are present; while not inherently harmful, very carb-sensitive cats may do better on a lower-plant-content formula.
  • This recipe is for adult maintenance only and is not formulated for kittens or pregnant/lactating cats, who have higher nutrient requirements.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

CHICKEN BROTH, DUCK, CHICKEN, CHICKEN LIVER, CARROTS, PUMPKIN, PEAS, DRIED EGG WHITES, GROUND DRIED PEAS, NATURAL FLAVOR, POTATO STARCH, GROUND FLAXSEED, GUAR GUM, DEHYDRATED ALFALFA MEAL, DRIED PLAIN BEET PULP, SALMON OIL (PRESERVED WITH MIXED TOCOPHEROLS), POTASSIUM CHLORIDE, SODIUM ACID PYROPHOSPHATE, TETRA SODIUM PYROPHOSPHATE, MINERALS (IRON PROTEINATE, ZINC PROTEINATE, COPPER PROTEINATE, MANGANESE PROTEINATE, POTASSIUM IODIDE, SODIUM SELENITE), CRANBERRIES, SODIUM CARBONATE, VITAMINS (VITAMIN E SUPPLEMENT, THIAMINE MONONITRATE, NIACIN SUPPLEMENT, d-CALCIUM PANTOTHENATE, VITAMIN D3 SUPPLEMENT, PYRIDOXINE HYDROCHLORIDE, RIBOFLAVIN SUPPLEMENT, VITAMIN A SUPPLEMENT, VITAMIN B12 SUPPLEMENT, FOLIC ACID, BIOTIN), TAURINE, SPINACH, PARSLEY, DRIED KELP, CHOLINECHLORIDE, SODIUM PHOSPHATE, SODIUM HEXAMETAPHOSPHATE, DEMETHIONINE, YUCCA SCHIDIGERA EXTRACT, ROSEMARY EXTRACT

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Chicken Broth
Chicken broth is commonly used in pet foods and toppers as a flavorful liquid base or gravy to improve palatability and add moisture, providing modest amounts of soluble protein, electrolytes and minerals. It can help encourage eating and increase hydration, but owners should choose low‑sodium, onion‑ and garlic‑free formulations (or make homemade broth), since commercial broths may contain excessive salt, seasonings or additives that are unsafe or unsuitable for dogs and cats.
02
Duck
Duck is used in pet food primarily as a flavorful animal protein and fat source, commonly included in limited-ingredient or novel-protein formulas for dogs and cats. It supplies high-quality amino acids and energy and can help pets with sensitivities to common proteins, but it is relatively rich in fat (so may be unsuitable for low‑fat or pancreatitis-prone animals), can still trigger allergies in some pets, and requires proper cooking/processing and handling to avoid bacterial contamination.
03
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
04
Chicken Liver
Chicken liver is a nutrient-dense organ meat commonly used in pet foods and treats as a highly palatable protein source and flavor enhancer, providing concentrated vitamins (especially vitamin A and B-complex), iron, and copper that support energy metabolism, red blood cell formation, and skin/coat health in both dogs and cats. Because it is so rich, liver should be fed in moderation—excessive intake can cause vitamin A toxicity, and its high fat content and risk of bacterial contamination mean it should be properly sourced or cooked and limited for pets with pancreatitis or specific dietary restrictions.
05
Carrot
Carrot is used in pet foods as a vegetable ingredient providing fiber, moisture, texture and antioxidant nutrients such as beta‑carotene (a provitamin A), vitamin K, vitamin C and potassium, contributing to palatability and digestive bulk. Cooked carrots are more digestible and release more beta‑carotene, but cats cannot efficiently convert beta‑carotene to active vitamin A so carrots are more nutritionally useful for dogs than as a primary vitamin A source for cats; they should be fed in moderation due to natural sugars and should be offered in appropriately sized pieces to avoid choking.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
7.00%
Low High
Crude Fat (min)
3.50%
Low High
Crude Fiber (max)
1.50%
Low High
Moisture (max)
83.00%
Low High
637
kcal / Kg
80
kcal / Pouch
Low
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Chunks In Gravy
Food type Wet

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages Adult Maintenance
Substantiation Formulation
Natural Balance Original Ultra Platefulls Morsels in Gravy Duck, Chicken & Pumpkin Recipe cat food is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for maintenance.

Brand

Natural Balance

Natural Balance is a premium pet food brand focused on delivering nutritionally balanced diets made with high-quality ingredients. It is best known for its Limited Ingredient Diets, which feature simple ingredient lists designed for pets with food sensitivities. The brand also offers targeted formulas for different life stages and dietary needs. Natural Balance markets itself as a transparent and science-informed brand catering to pet owners seeking reliable, health-conscious nutrition for their pets.

Visit Natural Balance
Price tier $$$$

Manufacturer

Company name Natural Balance Pet Foods
Parent company Ethos Pet Brands (L Catterton / Nexus Capital)
Founded 1989
Headquarters Burbank, California, USA
Manufacturing type Co Packer
Manufacturing country United States
Manufacturing region California
Manufacturing oversight

Natural Balance sources and manufactures its products primarily in the United States. Its manufacturing facilities adhere to FDA and AAFCO regulations for pet food production, with quality control protocols that include routine testing for contaminants and nutritional accuracy. Production oversight includes partnerships with certified and audited co-packers to ensure consistency and safety.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

Natural Balance Platefulls Duck, Chicken & Pumpkin Recipe Morsels in Gravy Wet Cat Food has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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KibbleLab food report
GREAT BOWL.
8.2 /10 Grade A
Platefulls Duck, Chicken & Pumpkin Recipe Morsels in Gravy Wet Cat Food
Natural Balance · kibblelab.com

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Frequently Asked Questions

Has Natural Balance ever been recalled?

We have no recalls on record for Natural Balance. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.