Skip to content

6,000+ pet foods rated. Your best match, free in 30 seconds.

Back
Echo Fish Flavor Dry Dog Food
Forza10

Echo Fish Flavor Dry Dog Food

Verified Jun 17, 2026

Dog · Dry All Life Stages All Breed Sizes

This is a dry dog food formulated for dogs of all sizes who struggle with ear-related issues and food sensitivities. It uses fish (including hydrolyzed fish protein) as the main animal protein, with rice-based carbohydrates and added omega-rich fish oil to support skin and coat. The recipe also includes specific botanicals like rose hip, linden flower, and echinacea, along with prebiotics, aimed at supporting overall skin and ear comfort in sensitive dogs.

Over-the-counter No recalls
Official product page
KibbleLab Score
7.8 out of 10

Overall, this is a thoughtfully designed dry food for dogs with suspected food sensitivities, especially those where fish is a suitable protein option. The use of hydrolyzed fish protein in the active tablet portion can make the diet more manageable for some dogs with protein sensitivities, and the moderate protein and fat levels fit many average adult dogs. It’s a good option to discuss with your vet if your dog has recurring ear and skin issues and you’re considering a fish-based, rice-based formula.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Health Benefits
Skin Coat Health Sensitive Stomach Allergy Support
Suitable For
All Life Stages All Breed Sizes
Does this food work for your pet?
We'll check every ingredient against your pet's sensitivities and avoidance list.
Check for my pet

Nutritional Perspective

KibbleLab Review

Strengths

  • Fish-based formula with dehydrated fish and hydrolyzed fish protein, which can be easier to tolerate for some dogs with food sensitivities compared with more common proteins like chicken or beef.
  • Carbohydrates come mainly from rice and rice middlings, which are generally easy to digest and are rarely involved in food allergies.
  • Includes omega-3 and omega-6 fatty acids from fish oil and sunflower oil, which can help support skin and coat health.
  • Contains prebiotics (MOS and FOS) and selected botanicals, which may help support digestive health and overall skin/ear comfort in sensitive dogs.

Considerations

  • Protein level at 23% (dry food) is moderate; highly active or working dogs may benefit from a higher-protein option if they don’t need a sensitivity-focused diet.
  • Although the main focus is fish, the formula does include hydrolyzed poultry protein, which may matter if your dog has a confirmed poultry allergy, even though hydrolyzed proteins are generally less likely to trigger reactions.
  • Carbohydrates are relatively high (listed up to 50%), which is normal for many kibbles but may not suit owners seeking a lower-carb diet for their dog.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Milled rice, dehydrated fish, rice middlings, potato protein, ((AFS tablet - 7% of the food): potato protein, hydrolyzed fish protein, Rose hip, products from the processing of vegetables (Tilia cordata)), fish oil, sunflower oil, beet pulp, dried algae (Ascophyllum nodosum), hydrolyzed poultry protein, mannan oligosaccharides (MOS), fructo-oligosaccharides (FOS), Yucca schidigera, vitamin A, vitamin E, vitamin B1, vitamin B2, vitamin B6, vitamin B12, vitamin C, vitamin PP, calcium D-pantothenate, folic acid, choline chloride, DL-methionine, zinc sulphate monohydrate, copper(II) chelate of amino acids hydrate, clinoptilolite of sedimentary origin, tocopherol extract from vegetable oils, Purple coneflower (Echinacea purpurea), tea tree oil, Rosemary.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Rice
Rice is a common carbohydrate source and binder in dog and cat foods, supplying readily digestible energy and often used in formulations for sensitive stomachs or hypoallergenic diets. White rice is gentle and easy to digest while brown rice provides more fiber and micronutrients, but rice is low in essential amino acids, has a relatively high glycemic index, and can accumulate trace arsenic, so it should not be relied on as a primary protein and portions should be considered for diabetic or weight‑management pets.
02
Fish
Fish is commonly used in pet foods as a highly digestible animal protein and an excellent source of omega‑3 fatty acids (EPA and DHA) that support skin and coat health, joint function, and cognitive development in both dogs and cats. It also supplies B vitamins and minerals but can be a common allergen, may contain environmental contaminants or mercury depending on species and sourcing, and raw fish can contain thiaminase—so choose properly processed, nutritionally balanced, and sustainably sourced fish ingredients.
03
Rice
Rice is a common carbohydrate source and binder in dog and cat foods, supplying readily digestible energy and often used in formulations for sensitive stomachs or hypoallergenic diets. White rice is gentle and easy to digest while brown rice provides more fiber and micronutrients, but rice is low in essential amino acids, has a relatively high glycemic index, and can accumulate trace arsenic, so it should not be relied on as a primary protein and portions should be considered for diabetic or weight‑management pets.
04
Potato Protein
Potato protein is a concentrated plant-based protein used in pet foods as a protein source, binder and texture enhancer, offering a highly digestible amino acid profile with relatively good lysine content compared with other plant proteins. It can be a useful hypoallergenic alternative for dogs and a supplement in balanced formulas, but it should not be the sole protein for obligate carnivores like cats because it lacks certain nutrients (e.g., sufficient taurine and other animal-derived factors) and must be used within complete, nutritionally formulated diets; quality processing also minimizes potato-specific compounds such as glycoalkaloids.
05
Nutrient Blend
A “Nutrient Blend” in pet food typically refers to a vitamin and mineral premix added to ensure the diet meets essential micronutrient requirements and helps make the product complete and balanced for dogs and/or cats. These blends support growth, immune function, skin/coat and bone health, but formulations vary — quality and correct dosing matter because imbalances or excesses of some vitamins or minerals can be harmful, so choose foods formulated to recognized standards (e.g., AAFCO/NRC).

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
23.00%
Low High
Crude Fat (min)
11.50%
Low High
Crude Fiber (max)
4.30%
Low High
Moisture (max)
19.00%
Low High
3696
kcal / Kg
350
kcal / Cup
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Lifestage All Life Stages
Breed size All Breed Sizes
Texture Kibble
Food type Dry

Brand

Forza10

Forza10 is a premium Italian pet food brand specializing in functional, hypoallergenic diets for dogs and cats. The brand emphasizes holistic nutrition, the use of fish-based and natural ingredients free from chemical contaminants, and formulations designed by veterinary researchers to target specific health needs.

Visit Forza10
Price tier $$$$

Manufacturer

Company name SANYpet S.p.A.
Founded 1995
Headquarters Bagnoli di Sopra, Padua, Italy
Manufacturing type In House
Manufacturing country Italy
Manufacturing region Veneto
Manufacturing oversight

SANYpet operates its own production facilities in Italy with strict quality control procedures following HACCP and ISO quality standards. The company emphasizes traceability and the use of clean, sustainable ingredients, employing in-house research and development with veterinary oversight.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

Forza10 Echo Fish Flavor Dry Dog Food has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

Unlock More

Sign up for the full picture

Ingredient Check

We'll check every ingredient against your pet's profile.

Get started

Feeding Calculator

Personalized portion sizes based on your pet's weight, age, and activity level.

Get started

Side-by-Side Comparison

Compare this food with alternatives to find the best fit.

Get started

Share this food
KibbleLab food report
SOLID PICK.
7.8 /10 Grade B
Echo Fish Flavor Dry Dog Food
Forza10 · kibblelab.com

Post your dog's report card and challenge friends to check their food.


Frequently Asked Questions

Has Forza10 ever been recalled?

We have no recalls on record for Forza10. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

What does YOUR pet eat?
Look up any dog or cat food. Free, takes 30 seconds, no sign-up.
Check a Food

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.