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Echo Fish Flavor Dry Dog Food
Forza10

Echo Fish Flavor Dry Dog Food

Verified Aug 17, 2026

Dog · Dry All Life Stages All Breed Sizes

This is a fish-based dry diet for dogs of all sizes, using dehydrated fish and rice as the main calorie sources. It includes fish oil and other omega sources to support skin and coat, along with prebiotics and plant ingredients that are aimed at dogs with ear and skin-type sensitivities. The moderate protein and fat levels make it reasonable for many adult dogs with average activity levels.

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Over-the-counter No recalls

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Official product page
KibbleLab Score
8.9 out of 10

Strong Choice

Overall, this is a thoughtfully designed, fish-forward dry food geared toward dogs with skin and ear-type sensitivities, including those that may not do well on chicken- or beef-heavy diets. The moderate protein and fat levels suit many adult dogs, and the added omega-3s and prebiotics are nutritionally useful. It may be a good fit for dogs that need a fish-based option but not a strict limited-ingredient or prescription diet.

Nutritional profile 9.6
Ingredient composition 7.0
Health considerations 10.0

Computed from 3 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Skin Coat Health Allergy Support Itch Relief
Suitable For
All Life Stages All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Dehydrated fish is a main animal protein source, which can help dogs that don’t tolerate common proteins like beef or chicken well.
  • Omega-3 and omega-6 fatty acids from fish oil and plant oils help support skin and coat health.
  • Includes prebiotics such as MOS and FOS, which can support a healthy gut microbiome and stool quality.
  • Moderate protein and fat levels make it suitable for many dogs with average activity or mild sensitivity issues.

Considerations

  • Rice and rice middlings are prominent energy sources, which may not be ideal for very high‑energy or working dogs needing more protein and fat.
  • Hydrolyzed poultry protein is present, so it’s not appropriate for dogs that must strictly avoid any poultry exposure.
  • This is not a true limited-ingredient or prescription formula, so dogs with complex or severe food allergies may still react.
  • Carbohydrate content is relatively high at about 50%, which may not suit owners looking for a lower‑carb ration for their dog.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Milled rice, dehydrated fish, rice middlings, potato protein, ((AFS tablet - 7% of the food): potato protein, hydrolyzed fish protein, Rose hip, products from the processing of vegetables (Tilia cordata)), fish oil, sunflower oil, beet pulp, dried algae (Ascophyllum nodosum), hydrolyzed poultry protein, mannan oligosaccharides (MOS), fructo-oligosaccharides (FOS), Yucca schidigera, vitamin A, vitamin E, vitamin B1, vitamin B2, vitamin B6, vitamin B12, vitamin C, vitamin PP, calcium D-pantothenate, folic acid, choline chloride, DL-methionine, zinc sulphate monohydrate, copper(II) chelate of amino acids hydrate, clinoptilolite of sedimentary origin, tocopherol extract from vegetable oils, Purple coneflower (Echinacea purpurea), tea tree oil, Rosemary.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Rice
Rice is a common carbohydrate source and binder in dog and cat foods, supplying readily digestible energy and often used in formulations for sensitive stomachs or hypoallergenic diets. White rice is gentle and easy to digest while brown rice provides more fiber and micronutrients, but rice is low in essential amino acids, has a relatively high glycemic index, and can accumulate trace arsenic, so it should not be relied on as a primary protein and portions should be considered for diabetic or weight‑management pets.
View ingredient
02
Fish
Fish is commonly used in pet foods as a highly digestible animal protein and an excellent source of omega‑3 fatty acids (EPA and DHA) that support skin and coat health, joint function, and cognitive development in both dogs and cats. It also supplies B vitamins and minerals but can be a common allergen, may contain environmental contaminants or mercury depending on species and sourcing, and raw fish can contain thiaminase—so choose properly processed, nutritionally balanced, and sustainably sourced fish ingredients.
03
Rice Mill Run
Rice mill run is a byproduct of rice milling made up of broken kernels, bran and germ that is used in pet foods primarily as a carbohydrate-rich energy and bulking ingredient that also supplies some fiber, fat and B‑vitamins; it is not a significant source of high-quality protein. Its composition can be variable and the bran fraction can become rancid or concentrate contaminants such as inorganic arsenic, so manufacturers should monitor quality and inclusion levels—especially in cat diets where carbohydrate should be limited.
04
Potato Protein
Potato protein is a concentrated plant-based protein used in pet foods as a protein source, binder and texture enhancer, offering a highly digestible amino acid profile with relatively good lysine content compared with other plant proteins. It can be a useful hypoallergenic alternative for dogs and a supplement in balanced formulas, but it should not be the sole protein for obligate carnivores like cats because it lacks certain nutrients (e.g., sufficient taurine and other animal-derived factors) and must be used within complete, nutritionally formulated diets; quality processing also minimizes potato-specific compounds such as glycoalkaloids.
05
Nutrient Blend
A “Nutrient Blend” in pet food typically refers to a vitamin and mineral premix added to ensure the diet meets essential micronutrient requirements and helps make the product complete and balanced for dogs and/or cats. These blends support growth, immune function, skin/coat and bone health, but formulations vary — quality and correct dosing matter because imbalances or excesses of some vitamins or minerals can be harmful, so choose foods formulated to recognized standards (e.g., AAFCO/NRC).

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
23.00%
Low High
Crude Fat (min)
11.50%
Low High
Crude Fiber (max)
4.30%
Low High
Moisture (max)
19.00%
Low High
3696
kcal / Kg
350
kcal / Cup
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage All Life Stages
Breed size All Breed Sizes
Texture Kibble
Food type Dry

Brand

Forza10 is a premium Italian pet food brand specializing in functional, hypoallergenic diets for dogs and cats. The brand emphasizes holistic nutrition, the use of fish-based and natural ingredients free from chemical contaminants, and formulations designed by veterinary researchers to target specific health needs.

Price tier $$$$

Manufacturer

Company name SANYpet S.p.A.
Founded 1995
Headquarters Bagnoli di Sopra, Padua, Italy
Manufacturing type In House
Manufacturing country Italy
Manufacturing region Veneto
Manufacturing oversight

SANYpet operates its own production facilities in Italy with strict quality control procedures following HACCP and ISO quality standards. The company emphasizes traceability and the use of clean, sustainable ingredients, employing in-house research and development with veterinary oversight.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Forza10 Echo Fish Flavor Dry Dog Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
GREAT BOWL.
8.9 /10 Grade A
Echo Fish Flavor Dry Dog Food
Forza10 · kibblelab.com

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Frequently Asked Questions

Has Forza10 ever been recalled?

We have no recalls on record for Forza10. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.