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Acana vs Now Fresh

Acana is made by Champion Petfoods (owned by Mars, Incorporated), and Now Fresh is branded by Petcurean Pet Nutrition Inc. and made by third-party contract manufacturers, and both make food for cats and dogs. On KibbleLab, Acana and Now Fresh both average 8.5 out of 10. Now Fresh is accredited by the Pet Sustainability Coalition; Acana is not.

Acana and Now Fresh compared

Acana Now Fresh
Manufacturer Champion Petfoods Petcurean Pet Nutrition Inc.
Parent company Mars, Incorporated Independent
Founded 1985 1999
Headquarters Edmonton, Alberta, Canada Chilliwack, British Columbia, Canada
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Contract manufacturer
Made in Canada and United States Canada
Manufacturing region Alberta; Kentucky British Columbia
Products listed 78 31
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 78) 8.5 (avg of 31)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Acana vs Now Fresh: how they compare

Scores

Acana and Now Fresh average the same KibbleLab score, 8.5 out of 10, across 78 and 31 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Acana is made by Champion Petfoods, owned by Mars, Incorporated, based in Edmonton, Alberta, Canada, founded in 1985. Now Fresh is a brand of Petcurean Pet Nutrition Inc., based in Chilliwack, British Columbia, Canada, founded in 1999. Its food is made by third-party contract manufacturers in Canada.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Now Fresh is accredited by the Pet Sustainability Coalition; Acana is not. KibbleLab lists 78 Acana foods and 31 Now Fresh foods.

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Common Questions

Which scores higher on KibbleLab, Acana or Now Fresh?

Acana and Now Fresh average the same KibbleLab score, 8.5 out of 10.

Who makes Acana and Now Fresh?

Acana is made by Champion Petfoods, which is owned by Mars, Incorporated. Now Fresh is a brand of Petcurean Pet Nutrition Inc.. Its food is made by third-party contract manufacturers in Canada.

Which brand has more products on KibbleLab?

Acana has 78 products in the KibbleLab database, compared with 31 for Now Fresh.

Where is each brand based?

Acana is based in Edmonton, Alberta, Canada. Now Fresh is based in Chilliwack, British Columbia, Canada.

Are Acana or Now Fresh PSC Accredited?

Now Fresh is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Acana or Now Fresh been recalled?

Neither Acana nor Now Fresh has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Acana and Now Fresh .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.