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Aniwell vs Natoo

Aniwell is made by Aniwell Inc., and Natoo is made by PremieRpet (owned by PremieRpet), and both make food for cats and dogs. On KibbleLab, Natoo averages 8.5 out of 10 across its scored foods, compared with 8.1 for Aniwell. Natoo is accredited by the Pet Sustainability Coalition; Aniwell is not.

Aniwell and Natoo compared

Aniwell Natoo
Manufacturer Aniwell Inc. PremieRpet
Parent company Independent PremieRpet
Founded Not listed 1995
Headquarters Dover, DE Dourado, São Paulo, Brazil
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Not listed In-house
Made in Not listed Brazil
Manufacturing region Not listed São Paulo
Products listed 16 12
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
Not listed $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Not indicated No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.1 (avg of 16) 8.5 (avg of 12)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Shop Aniwell Amazon
Amazon

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Aniwell vs Natoo: how they compare

Scores

Natoo scores higher on KibbleLab, averaging 8.5 out of 10 across 12 scored foods, compared with 8.1 across 16 for Aniwell. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Aniwell is made by Aniwell Inc., an independent maker, based in Dover, DE. Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Natoo is accredited by the Pet Sustainability Coalition; Aniwell is not. KibbleLab lists 16 Aniwell foods and 12 Natoo foods.

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Common Questions

Which scores higher on KibbleLab, Aniwell or Natoo?

Natoo scores higher: it averages 8.5 out of 10 across 12 scored foods, compared with 8.1 for Aniwell. Scores reflect published veterinary science.

Who makes Aniwell and Natoo?

Aniwell is made by Aniwell Inc. Natoo is made by PremieRpet, which is owned by PremieRpet.

Which brand has more products on KibbleLab?

Aniwell has 16 products in the KibbleLab database, compared with 12 for Natoo.

Where is each brand based?

Aniwell is based in Dover, DE. Natoo is based in Dourado, São Paulo, Brazil.

Are Aniwell or Natoo PSC Accredited?

Natoo is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Aniwell or Natoo been recalled?

Neither Aniwell nor Natoo has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Aniwell and Natoo .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.