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Aniwell vs Reveal

Aniwell is made by Aniwell Inc., and Reveal is branded by MPM Products (owned by Partners Group) and made by third-party co-packers. On KibbleLab, Aniwell averages 8.1 out of 10 across its scored foods, compared with 8.0 for Reveal. Reveal is accredited by the Pet Sustainability Coalition; Aniwell is not.

Aniwell and Reveal compared

Aniwell Reveal
Manufacturer Aniwell Inc. MPM Products
Parent company Independent Partners Group
Founded Not listed 2002
Headquarters Dover, DE Manchester, United Kingdom
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Not listed Co-packer
Made in Not listed Thailand
Products listed 16 30
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
Not listed $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Not indicated No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.1 (avg of 16) 8.0 (avg of 30)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Shop Aniwell Amazon
Amazon

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Aniwell vs Reveal: how they compare

Scores

Aniwell scores higher on KibbleLab, averaging 8.1 out of 10 across 16 scored foods, compared with 8.0 across 30 for Reveal. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Aniwell is made by Aniwell Inc., an independent maker, based in Dover, DE. Reveal is a brand of MPM Products, owned by Partners Group, based in Manchester, United Kingdom, founded in 2002. Its food is made by third-party co-packers in Thailand.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Reveal is accredited by the Pet Sustainability Coalition; Aniwell is not. KibbleLab lists 16 Aniwell foods and 30 Reveal foods.

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Common Questions

Which scores higher on KibbleLab, Aniwell or Reveal?

Aniwell scores higher: it averages 8.1 out of 10 across 16 scored foods, compared with 8.0 for Reveal. Scores reflect published veterinary science.

Who makes Aniwell and Reveal?

Aniwell is made by Aniwell Inc. Reveal is a brand of MPM Products, which is owned by Partners Group. Its food is made by third-party co-packers in Thailand.

Which brand has more products on KibbleLab?

Reveal has 30 products in the KibbleLab database, compared with 16 for Aniwell.

Where is each brand based?

Aniwell is based in Dover, DE. Reveal is based in Manchester, United Kingdom.

Are Aniwell or Reveal PSC Accredited?

Reveal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Aniwell or Reveal been recalled?

Neither Aniwell nor Reveal has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Aniwell and Reveal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.