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Applaws vs KMR

Applaws is branded by MPM Products (owned by Partners Group) and made by third-party co-packers, and KMR is made by PetAg, Inc. (owned by PBI-Gordon Corporation). On KibbleLab, KMR averages 8.3 out of 10 across its scored foods, compared with 8.1 for Applaws. Applaws is accredited by the Pet Sustainability Coalition; KMR is not.

Applaws and KMR compared

Applaws KMR
Manufacturer MPM Products PetAg, Inc.
Parent company Partners Group PBI-Gordon Corporation
Founded 2002 1930
Headquarters Manchester, United Kingdom Hampshire, Illinois, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Co-packer In-house
Made in Thailand United States
Manufacturing region Not listed Illinois
Products listed 122 6
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.1 (avg of 122) 8.3 (avg of 6)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Applaws vs KMR: how they compare

Scores

KMR scores higher on KibbleLab, averaging 8.3 out of 10 across 6 scored foods, compared with 8.1 across 122 for Applaws. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Applaws is a brand of MPM Products, owned by Partners Group, based in Manchester, United Kingdom, founded in 2002. Its food is made by third-party co-packers in Thailand. KMR is made by PetAg, Inc., owned by PBI-Gordon Corporation, based in Hampshire, Illinois, USA, founded in 1930.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Applaws is accredited by the Pet Sustainability Coalition; KMR is not. KibbleLab lists 122 Applaws foods and 6 KMR foods.

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Common Questions

Which scores higher on KibbleLab, Applaws or KMR?

KMR scores higher: it averages 8.3 out of 10 across 6 scored foods, compared with 8.1 for Applaws. Scores reflect published veterinary science.

Who makes Applaws and KMR?

Applaws is a brand of MPM Products, which is owned by Partners Group. Its food is made by third-party co-packers in Thailand. KMR is made by PetAg, Inc., which is owned by PBI-Gordon Corporation.

Which brand has more products on KibbleLab?

Applaws has 122 products in the KibbleLab database, compared with 6 for KMR.

Where is each brand based?

Applaws is based in Manchester, United Kingdom. KMR is based in Hampshire, Illinois, USA.

Are Applaws or KMR PSC Accredited?

Applaws is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Applaws or KMR been recalled?

Neither Applaws nor KMR has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Applaws and KMR .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.