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Archway vs Now Fresh

Archway is branded by Cricket Hill Inc. (owned by Independent) and made by third-party co-packers, and Now Fresh is branded by Petcurean Pet Nutrition Inc. and made by third-party contract manufacturers. On KibbleLab, Archway averages 9.2 out of 10 across its scored foods, compared with 8.5 for Now Fresh. Archway makes food for dogs, while Now Fresh covers cats and dogs.

Archway and Now Fresh compared

Archway Now Fresh
Manufacturer Cricket Hill Inc. Petcurean Pet Nutrition Inc.
Parent company Independent Independent
Founded 2022 1999
Headquarters Chicago, Illinois, USA Chilliwack, British Columbia, Canada
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Co-packer Contract manufacturer
Made in United States Canada
Manufacturing region Not listed British Columbia
Products listed 4 31
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
9.2 (avg of 4) 8.5 (avg of 31)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Archway vs Now Fresh: how they compare

Scores

Archway scores higher on KibbleLab, averaging 9.2 out of 10 across 4 scored foods, compared with 8.5 across 31 for Now Fresh. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Archway is a brand of Cricket Hill Inc., owned by Independent, based in Chicago, Illinois, USA, founded in 2022. Its food is made by third-party co-packers in United States. Now Fresh is a brand of Petcurean Pet Nutrition Inc., based in Chilliwack, British Columbia, Canada, founded in 1999. Its food is made by third-party contract manufacturers in Canada.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 4 Archway foods and 31 Now Fresh foods.

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Common Questions

Which scores higher on KibbleLab, Archway or Now Fresh?

Archway scores higher: it averages 9.2 out of 10 across 4 scored foods, compared with 8.5 for Now Fresh. Scores reflect published veterinary science.

Who makes Archway and Now Fresh?

Archway is a brand of Cricket Hill Inc., which is owned by Independent. Its food is made by third-party co-packers in United States. Now Fresh is a brand of Petcurean Pet Nutrition Inc.. Its food is made by third-party contract manufacturers in Canada.

Which brand has more products on KibbleLab?

Now Fresh has 31 products in the KibbleLab database, compared with 4 for Archway.

Where is each brand based?

Archway is based in Chicago, Illinois, USA. Now Fresh is based in Chilliwack, British Columbia, Canada.

Are Archway or Now Fresh PSC Accredited?

Both Archway and Now Fresh are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have Archway or Now Fresh been recalled?

Neither Archway nor Now Fresh has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Archway and Now Fresh .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.