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Beeb's vs Natural Balance

Beeb's is made by Beeb's Goods, and Natural Balance is branded by Natural Balance Pet Foods (owned by Ethos Pet Brands (L Catterton / Nexus Capital)) and made by third-party co-packers. On KibbleLab, Beeb's averages 9.3 out of 10 across its scored foods, compared with 8.6 for Natural Balance. Beeb's is accredited by the Pet Sustainability Coalition; Natural Balance is not.

Beeb's and Natural Balance compared

Beeb's Natural Balance
Manufacturer Beeb's Goods Natural Balance Pet Foods
Parent company Independent Ethos Pet Brands (L Catterton / Nexus Capital)
Founded 2024 1989
Headquarters New York, New York, USA Burbank, California, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Not listed Co-packer
Made in United States United States
Manufacturing region Not listed California
Products listed 1 118
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
9.3 (avg of 1) 8.6 (avg of 118)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Beeb's vs Natural Balance: how they compare

Scores

Beeb's scores higher on KibbleLab, averaging 9.3 out of 10 across 1 scored foods, compared with 8.6 across 118 for Natural Balance. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Beeb's is made by Beeb's Goods, an independent maker, based in New York, New York, USA, founded in 2024. Natural Balance is a brand of Natural Balance Pet Foods, owned by Ethos Pet Brands (L Catterton / Nexus Capital), based in Burbank, California, USA, founded in 1989. Its food is made by third-party co-packers in United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Beeb's is accredited by the Pet Sustainability Coalition; Natural Balance is not. KibbleLab lists 1 Beeb's food and 118 Natural Balance foods.

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Common Questions

Which scores higher on KibbleLab, Beeb's or Natural Balance?

Beeb's scores higher: it averages 9.3 out of 10 across 1 scored foods, compared with 8.6 for Natural Balance. Scores reflect published veterinary science.

Who makes Beeb's and Natural Balance?

Beeb's is made by Beeb's Goods. Natural Balance is a brand of Natural Balance Pet Foods, which is owned by Ethos Pet Brands (L Catterton / Nexus Capital). Its food is made by third-party co-packers in United States.

Which brand has more products on KibbleLab?

Natural Balance has 118 products in the KibbleLab database, compared with 1 for Beeb's.

Where is each brand based?

Beeb's is based in New York, New York, USA. Natural Balance is based in Burbank, California, USA.

Are Beeb's or Natural Balance PSC Accredited?

Beeb's is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Beeb's or Natural Balance been recalled?

Neither Beeb's nor Natural Balance has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Beeb's and Natural Balance .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.