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BFF Best Feline Friend vs Now Fresh

BFF Best Feline Friend is branded by Weruva International, Inc. and made by third-party contract manufacturers, and Now Fresh is branded by Petcurean Pet Nutrition Inc. and made by third-party contract manufacturers. On KibbleLab, Now Fresh averages 8.5 out of 10 across its scored foods, compared with 8.4 for BFF Best Feline Friend. Now Fresh is accredited by the Pet Sustainability Coalition; BFF Best Feline Friend is not.

BFF Best Feline Friend and Now Fresh compared

BFF Best Feline Friend Now Fresh
Manufacturer Weruva International, Inc. Petcurean Pet Nutrition Inc.
Parent company Independent Independent
Founded 2006 1999
Headquarters Natick, Massachusetts, USA Chilliwack, British Columbia, Canada
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer Contract manufacturer
Made in Thailand Canada
Manufacturing region Chonburi Province British Columbia
Products listed 71 31
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.4 (avg of 71) 8.5 (avg of 31)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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BFF Best Feline Friend vs Now Fresh: how they compare

Scores

Now Fresh scores higher on KibbleLab, averaging 8.5 out of 10 across 31 scored foods, compared with 8.4 across 71 for BFF Best Feline Friend. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

BFF Best Feline Friend is a brand of Weruva International, Inc., based in Natick, Massachusetts, USA, founded in 2006. Its food is made by third-party contract manufacturers in Thailand. Now Fresh is a brand of Petcurean Pet Nutrition Inc., based in Chilliwack, British Columbia, Canada, founded in 1999. Its food is made by third-party contract manufacturers in Canada.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Now Fresh is accredited by the Pet Sustainability Coalition; BFF Best Feline Friend is not. KibbleLab lists 71 BFF Best Feline Friend foods and 31 Now Fresh foods.

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Common Questions

Which scores higher on KibbleLab, BFF Best Feline Friend or Now Fresh?

Now Fresh scores higher: it averages 8.5 out of 10 across 31 scored foods, compared with 8.4 for BFF Best Feline Friend. Scores reflect published veterinary science.

Who makes BFF Best Feline Friend and Now Fresh?

BFF Best Feline Friend is a brand of Weruva International, Inc.. Its food is made by third-party contract manufacturers in Thailand. Now Fresh is a brand of Petcurean Pet Nutrition Inc.. Its food is made by third-party contract manufacturers in Canada.

Which brand has more products on KibbleLab?

BFF Best Feline Friend has 71 products in the KibbleLab database, compared with 31 for Now Fresh.

Where is each brand based?

BFF Best Feline Friend is based in Natick, Massachusetts, USA. Now Fresh is based in Chilliwack, British Columbia, Canada.

Are BFF Best Feline Friend or Now Fresh PSC Accredited?

Now Fresh is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have BFF Best Feline Friend or Now Fresh been recalled?

Neither BFF Best Feline Friend nor Now Fresh has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: BFF Best Feline Friend and Now Fresh .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.