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BIXBI vs Nutro

BIXBI is made by BIXBI Pet, and Nutro by Mars Petcare (owned by Mars, Incorporated), and both make food for cats and dogs. On KibbleLab, BIXBI and Nutro both average 8.1 out of 10. Nutro's maker dates to 1935, while BIXBI's launched in 2009.

BIXBI and Nutro compared

BIXBI Nutro
Manufacturer BIXBI Pet Mars Petcare
Parent company Independent Mars, Incorporated
Founded 2009 1935
Headquarters Boulder, Colorado, USA Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ)
Products listed 51 92
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.1 (avg of 51) 8.1 (avg of 92)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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BIXBI vs Nutro: how they compare

Scores

BIXBI and Nutro average the same KibbleLab score, 8.1 out of 10, across 51 and 92 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

BIXBI is made by BIXBI Pet, an independent maker, based in Boulder, Colorado, USA, founded in 2009. Nutro is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 51 BIXBI foods and 92 Nutro foods.

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Common Questions

Which scores higher on KibbleLab, BIXBI or Nutro?

BIXBI and Nutro average the same KibbleLab score, 8.1 out of 10.

Who makes BIXBI and Nutro?

BIXBI is made by BIXBI Pet. Nutro is made by Mars Petcare, which is owned by Mars, Incorporated.

Which brand has more products on KibbleLab?

Nutro has 92 products in the KibbleLab database, compared with 51 for BIXBI.

Where is each brand based?

BIXBI is based in Boulder, Colorado, USA. Nutro is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ).

Have BIXBI or Nutro been recalled?

Neither BIXBI nor Nutro has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: BIXBI and Nutro .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.