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Caru vs Reveal

Caru is made by Caru Pet Food Company, and Reveal by MPM Products (owned by Partners Group). On KibbleLab, Caru averages 8.0 out of 10 across its scored foods, compared with 7.6 for Reveal. Reveal is accredited by the Pet Sustainability Coalition; Caru is not.

Caru and Reveal compared

Caru Reveal
Manufacturer Caru Pet Food Company MPM Products
Parent company Independent Partners Group
Founded 2014 2002
Headquarters Vero Beach, Florida, USA Manchester, United Kingdom
Products listed 40 32
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.0 (avg of 40) 7.6 (avg of 32)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Caru vs Reveal: how they compare

Scores

Caru scores higher on KibbleLab, averaging 8.0 out of 10 across 40 scored foods, compared with 7.6 across 32 for Reveal. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Caru is made by Caru Pet Food Company, an independent maker, based in Vero Beach, Florida, USA, founded in 2014. Reveal is made by MPM Products, owned by Partners Group, based in Manchester, United Kingdom, founded in 2002.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Reveal is accredited by the Pet Sustainability Coalition; Caru is not. KibbleLab lists 40 Caru foods and 32 Reveal foods.

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Common Questions

Which scores higher on KibbleLab, Caru or Reveal?

Caru scores higher: it averages 8.0 out of 10 across 40 scored foods, compared with 7.6 for Reveal. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Caru and Reveal?

Caru is made by Caru Pet Food Company. Reveal is made by MPM Products, which is owned by Partners Group.

Which brand has more products on KibbleLab?

Caru has 40 products in the KibbleLab database, compared with 32 for Reveal.

Where is each brand based?

Caru is based in Vero Beach, Florida, USA. Reveal is based in Manchester, United Kingdom.

Are Caru or Reveal PSC Accredited?

Reveal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Caru or Reveal been recalled?

Neither Caru nor Reveal has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Caru and Reveal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.