Cesar vs Jinx
Cesar is made by Mars Petcare (owned by Mars, Incorporated), and Jinx is branded by Think Jinx, Inc. and made by third-party contract manufacturers, and both make food for dogs. On KibbleLab, Jinx averages 8.5 out of 10 across its scored foods, compared with 8.2 for Cesar. Cesar's maker dates to 1935, while Jinx's launched in 2019.
Cesar and Jinx compared
| Attribute |
|
|
|---|---|---|
| Manufacturer | Mars Petcare | Think Jinx, Inc. |
| Parent company | Mars, Incorporated | Independent |
| Founded | 1935 | 2019 |
| Headquarters | Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) | Los Angeles, California, USA |
ManufacturingWhether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer. |
In-house | Contract manufacturer |
| Made in | United States | United States |
| Manufacturing region | Not listed | Midwest |
| Products listed | 48 | 40 |
| Serves | Dogs | Dogs |
Price tierA relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost. |
$$$ | $$$$ |
WSAVA guidelinesThe World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands. |
No | No |
PSC accreditedThe Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality. |
No | No |
ScoreThe average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works . |
8.2 (avg of 48) | 8.5 (avg of 40) |
Recalls on recordWe track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here. |
None | None Has Jinx been recalled? |
| Where to buy |
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Cesar vs Jinx: how they compare
Scores
Jinx scores higher on KibbleLab, averaging 8.5 out of 10 across 40 scored foods, compared with 8.2 across 48 for Cesar. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.
Who makes them
Cesar is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Jinx is a brand of Think Jinx, Inc., based in Los Angeles, California, USA, founded in 2019. Its food is made by third-party contract manufacturers in United States.
Standards and range
Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 48 Cesar foods and 40 Jinx foods.
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Common Questions
Which scores higher on KibbleLab, Cesar or Jinx?
Jinx scores higher: it averages 8.5 out of 10 across 40 scored foods, compared with 8.2 for Cesar. Scores reflect published veterinary science.
Who makes Cesar and Jinx?
Cesar is made by Mars Petcare, which is owned by Mars, Incorporated. Jinx is a brand of Think Jinx, Inc.. Its food is made by third-party contract manufacturers in United States.
Which brand has more products on KibbleLab?
Cesar has 48 products in the KibbleLab database, compared with 40 for Jinx.
Where is each brand based?
Cesar is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Jinx is based in Los Angeles, California, USA.
Have Cesar or Jinx been recalled?
Neither Cesar nor Jinx has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
More comparisons
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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.
Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.